21 May

Posted at 18:32h in Corporate, News
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Insightrix Research Inc. President & CEO, Corrin Harper, has been recognized by the 17th annual W100 ranking of Canada’s Top Female Entrepreneurs produced by PROFIT and Chatelaine for the second year in a row. Now in its 17th year, the PROFIT/Chatelaine W100 ranking and awards program is Canada's largest celebration of entrepreneurial achievement by women. The PROFIT/ChatelaineW100 ranks female entrepreneurs by a composite score that considers the size, growth rate, and profitability of the companies they own and manage. "You need a bold vision, an innovative strategy and loads of tenacity to earn a spot on the W100,” says James Cowan, editor-in-chief of PROFIT and Canadian Business. “Every person on this list represents the pinnacle of business success in Canada. Their stories are inspiring and instructive for those seeking to excel as an entrepreneur." Founded in 2001, Insightrix Research Inc. is a full-service market research firm that consults with clients to meet their research needs. From its office in Saskatoon, SK, Canada and Horsham, VIC, Australia, Insightrix offers a comprehensive range of innovative research services. Entrepreneurs are honoured in the summer 2015 issues of Canadian Business and Chatelaine magazine (available now) and year-round online at PROFITguide.com and Chatelaine.com. “It is an honour to be recognized two years running,” says Corrin Harper, President & CEO. “The recognition has been overwhelmingly positive, and I look forward to attending the PROFIT/ Chatelaine W100 Idea Exchange to share in our successes of the past year.” For more information on the W100 ranking, visit: http://www.profitguide.com/microsite/profitw100/2015 ...
 

04 May

Posted at 18:25h in Corporate, News
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The Hermes Creative Awards announced the winners for the 2015 international awards competition for creative professionals involved in the concept, writing and design of traditional and emerging media. Hermes Creative Awards was introduced as a way to recognize outstanding work within the industry. This year, there were over 6,000 entries throughout 66 countries. Entries came from corporate marketing and communication departments, advertising agencies, PR firms, design shops, production companies, and freelancers. Hermes Creative Awards is administered and judged by the Association of Marketing and Communication Professionals (www.amcpros.com). The international organization consists of several thousand marketing, communication, advertising, public relations, media production and free-lance professionals. AMCP oversees awards and recognition programs, provides judges, and rewards outstanding achievement and service to the profession. AMCP judges are industry professionals who look for companies and individuals whose talent exceeds a high standard of excellence and whose work serves as a benchmark of the industry. Winners were selected from 195 categories grouped under advertising, publications, marketing/branding, integrated marketing, public relations/communications, electronic media, and pro bono. Approximately 22% of entrants won a Gold Award. Insightrix Research Inc. is proud to be named a Gold Award Winner in the category of Viral Marketing for its video, SaskatcheWHAT?! Insightrix was the only Gold Award Winner in its category. While creativity and ingenuity is extremely integrated into the culture at Insightrix, and something we continually strive for, we never dreamed that our fun, little video would turn out as successful as it did. Special thanks to Huw, Dylan, and Douglas Evans of Eye Catcher Video for producing a fun and quirky video that inspired nationwide discussions regarding the slang and uniqueness of Saskatchewan. If you still haven’t seen SaskatcheWHAT?! Watch it here!...
 

30 Apr

Posted at 18:12h in Business, Insights, Whitepaper
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Ten years ago, the world was introduced to YouTube. Ever since, the media has been ripe with stories of viral videos. The videos are often seen as an overnight success, where uploaders will post something that they found funny, interesting, or absurd to show their friends.   At Insightrix Research, we set out to make a fun video that showed a little about who we are. Before we knew it, our “SaskatcheWHAT?!" slang-based video had a quarter of a million views and was featured in news outlets across the country including Huffington Post, CBC News and Global TV. The following white paper will highlight what makes a viral video, as well as the data, and feedback that we received from our video, which was entitled, SaskatcheWHAT?!    ...
 

28 Apr

Posted at 21:44h in Corporate, News
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“I love it when a plan comes together.” This oft quoted line made popular from the 80s television series, The A-Team, mirrors my thoughts exactly regarding Insightrix’s What’s New in Advertising Research Luncheon. When we first started developing the idea of having a luncheon to educate people in new methods of advertising research, it began with a question, “How do we get people to come?” It isn’t uncommon to plan a great and informative event and have little-to-no people actually show up! We certainly didn’t want to happen to our event, so we knew we had to work hard! Once the content of the presentation was finalized we made an attractive event poster to draw people in. We knew that with our speakers’ combined knowledge and experience it wouldn’t be an issue to get people to come if the invitation was presented properly. Once it was created and emailed out to our contact list, we hit the phones. In less than a week we had over 50 people RSVP, which exceeded our goal. From my perspective, it was exciting to actually witness the presentation. I enjoyed the summary of the new and innovative methods of advertising research, and how they differed. Lang and Majid are experts in their industry, but they also have a knack for explaining complex methods in a way that is easy for anybody to understand. As a whole, the luncheon was enlightening and a great overall experience. Aside from the educational presentation, it was great to reconnect with some familiar faces in the crowd and make new acquaintances — the delicious pizza didn’t hurt either! Insightrix wants to thank everyone who took the time out of their day to join us in learning about the newest trends in advertising research. We hope you enjoyed it as much as we enjoyed having you!   ...
 

23 Apr

Posted at 16:25h in News Release, OnTopic, Polls, Saskatchewan
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A new independent Insightrix Research online poll finds voter intentions remain relatively consistent. Presently 58% of decided Saskatchewan voters state they would cast their ballot for the SaskParty, while 31% would vote for the provincial NDP if a provincial election were held today. Another 6% would vote for the provincial Liberals and 3% for the Green Party. The remaining 2% report they would vote for another party. Voter intentions have remained generally consistent with previous Insightrix polls. Leadership Approval Ratings In line with voting intentions, public approval ratings for Premier Brad Wall continue to remain strong. Presently, 33% of Saskatchewan residents strongly approve of his performance while another 30% somewhat approve, for a total approval rating of 63%. This is down slightly from one year ago (66%). Approval ratings for Cam Broten, leader of the Saskatchewan NDP, have risen slightly. Currently, 42% of Saskatchewan residents strongly or somewhat approve of his performance, up from 38% one year ago. Research Details A total of 807 randomly selected SaskWatch Research™ panel members participated in the online research study from April 7th to 9th, 2015. Quotas were set by age, gender, and region to match the general population of the province. Since the research is conducted online, it is considered to be a non-probability proportion sample and therefore, margins of error are not applicable. About SaskWatch Research™ Insightrix began developing its SaskWatch Research™ online market research panel in October 2007, using high-quality techniques including telephone recruitment and referrals from existing panel members. Presently, there are over 15,000 active panel members representing all regions of the province and distributions of the general population. The panel membership closely matches the 2011 Census based on age, gender, household composition, household income, and education. For more information, please visit http://saskwatch.ca. About Insightrix Founded in 2001, Insightrix Research Inc. is a full-service market research firm that helps clients develop, administer, and manage data collection and information strategies. From its office in Saskatoon, Insightrix offers a comprehensive range of research services. For more information, please contact Lang McGilp, Senior Research Executive Insightrix Research Inc. Tel: 306.657.5640 ext. 229 Cell: 306.290.9599 Email: lang.mcgilp@insightrix.com Web: www.insightrix.com...
 

17 Apr

Posted at 15:46h in News Release, OnTopic, Polls, Saskatchewan
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A new independent Insightrix Research poll reveals that Yorkton residents enjoy a high quality of life, however the biggest issue the City faces is related to the city’s infrastructure (roads, parks, etc.). Biggest Issue facing the City of Yorkton An overwhelming majority of respondents (42%) believe that infrastructure (e.g. roads, parks, etc.) is the biggest issue facing the City of Yorkton.  The remaining responses vary significantly with the next most common responses being healthcare (5%), the economy (3%), and housing (3%). Satisfaction with the Performance of Yorkton City Council Overall, 77% of respondents are satisfied with the performance of Yorkton City Council (58% somewhat satisfied and 19% very satisfied).  Another 16% are dissatisfied and 7% are unsure. Rebuilding the Downtown Core A slim majority of respondents (51%) believe enough is being done to rebuild the downtown core.  Another 36% believe that not enough is being done and 13% are unsure. Quality of life Respondents were asked to rate the overall quality of life in Yorkton on a scale of 1-10, where 1 is very poor and 10 is very good. Three quarters of respondents (75%) rate the quality of life in Yorkton at least a 7 out of 10.  Only 7% of respondents indicate the overall quality of life in Yorkton is poor by giving a rating of 1 to 4. When asked how the quality of life in the City of Yorkton changed over the past 3 years, 30% of residents say it has improved, while 56% say it has stayed the same. Another 14% say the quality of life has worsened over the last 3 years. When asked what actions the City of Yorkton could take to continue to improve the quality of life for its residents, the top three most popular responses are building community centres and recreational facilities (13%), improvements to infrastructure (12%), and by encouraging business/shopping development (11%). Research Details A total of 350 randomly selected Yorkton residents participated in the research study, which was conducted over the telephone from March 16th to March 30th, 2015. Quotas were set by age and gender to match the city’s population.  The results for this study are accurate within ± 5.19 percentage points 19 times out of 20. About Insightrix Founded in 2001, Insightrix Research Inc. is a full-service market research firm that helps clients develop, administer, and manage data collection and information strategies. From its office in Saskatoon, Insightrix offers a comprehensive range of research services.  Insightrix also owns and manages the largest Saskatchewan-based online research panel, SaskWatch Research™, which currently has over 15,000 Saskatchewan residents as members. For more information, please contact Mario Caceres, Senior Research Executive Insightrix Research Inc. Tel: 306.657.5640 ext. 258 Cell: 306.281.4434 Email: mario.caceres@insightrix.com Web: www.insightrix.com...
 

20 Mar

Posted at 21:47h in News Release, OnTopic, Polls, Saskatchewan
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A new independent Insightrix Research poll asked Saskatchewan residents about what they think it means to be from Saskatchewan. Questions asked range from topics about slang to what they liked best about the province. Personality Traits of Saskatchewan Residents The survey asked respondents what personality traits describe the people of Saskatchewan. Overall, 83% of responses are positive, with the most popular traits being caring, friendly, and kind. Only 9% of responses are negative, with the most common words used being hicks, rednecks, or unsophisticated. The remaining responses are neutral and included words like conservative and traditional. Enjoyable elements about Living in Saskatchewan When asked about what people like most about living in Saskatchewan, 28% of respondents mentioned friendly people and a community feel to the province. Other popular responses include environmental reasons and clean air (24%), open spaces and flat lands (19%), small towns/small population (14%), a quiet, peaceful and relaxed lifestyle (11%), and being with friends and close family (9%). Dislikes about Living in Saskatchewan Unsurprisingly, the number one thing that people dislike about living in Saskatchewan is the cold winters and the weather, with almost half of all respondents (49%) mentioning this aspect. The next most commonly mentioned responses include narrow minded people (16%) and infrastructure issues (12%). Slang Insightrix asked respondents to identify whether or not they were familiar with different Saskatchewan slang words.  The most recognizable words by respondents are bunnyhug (96%), brewski (87%), gotch (86%), Vi-Co (77%), matrimonial cake (76%), gibbled (73%), and ‘2-4’ (71%). Frajolaki is the least recognizable word with only 33% saying they are familiar with it. Interestingly, the phrase ‘2-4’ is a more familiar term among males, while matrimonial cake and gibbled are terms that are more familiar among females.  Given that the Vi-co brand was retired in the mid 1990’s, it isn’t surprising that this variety of chocolate milk is more recognizable among Saskatchewan residents who are 35 years and older. Use of Slang Sure, the slang is certainly recognizable, but how often is it really used? We asked respondents how often they use these slang words in everyday speech. Once again, the most commonly used word is bunnyhug. A vast majority of Saskatchewanians (85%) use the word at least sometimes, with 33% indicating they always use this word to describe this article of clothing. The second most commonly used slang word is gibbled, which has 52% of respondents indicating they use it at least sometimes in their conversations. Other slang words used at least sometimes in their conversations include ‘2-4’ (41%), Matrimonial Cake (41%), Brewski (44%), and Vi-Co (33%). Frajolaki is once again the least commonly used term, with 13% of respondents indicating they use this term at least sometimes. Research Details A total of 804 randomly selected SaskWatch Research™ panel members participated in the online research study from March 9th to 13th, 2015. Quotas were set by age, gender and region to match the general population of the province. As the research is conducted online, it is considered to be a non-probability proportion sample and therefore, margins of error are not applicable. About Insightrix Founded in 2001, Insightrix Research Inc. is a full-service market research firm that helps clients develop, administer, and manage data collection and information strategies. From its office in Saskatoon, Insightrix offers a comprehensive range of research services.  Insightrix also owns and manages the largest Saskatchewan-based online research panel, SaskWatch Research™, which currently has over 15,000 Saskatchewan residents as members. For more information, please contact Lang McGilp, Senior Research Executive Insightrix Research Inc. Tel: 306.657.5640 ext. 229 Cell: 306.281.4434 Email: lang.mcgilp@insightrix.com Web: www.insightrix.com...
 

13 Mar

Posted at 13:14h in News Release, OnTopic, Polls, Saskatchewan
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A new independent Insightrix Research poll reveals support on issues such as the building of a new hospital, and the fairness of municipal taxes within Weyburn.  Results are a bit more mixed regarding the lowering of speed limits around school zones and whether or not Weyburn is undergoing too much development for its current and future needs. New Hospital? A new independent poll conducted by Insightrix Research shows that the majority of Weyburn residents would like to see a new hospital built. Overall, 82% of residents support the addition of a second hospital. Another 14% don’t want to see a new hospital erected in Weyburn, and 4% aren’t sure. Those who disagree cite reasons such as, if a new hospital was built they would still be referred to larger centres for many procedures (34%), the old building just needs to be fixed (25%), and the current hospital just needs more staff (23%), while the remainder didn’t know or didn’t have a comment. Females and those aged 18-34 are more likely to want a new hospital built than males and those aged 35 and over. When asked about the potential location of a new hospital, 73% of respondents said it should be located close to the current hospital. Municipal Taxes Insightrix asked Weyburn residents if they thought municipal taxes were at a fair level. Respondents generally agreed that they paid a fair amount of tax (68%), while only 13% believe that they pay an unfair amount of tax. The remaining 19% didn't know or weren't sure. School zone speed limits Insightrix asked the survey respondents if they believe Weyburn should impose lower speed limits around school areas. Respondents were split, with 51% agreeing that they should be lowered, and 46% disagreeing. Respondents who were in the 18-34 and 35-54 demographics were more likely to disagree with lowering the speed limit than those who were in the 55+ demographic. Too much development? Insightrix asked respondents if they thought Weyburn was undergoing too much development for the city’s current and future needs. Once again results were split, with 52% agreeing that it was undergoing too much development and 43% disagreeing. Residents in the 18-34 and 35-54 demographics are more likely to disagree that the city is undergoing too much development than those who are 55+ Research Details A total of 320 randomly selected Weyburn residents participated in the research study, which was conducted over the telephone from February 18th to March 3rd, 2015. Quotas were set by age and gender to match the city’s population.  The results for this study are accurate within ± 5.39 percentage points 19 times out of 20. About Insightrix Founded in 2001, Insightrix Research Inc. is a full-service market research firm that helps clients develop, administer, and manage data collection and information strategies. From its office in Saskatoon, Insightrix offers a comprehensive range of research services.  Insightrix also owns and manages the largest Saskatchewan-based online research panel, SaskWatch Research™, which currently has over 15,000 Saskatchewan residents as members. For more information, please contact Mario Caceres, Senior Research Executive Insightrix Research Inc. Tel: 306.657.5640 ext. 258 Cell: 306.281.4434 Email: mario.caceres@insightrix.com Web: www.insightrix.com...
 

13 Feb

Posted at 17:14h in Innovation, Research
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With the large amounts of data that market researchers deal with, finding ways to present data in a creative, interesting way can be a challenge. Here's a list of the six best ways to present your research data. #1: Interactive Dashboards Interactive dashboards let you communicate important information to your audience. A dashboard is a visual display of the most significant information from a project. The information appears on a single screen, offering a quick and simple way to monitor and evaluate a study’s progress. Dashboards are a highly effective way to present data to executives who don’t have a lot of time and need to be able to check data at any point in a project. #2. Infographics Infographics illustrate data and combine text, images, and design to tell the story of a study. They are becoming increasingly popular and since infographics present data in an engaging and easy-to-understand manner, they are frequently shared on social media, boosting the viral capabilities of your information. Infographics can drive increased traffic to your website and highlight key elements of your data. #3. Prezi Prezi is a new way to present information that engages audiences, visually demonstrates how ideas relate to one another, and allows collaboration in virtual space. Prezi is cloud-based, so you can present from your browser, desktop, or iPad and you will always have the most recent version available. Prezi offers visually engaging features such as zooming in and out of images and barrel rolls. Prezi is engaging and memorable, helping you make great presentations. #4. Videos/Vox Pops Videos let you put a face to the research, making study results more relatable and memorable. Vox pops are another effective way to bring research to life: vox pops (or streeters) are interviews with members of the public where people speak on camera and tell the viewer what they think and how they feel about a particular subject. Videos and vox pops can supplement both qualitative and quantitative research and is compelling way to involve the viewer in the research. #5. Motion Graphics Motion graphics are graphics that use video footage or animation technology to create the appearance of movement. They are often combined with audio and used in multimedia projects. Motion graphics are a captivating way to present your data and they help create a story for your data. The graphics help people understand concepts more clearly and make your project more appealing. #6. Web & Mobile Apps The increase in the number of smartphone users has led to the development of new ways of presenting data. In the increasingly fast-moving world, people need to be able to check reports and research data at any time, and apps are the perfect solution. Web apps let users check research data on their mobile devices, and the interactive nature of the apps lets the user control the research data they want to access and present. Apps are intuitive, easy to use, and an engaging way to view data and results. Related post: 4 Chart Tips to Turnaround Your Report Quickly ...
 

11 Feb

Posted at 23:44h in Corporate, Infographic, OnTopic, Saskatchewan
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According to a new independent poll conducted by Insightrix Research Inc., 32% of Saskatchewan residents in romantic relationships are expecting to “do the deed” on Valentine’s Day this year, consistent with findings in 2014. Given that only 23% of individuals report having sex at least once a week, playing your cards well on Valentine’s Day does indeed increase your odds for intimacy. With a significant portion of males (58%) wishing they had sex at least once a week, we looked into how they can get their partner on the same page this Valentine’s Day. While the leading turn on for both males and females is a massage or caress (30%), it turns out that females are looking to pages to get into the mood, with females being significantly more likely than males to pick up a romance novel to get their wheels rolling. So are Saskatchewanians purchasing gifts this Valentine’s Day? Males are significantly more likely than females (61% vs. 44%) to be purchasing a gift for their significant other this weekend, and are directing their attention to jewellery and flowers for their partners. Looks like men are hitting the right spot with these plans as females are significantly more likely to be expecting flowers (45%), a romantic meal (30%), and jewellery (17%). The fellas are planning on spending an average of $80.77. Men on the other hand, are more likely to be expecting to receive gift cards (19%), and clothing (16%). Tough luck for the gals though, who are more likely to be buying chocolates (43%) or a greeting card (39%). Not shocking that Saskatchewan ladies are planning to spend less than male counterparts, at an average of $56.35 – still a fair amount of that chocolate aphrodisiac! That being said, all is good in love and war; 70% of Saskatchewan residents would marry their spouse again if they had the option, with those 35 and older being more likely to admit they are still on board! Research Details A total of 800 randomly selected SaskWatch Research™ panel members participated in the online research study from February 2nd to 6th, 2015. Quotas were set by age, gender and region to match the general population of the province. As the research is conducted online, it is considered to be a non-probability proportion sample and therefore, margins of error are not applicable. For more findings on this survey, please visit http://www.insightrix.com/saskatchewan-valentine-day-intimacy-survey/ About SaskWatch Research™ Insightrix began developing its SaskWatch Research™ online market research panel in October 2007, using high-quality techniques including telephone recruitment and referrals from existing panel members. Presently, there are over 15,000 active panel members representing all regions of the province and distributions of the general population. The panel membership closely matches the 2011 Census based on age, gender, household composition, household income, and education. For more information, please visit http://saskwatch.ca. About Insightrix Founded in 2001, Insightrix Research Inc. is a full-service market research firm that helps clients develop, administer, and manage data collection and information strategies. From its office in Saskatoon, Insightrix offers a comprehensive range of research services. For more information, please contact: Mario Caceres, Senior Research Executive at Insightrix Research Inc. Tel: 306.657.5640 ext. 258 mario.caceres@insightrix.com...