Insight communities and modes of thinking

Insight Communities and Modes of Thinking

Insight communities and modes of thought

In a recent article on Marketresearch.com’s blog Anne Beall examines the two different modes of thinking, one which is conscious and deliberate and the other more unconscious and automatic. These distinct types of thinking are not new, but in terms of market research insight, the treatment of the two as being separate is new and could be of incredible importance. Before we get into further details – let’s stop and understand the difference in the decision making process of a consumer, based on the two types of behavior:

The two type of thinking modes are called systematic and heuristic.

Click here to read full blog.