millennials, ibm, survey, market-research, insightrix, online-communities

Working With Millennials – The IBM Way

Do you plan to engage millennials to gather their opinions and product innovation?

In a recent article by Fast Company entitled, These Millennials Have Become The Top Decision Makers At IBM, the author Cale Guthrie Weissman looks at how IBM has created a panel of millennial employees whom they can survey concerning key ideas and gather insights on how to stay relevant.  Why is this so revolutionary you might ask?