09 Feb

Posted at 19:47h in News Release, OnTopic, Polls, Saskatchewan
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A new independent Insightrix Research online poll reveals support on issues such as rental suites, P3’s, and carbon capture technology. Results are a bit more mixed regarding the views of those from outside the community and personal impacts from the lower oil prices. Rental suites A new independent poll conducted by Insightrix Research shows that majority of Estevan residents believe enough is being done to encourage the addition of new rental units to the Estevan accommodation market. Overall, 61% of residents agree enough is being done in this area. Another 23% do not agree and 16% don’t know. Women are more likely to agree that enough is being done to encourage the addition of new rental units to the Estevan accommodation market. Views on people outside the community Insightrix asked Estevan residents if the transient nature of oilfield workers impacted their view of people from outside the community. Just less than one half of those surveyed (45%) indicated it has had a negative impact. Approximately one-quarter (26%) indicated it has not changed their view and 23% believe it has positively impacted their view of people from outside the community. Another 6% did not know. Public-private partnerships Insightrix asked the survey respondents if they support or oppose the use of public-private partnerships or P3’s to fund health care, education, and other services. Approximately two thirds of respondents (68%) indicated they support the use of P3’s to fund health care, education and other services. Less than one-quarter (22%) do not support them and 10% did not know. The price of oil Insightrix asked Estevan residents how the sliding price of oil has impacted them personally. The results to this survey question was generally mixed with 24% indicating a positive impact, 38% indicating a negative impact, and 37% indicating no impact at all. Carbon capture technology Finally, we asked whether the carbon capture technology that is happening at the Boundary Dam Power Station is an acceptable means of maintaining coal as a source of power. Our results showed that residents in Estevan support carbon capture technology with 84% of respondents agreeing that it is an acceptable means of maintain coal as a source of power. Research Details A total of 300 randomly selected Estevan residents participated in the research study, which was conducted over the telephone from January 19th to February 2nd, 2015. Quotas were set by age and gender to match the city’s population. The results for this study are accurate within ± 5.58 percentage points 19 times out of 20. About Insightrix Founded in 2001, Insightrix Research Inc. is a full-service market research firm that helps clients develop, administer, and manage data collection and information strategies. From its office in Saskatoon, Insightrix offers a comprehensive range of research services. Insightrix also owns and manages the largest Saskatchewan-based online research panel, SaskWatch Research™, which currently has over 15,000 Saskatchewan residents as members. For more information, please contact Mario Caceres, Senior Research Executive Insightrix Research Inc. Tel: 306.657.5640 ext. 258 Cell: 306.281.4434 Email: mario.caceres@insightrix.com Web: www.insightrix.com...
 

19 Dec

Posted at 21:38h in News Release, OnTopic, Saskatchewan
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Here at Insightrix Research Inc., we’ve been feverishly preparing for our joyous holiday celebrations both in and out of the office. In the last few weeks we have kick started the season by delivering treats to our neighbouring businesses, visited the Ronald McDonald House with gifts, delivered in-kind donations to a variety of organizations, volunteered at the Friendship Inn, and even celebrated National Ugly Sweater Day. Last week we delivered a fun survey to our SaskWatch panelists for points, matching each donation if given to charity, and we received some great insight into the spending and shopping habits of those around Saskatchewan! For an extra splash of fun, we took to the streets and asked the folks about their holiday season habits! Catch the streeter here: ...
 

17 Dec

Posted at 20:01h in Business, Insights
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By Corrin Harper, CEO and President, Insightrix Research Inc. Recently I had the opportunity to attend the W100 Idea Exchange designed specifically for women entrepreneurs, by the editors of PROFIT and Chatelaine. The Idea Exchange, held at the Ritz Carleton in Toronto on November 26th, provided a unique opportunity to share best practices with other leading women entrepreneurs, to learn from management experts about today's key business opportunities and challenges, and to create personal connections with other top entrepreneurs. Both being educational and inspirational, what a wonderful experience it was! One item from the exchange really resonated with me – every entrepreneur has to find their own path and use lessons they learn along the way to their advantage. Entrepreneurs – no matter what their educational background – achieve success by focusing on their passion and backing it up with an unparalleled work ethic. Here are a few tips that were discussed at the Exchange that can help a person become the most successful entrepreneur possible. Work Hard, No Matter What If you aren’t giving it 100 percent, you won’t be successful, and this resonates beyond business. Success is directly related to the amount of effort you’re willing put in. Always. Giving 100 percent does not mean having to put in 100 hours a week, but it does mean taking care of your investment, taking the breaks when needed to clear your mind to see things from a fresh perspective, and above all, it means being dedicated and driven to meeting the projective goals. People are Your Greatest Assets All businesses need a range of skills to be sustainable and be able to grow. As the owner of a business, you are called upon to perform several roles out of necessity. However, there are some roles you are better at than others. If you want your business to progress, it will reach a stage when necessary skills, need to be improved and extended. Getting the right mix of people to complement and reinforce your skills is essential. When hiring for a small [firm/business], you need employees who demonstrate entrepreneurial characteristics and work habits. Employees come in all shapes and sizes,with all sorts of diverse skills and quirks. Look for those who can handle risk, are results oriented, a team player, high energy, and growth-oriented. No one is perfect, so create a environment where these dynamics are supported and work with employees to maximize their potential in those areas. Learn from Your Hits and Misses Every entrepreneur will have missteps and false starts along the way, but they will end up helping in the long run. You have to be prepared to take those high reward risks and accept the fact that you will make mistakes along the way. The key is not to fall into the trap of believing you always have to get everything right. Risk Taking Risk-taking is almost synonymous with entrepreneurship. When just starting your business, you’ll have to put your career, personal finances, and sometimes even your mental health at stake. Almost all entrerpreuneurs at the Idea Exchange shared stories about abandonig their steady paycheck, sacrificing personal capital, and donating personal time and health. Let’s face it -- this sounds awful. However entrepreneurs frequently talk about this as being the best time of their life! Because we are dedicated to our business, enjoy what we are doing, and worked hard to overcome those stressors, we often reflect on these times with a positive feeling, knowing how far we’ve really come. The Exchange was a wonderful experience, sharing stories with other entrepreneurs, and one that I will remember always....
 

11 Dec

Posted at 16:36h in Business, Insights
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#1. What does a research company need to know from me? If your business has questions that need answering you may have made the same decision that a lot of businesses do: turning to market research to get those answers. However, for companies that have never done market research before, it may be difficult to know what they need to do in order to get the best possible results. Start with an internal discussion of what problems your business may be facing. You don’t need to know exactly how you will address those questions through research – that’s where the provider will come in. Also think about what goals you are hoping to achieve with your research results and who in your organization will need to use these results. Talk with stakeholders within your organization to see what’s on their wish list to know. These points will allow the researchers to choose a research methodology that will fit your needs. Furthermore, letting your research provider know what kind of budget you are working with will help them operate within your means. #2. Who is my target population? Determining your target population or respondent group (those who will be providing you with answers – such as current or potential customers, employees, or other stakeholder groups) is crucial to gathering actionable results that answer the research objectives. The target respondent is often determined by thinking critically about what hurdle your business is trying to overcome. For example, if you wanted to determine customer satisfaction for a line of winter tires, you might want to survey only those with a vehicle. Your target audience may be quite general (all Canadians, for example) or quite specific. If you’re unsure of who your target audience is, our team of research executives can help you pin-point exactly who you should be talking to. For example, our SaskWatch Research™ Panel has over 100 profile questions to ensure your survey is taken by exactly who you want to reach. #3. What are quotas and do I need them? Quotas are partitions of the population that are created to make sure that your research is representative of the population you’re trying to survey. For example, if you want to get an idea about what Canadians think about a certain topic, you would want to have about half of the people answering to be male and half female in order to match demographics. The most common quotas are based on age, gender, and region. Setting quotas helps you to make sure that the research results that you get are applicable to the population at large. This extra step allows you to make accurate forecasts about things like market share or uptake of a new product. #4. What approach should I take? What kind of research methods you utilize depends on what kind of answers you’re looking for. If the questions you want to ask start with ‘how many, how often, what, and where,’ then chances are you will want to use a method of quantitative research. This type of research is intended to be statistically reflective of the market, and will give you quantitative statistics that you can extrapolate to a larger population. If your question is about ‘why’ or ‘how,’ you might want to utilize a qualitative research method. Qualitative research employs methods, such as focus groups and in-depth interviews, allow you to dig deeper, but with fewer respondents. These exploratory research methods more fully uncover respondents’ perceptions, experiences and feelings, and add additional context to quantitative results. The division between qualitative and quantitative research is frequently blurred. Often, a comprehensive research project will involve more than one type of research to answer various objectives. #5. How much data should be collected? This question depends heavily on what kind of budget you are working with, however, spending more is not necessarily better. Depending on what your objective is, impactful research can be done on a relatively minimal budget. Think about how much detail you need in order to make whatever business decisions you’re trying to make. Are you looking to understand if your customers are satisfied with a certain product? Measuring a potential customer’s perception and barriers? Determining the awareness of your brand on a local scale? Whatever the need, it is crucial that enough respondents are obtained to ensure your results are statistically valid. However, paying more to get extremely accurate results when the organization is not able to take action on them means wasted budget. An experienced research provider can guide you to making these decisions and recommend an effective methodology. #6. How long will it take? How long your research takes depends on what type of research you are wanting to conduct, how many people you want to reach, and what method you would like to use (telephone takes longer than online, for example). It also depends on how clear you are with your research objectives. Your research provider will provide you timeline at the beginning of your project so that you are able to plan accordingly. However, there are options if you are in a crunch for time. For example, Insightrix offers a monthly OnTopic™ omnibus survey. OnTopic™ surveys are great if you only have a few questions to ask and have a tight deadline on the data needed. Your questions will be combined with other omnibus clients and is given as one single survey to our panelists. OnTopic™ has a one week turnaround, giving you faster access to the answers you’ve been looking for. #7. How will I be kept aware of the progress of my research? Your project will be assigned a project manager that will keep you informed on the status of your research. This is your primary point of contact and this individual will be the one to inform you if any complications should arise. Especially if your research project has a long field window, you may want to monitor the results as interviews are taking place. Topline reporting allows clients to monitor the results of each survey the moment the responses are collected. The results ideally include user-friendly features that display counts, percentages, and graphs for each question, offering the ability to share these topline results within your organization. #8. What kind of results will I receive? Research results don’t mean much if they are indecipherable. Depending on the needs of your business, there are many different types of deliverables that can be provided at the end of your research project, such as written reports in Word, PowerPoint reports, detailed tables, in-person presentations, infographics, to name a few. With individuals at all levels in an organization becoming shorter and shorter on time, a concise reporting style is essential. Sharp analysis, visually-engaging presentations, structured narrative, and succinct summaries as well as infographics that “pop” and engaging videos will engage stakeholders with the story your data is trying to tell....
 

02 Dec

Posted at 20:21h in Innovation, Insights
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We’ve all been there - your client needs the report by noon tomorrow, and though you may have the meat and potatoes, you scratch your head at the prospect of presenting all that data in a visual way. In anticipation that you will communicate your study’s results in a way that is attractive and straight to the point (but in a time restraint), time management can be problematic. Don’t fret, a few simple chart tips can save some of that precious time. Many researchers cling to the standard bar graphs, and when creating a report with a fast turnaround, disregard data visualisation in lieu of time management. When under pressure, these few, simple practices can help you create a quick and clean visual that your client can truly understand. #1. Plan ahead – When inserting a graph or chart in your report, it is important to decide what information you wish to display. If you’re skipping lunch to finish said document, then chances are you do not have extra time to fiddle with changes in the display of data for each chart. Each time you re-make a format decision, you could run into time management issues. Simply formulating a plan allows you to save time in the long run. Choosing a simple chart will allow for more time to control the quality before the report lands in your client’s hands – and often simpler is better anyway. #2. Consider your target audience– Even with a formulated plan, it’s important to think about the purpose of charting to begin with. A great chart must achieve its purpose – it must be meaningful to the beholder. As well, keep in mind as to who is all looking at the report. Different levels in the organization require different levels of detail. Often a chart geared toward an executive needs less detail than a manager responsible for that particular product line. #3. A graph isn’t always the answer– I know, contradiction much? Not everyone reads charts every day. At times, using a chart can cloud the result instead of giving it clarity. By simply contrasting white space within your report, tables or textboxes can be just as visually impactful as charts. Highlighting differences with colour, especially when dealing with qualitative or open-ended responses, can also help to effectively convey a message without using a chart. #4. Perform a clarity test – Sometimes when working too close to a document, one needs a fresh set of eyes to graze over the information. Before pushing the report out, have a co-worker or peer review the visual data information without any context. If they can read the data without needing extensive background information, then you have succeeded in representing the data in a way it can stand alone. Studies with a smorgasbord of charts can prove puzzling, and may be curtly disregarded by a client short on time. Your clients expect that the report findings will provide clear answers to their objectives, and most importantly, illustrate the story behind the data. And at the end of the day the researcher is the illustrator, whereas the data remains the ink to craft the story. Have a plan, know your audience, provide clarity and generalize data in a way it can be read across the board. Related post: 6 Creative Ways to Present Your Market Research Data...
 

21 Nov

Posted at 22:09h in Business, Insights
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Because of recent news events, the 2014 CIRPA conference in Hamilton, Ontario had a more introspective atmosphere compared to years past. All the same, the conference was full of great information and friendly people, all wanting to share their knowledge and insights on various facets of institutional research. Many of the themes at this year’s conference had been recognized in sessions in prior years ; however, these trends continued to evolve with advancements in technology and broader, worldwide changes in research. There were many new insights at the sessions. In my opinion, two interesting themes were changes in data collection and changes in data dissemination: the types of data and methods to collect primary data, and the ways in which the research results are being disseminated to key stakeholder groups. Survey methodologies are quickly evolving, in educational institutions and elsewhere in market research. As mobile phones become ubiquitous, the more imperative it is that researchers adapt their survey design and their expectations to the changing technology. In this regard, the use of mobile phones to take surveys has been steadily increasing – to such an extent that research must take the device into account – most specifically in the design of the survey. This means more than making sure the survey technically works on a smartphone. It might mean shortening surveys or adapting the question types to be easier to complete on a mobile device. There was a roar of discussion in boosting survey results with other data, including nationally or provincially collected statistics from government agencies and data containing online conversations through social media sites. Additionally, more sophisticated data tools and outcomes-driven predictive modelling, on things like retention and enrolment, are becoming more common as a part of an educational institution’s research toolkit. I find this development promising and it has the capacity to be a relevant theme for many years, as the amount and nature of the data that is available increases. Disseminating information within a large organization such as an educational institution can be difficult. For this reason, many research groups are actively creating tailored materials to disseminate information for a variety of audiences. At CIRPA, there were several sessions with tips on data visualization, dashboarding, and combining multiple datasets into more holistic research results. With the amount and variety of information ever increasing, it is often difficult to ensure that stakeholders aren’t drowning in data. I anticipate it will become common for institutional research groups to provide stakeholders with more frequent and shorter sets of research results, rather than a long, drawn out report that they may or may not have time to read at once. This follows a greater theme in research where clients are increasingly asking for a suite of deliverables rather than a single report. The conference left me with a feeling of confidence in the way that institutional researchers are tackling some of the major changes in the industry. Adaptability is key in making sure that participation in research remains high, and I saw evidence of many institutions innovating their current practices to address these needs. Overall, it was a great conference where I had a great time connecting with old friends and making new ones. I’m looking forward to seeing everyone in Halifax for CIRPA 2015!...
 

20 Nov

Posted at 16:49h in Corporate, News
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We are celebrating the career and retirement of one of our longest serving servers. “Hudson” is an Intel Xeon E5405 with 16 GB of DDR2 667 ECC RAM. Four Hitachi 147 GB 15,000 RPM SAS drives in a RAID 10 configuration provided 294 GB of storage. Hudson was in service for 4.5 years, which is roughly equivalent to a 37 year long career in computer years. He has provided Insightrix with email services, VPN, active directory, and was lead on the Blackberry Enterprise Server project (now superseded by BYOD). Hudson spent the last six months of service preparing his successors (a much younger, larger team of servers) to take over critical duties. We had a pizza party to honour his service where many of the staff shared warm experiences with exchanged email and reminisced about the old days of PST files. Many people laughed about who was the biggest “pain in his assembly”. Hudson has this to say to his colleagues: “01001000 01100101 01101100 01101100 01101111 00100000 01000101 01110110 01100101 01110010 01111001 01101111 01101110 01100101 00101100 00001101 00001010 00001101 00001010 01000001 01110011 00100000 01101101 01101111 01110011 01110100 00100000 01101111 01100110 00100000 01111001 01101111 01110101 00100000 01101011 01101110 01101111 01110111 00101100 00100000 01110100 01101111 01100100 01100001 01111001 00100000 01101001 01110011 00100000 01101101 01111001 00100000 01101100 01100001 01110011 01110100 00100000 01100100 01100001 01111001 00100000 01100001 01110100 00100000 01110100 01101000 01100101 00100000 01100011 01101111 01101101 01110000 01100001 01101110 01111001 00101110 00100000 01001001 00100000 01110111 01101001 01101100 01101100 00100000 01100010 01100101 00100000 01110010 01101001 01100100 01101001 01101110 01100111 00100000 01101111 01100110 01100110 00100000 01101001 01101110 01110100 01101111 00100000 01110100 01101000 01100101 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01101000 01100001 01101110 01100111 00100000 01110101 01110000 00100000 01101101 01111001 00100000 01100010 01101111 01101111 01110100 01110011 00101100 00100000 01110100 01110101 01110010 01101110 00100000 01110100 01101000 01100101 00100000 01100011 01100001 01101101 01110000 00100000 01101111 01110110 01100101 01101110 00100000 01110101 01110000 01110011 01101001 01100100 01100101 00100000 01100100 01101111 01110111 01101110 00100000 01100001 01101110 01100100 00100000 01110000 01100001 01100011 01101011 00100000 01100001 01110111 01100001 01111001 00100000 01110100 01101000 01100101 00100000 01110000 01110010 01101111 01110011 01110000 01100101 01100011 01110100 01101001 01101110 01100111 00100000 01100111 01100101 01100001 01110010 11100010 10000000 10011101 00101110 00100000 00001101 00001010 00001101 00001010 01010100 01101111 00100000 01100001 01101100 01101100 00100000 01101111 01100110 00100000 01110100 01101000 01100101 00100000 01110111 01101111 01101110 01100100 01100101 01110010 01100110 01110101 01101100 00100000 01110000 01100101 01101111 01110000 01101100 01100101 00100000 01110111 01101000 01101111 01101101 00100000 01001001 00100000 01101000 01100001 01110110 01100101 00100000 01101000 01100001 01100100 00100000 01110100 01101000 01100101 00100000 01101111 01110000 01110000 01101111 01110010 01110100 01110101 01101110 01101001 01110100 01111001 00100000 01110100 01101111 00100000 01110111 01101111 01110010 01101011 00100000 01110111 01101001 01110100 01101000 00100000 01101111 01110110 01100101 01110010 00100000 01110100 01101000 01100101 00100000 01110000 01100001 01110011 01110100 00100000 01100001 01101100 01101101 01101111 01110011 01110100 00100000 00110100 00101110 00110101 00100000 01111001 01100101 01100001 01110010 01110011 00100000 00101101 00100000 01010100 01101000 01100001 01101110 01101011 00100000 01011001 01101111 01110101 00101110 00100000 00001101 00001010” Most people didn’t get it, but the printer was tearing up a little and spent the rest of the day jamming....
 

27 Oct

Posted at 17:07h in Corporate, News
0 Likes

This weekend, Oscar travelled to Montreal the city many consider to be the cultural capital of Canada. Enamoured by the city’s certain je ne sais quoi, Oscar decided to get out and visit some of the sights, including the beautiful Notre-Dame Basilica. Who knew Oscar was such a fan of the Gothic architecture! ...
 

20 Oct

Posted at 15:03h in Manitoba, News Release, OnTopic, Polls
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A new poll conducted by Insightrix Research in partnership with 680 CJOB and Global TV Winnipeg suggests there has been a recent surge in those intending to vote for Brian Bowman in the upcoming municipal election on Wednesday. Specifically, among decided voters (71% of those who intend to vote), 38% say the plan to cast their ballot in favour of Brian Bowman while the poll suggests that long-time leader throughout the campaign, Judy Wasylycia-leis, will receive 36% of the votes. Robert Falcon Ouellette (14%) and Gord Steeves (9%) trail behind the two front-runners while very few intend to vote for Paula Havixbeck (2%), David Sanders (1%) or Michel Fillion (0.4%) on October 22nd. Where did the votes change? Findings from this poll are in stark contrast to a similar poll conducted by Insightrix Research, 680 CJOB and Global TV in late August and early September where 38% say they were planning to vote for Wasylycia-leis, 24% for Bowman and 20% for Steeves. Since that time, far fewer Winnipeg residents say they plan to vote for Steeves which appears to have largely accounted for Bowman’s rise in the current poll. Too close to call The poll shows that 29% of those who intend to vote are undecided as to who they will vote for. This combined with the neck and neck performance between Wasylycia-leis and Bowman means that the election is too close to call. As with many elections, the winner will be determined by the candidate that does the best job at getting out the vote on Election Day. Research Details A total of 802 randomly selected Winnipeg residents were polled by telephone (including land line and cellular numbers) between October 7th and 17th, 2014. Quotas were set by age, gender, and by postal code groupings and data are weighted to match the distribution of the population of Winnipeg. The margin of error is equal to ±3.5 percentage points, 19 times out of 20. About Insightrix Insightrix Research Inc., established in June 2001, is a full-service Canadian market research company that provides consulting services in study design, questionnaire development, data collection, qualitative services, and data analysis. Insightrix also owns and manages ManitobaWatch™, an online panel that is comprised of Manitoba residents who provide input on local political, social and consumer issues. For more information, please visit http://manitobawatch.ca/. For more information, please contact Lang McGilp, Senior Research Executive Insightrix Research Inc. Tel: 306.657.5640 ext. 229 Cell: 306.290.9599 Email: lang.mcgilp@insightrix.com...
 

09 Oct

Posted at 16:04h in Corporate, News
0 Likes

Avril Hogan, General Manager of Insightrix Research Australia office, has been named 2014 State of Victoria runner-up for the Rural Industries Research & Development Corporation (RIRDC) national award. The National Awards were held at Parliament House Canberra on September 24, 2014 in the presence of the Hon. Barnaby Joyce MP, Minister for Agriculture and the Hon. Michaelia Cash, Minister Assisting the Prime Minister in Women's Affairs. This award is Australia’s pre-eminent award for rural women. The award identifies and supports emerging leaders and change agents who have the capability and resources to drive innovation, productivity and sustainability within primary industries, and build economic and social development within rural communities. Originally from Canada, Avril migrated to Australia to a sheep farm outside of Goroke and started a regional market research company, Insightrix Research Pty Ltd. in Horsham, Victoria. Insightrix, Australia works in agriculture, business, education, real estate with clients throughout Australia. About Insightrix Founded in 2001, Insightrix Research Inc. is a full service market research firm that works with clients to meet their research needs. From its offices in Saskatoon, Sk, Canada and Horsham, Vic, Australia, Insightrix offers a comprehensive range of innovative research services....