Microsurveys – Can I Ask You A Quick Question?


In a recent article by Tom Lancaster entitled Six Reasons Why Microsurveys Are a GRIT  2016 Trend to Watch, the CTO for InCrowd discusses how micro surveys have gone from being a talked about approach in research to being real and present today. Like most trends in technology, the emphasis seems to be on staying simple, short, and requiring less than a few moments of attention. Microsurveys seem to meet each of those criteria, and this perhaps may be the reason why they are taking over other survey methods such as behavioral models, biometrics, and wearables, according to Lancaster.  Having been involved in the market research industry for a long period of time, we have found that online panels meet the needs of busy panel members. With a panel we have found that sending short microsurveys out on a weekly basis to our panelists allows us to get the information needed by our clients, as well as better fit the time constraints of our panel members. That is why we believe wholeheartedly in what Lancaster has to say about micro surveys.

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