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Insightrix Welcomes Jhumur Choudhury as Senior Research Executive

Jhumur Choudhury, BSC. Honors, MSC., CMRP, joins Insightrix Research as Senior Research Executive.

Insightrix welcomes a new addition to our Research staff! Jhumur Choudhury joins Insightrix as a Senior Research Executive.


Thursday, June 9th, 2016

Saskatoon, SK —Insightrix welcomes Jhumur Choudhury as Senior Research Executive. Jhumur, an experienced market research professional, has worked on research projects across multiple sectors including packaged goods, banking, technology, telecommunications, not‐for‐profit, food & beverage, entertainment, educational institutions, and financial services. Jhumur has worked on both the supplier and client side of research.  She has worked in senior marketing research roles with a number of large firms including IMRB International, Leger Marketing, ECO Canada, and ATB Financial.

Jhumur is a well-rounded, flexible, market research professional, and is skilled in both qualitative and quantitative research methodologies. Her expertise includes advanced statistical analysis, predictive analytics, as well as a variety of qualitative techniques. Jhumur is a lifelong learner and loves to fully investigate and evaluate new methods of market research.

“I am always innovative and thinking outside of the box. I thrive on challenge and truly love research,” says Jhumur. “I can be regularly found in a webinar, class or event learning about newest techniques.”

Jhumur has experience working with national and international companies in a variety of sectors conducting projects focused on pricing research, market segmentation, product optimization, labour market forecasting, employee engagement and customer advocacy surveys, brand health tracking, attitude and usage studies, and simulated testing marketing research.

“We are pleased to welcome Jhumur to our Insightrix team,” says Corrin Harper, President of Insightrix Research. “Hiring Jhumur will infuse Insightrix with a new set of research ideas and techniques.  Her passion for research is obvious. We are very excited to have Jhumur as part of team and know she will be a true innovator,” says Corrin.

About Insightrix:

Insightrix is a dynamic full-service marketing research company. It exists to serve businesses and government entities with insights-driven research solutions, and interpretive analysis through leading-edge tools and senior-level expertise across a broad range of industries.  Insightrix Research has developed a number of proprietary research tools and techniques over the past decade including our Corporate Reputation Index®, digital marketing measurements, sports brand indices, and outside-the-box testing approaches. Insightrix hosts a variety of research platforms including online community software, SMS survey software, and custom dashboards, fit for any and all research needs.

Insightrix is based in Saskatoon, Saskatchewan, Canada.

For further information, please contact:

Corrin Harper
President, Insightrix Research Inc.
Tel: +1-306-657-5645