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This Bot Can Track Emotions  In a recent article entitled We Made a Facebook Messenger Bot to Track People’s Feelings about the Election looks at how The Washington Post created a bot to track emotions of a sample group leading up to the election. The bot named Feels was created to monitor and compile data regarding shifts in the news cycles during election times and how they were impacting this group. How the study took place was the newspaper asked readers each night how the election was making them feel that day. The participants were asked to respond using five emoji’s with the option to explain in one or two sentences. The emoji's ranged from a happy face to sad face to angry face. The following morning the bot would produce a report charting the emotions of the respondents from the day before, as well as some of the most interesting responses given by the group. Following the election the respondents were given a personalized report charting their feelings throughout the whole process.   Want to read the full blog? Click Here   Interested in this topic? Check out others like it: What Black Friday and Cyber Monday Have Morphed Into http://insightrixcommunities.com/black-friday-cyber-monday-morphed/  Insight Community Data Should Tell a Story http://insightrixcommunities.com/insight-community-data-should-tell-a-story/ The Rise of Marketing Technology http://insightrixcommunities.com/the-rise-of-marketing-technology/ No Love Affair for the New US President on Valentine's Day https://insightrix.com/sk-residents-concerned-trump/...
 

How Black Friday & Cyber Monday Have Changed  In a recent article on Digiday.com entitled 5 Charts Showing Why Cyber Monday is Doomed the author, Shareen Pathak, looks at the changing trends both with the relatively new consumer holiday Cyber Monday and it’s distinction from Black Friday. For many shoppers, the online sales are a new edition of Black Friday. Black Friday has been around since the 50’s and the term was first coined in Philadelphia by the police. In the 50’s massive amounts of people would descend into town on the day after Thanksgiving. Stores would take advantage of this throng of people and would promote big sales specifically for this day. The phrase “Black Friday” represented the calendar day for the police who were stuck working a long and busy shift creating a dread for the date. Cyber Monday named after its close relative Black Friday is slowly fading according to Pathak. It was first created by the National Retail Federation back in 2005. The idea behind its creation was that it would mark the start of the holiday shopping season.   Want to read the full blog? Click Here   Interested in this topic? Check out others like it: The Man Behind the New Microsoft http://insightrixcommunities.com/man-behind-new-microsoft/ Shoppers Want More http://insightrixcommunities.com/shoppers-want-more/ Crying Over Spilled Coffee http://insightrixcommunities.com/crying-spilled-coffee/ Black Friday & Cyber Monday in Saskatchewan – 2017 https://insightrix.com/black-friday-cyber-monday-saskatchewan/ ...
 

Developing UX and UI can be tricky In a recent article Arita Roy shares his experience in an article entitled What 2 Years of Android Development Have Taught Me the Hard Way. In the article he looks at the key things he learned in helping develop a solid product that was both easy to use as well as provided a good user experience (UX). Arita writes how the interface should have key elements in the design. He writes, “Design a clean, simple and beautiful interface that is easy on the eyes. You should not just think like a developer, rather you should concentrate on igniting the hidden designer inside you.” By creating an easy, clean user interface you ensure that the customer will keep coming back for more and you will tend to win more users over...
 

In a recent article relating to Democratization of Information and Trust Levels, entitled 2016 Edelman Trust Barometer Finds Global Trust Inequality is Growing, Michael Bush shares with PR Newswire about this year’s findings of the annual Edelman Trust Barometer study. In this year’s 2016 report he shares how there has been a widening trust gap between the informed public and the mass population citing income inequality and divergent expectations as driving the gap. The report also shows changing levels of trust for CEO’s, employees, businesses, and governments. The article shows that trust levels are becoming more important to address than ever, as they affect sales, and as customers are looking for companies that are transparent and trustworthy. Want to read the full blog? Click Here </ br></ br> Interested in this topic? Check out others like it: Gaining Product Development Insights by Engaging with Adolescents http://insightrixcommunities.com/gaining-product-development-insights-engaging-adolescents/ Insight Communities and Modes of Thinking http://insightrixcommunities.com/insight-communities-mode-thinking/ How To Be Everywhere and Anywhere Your Customer Might Be http://insightrixcommunities.com/how-to-be-everywhere-and-anywhere-your-customer-might-be/ What Are Predictive Markets? https://insightrix.com/what-are-predictive-markets/...
 

Customer research is crucial In a recent article entitled, How to Prioritize Customer Research when Everything is a Priority, author Michael Margolis looks at the common challenges that he hears when meeting with startups. Each week he meets with startup CEO’s and the common question that he hears again and again is in regards to what role research should play? He states that the resounding question sounds like this: We have a small design team, and a long list of projects in different stages. On top of that, our bosses just asked us to work on personas, customer journeys, experience maps, i.e.,  [fill in the blank with other large research deliverables]. We want to incorporate more customer research, but we can’t do it all. What should we do? What should we test?  Margolis explains how testing ideas is important, but when you are dealing with a startup where time and resources are limited, the question comes down to prioritizing research, and then assess the potential impact of each effort and it’s urgency. He suggests a list of questions to ask before starting user research, to help identify key goals, important research questions and deadlines for each item...
 

Insightrix’s Final Online Panel Survey Accurately Predicts Saskatoon Civic Election Outcome Much has been discussed about the Clark surge in the 2016 Saskatoon Civic Election. When a swing in votes happens over a matter of hours and days prior to Election Day, it can make polling very interesting.  But it is important to keep in mind that a poll is a reflection of opinion at the time the poll was conducted. In the case of Saskatoon, no publicly released poll identified Charlie Clarke to be in the lead. Based on the polls conducted before the election, the surge was dramatic in magnitude and happened over the last few days of the campaign. Below is the decided voter poll results conducted in Saskatoon for the past month, including one final Insightrix poll that was not released to the public.[1] The Insightrix poll, conducted for CKOM just prior to Mainstreet Research on Oct 20th – 22nd (Thursday to Saturday), showed Clark (30%) higher than the preceding Mainstreet Research poll (25% on Oct 18th).  Moore and Atchison support remained steady at 34% and 35% respectively. This slight increase for Clark showed the beginning of the surge. The day before the election, Insightrix conducted another poll with 600 SaskWatch Research® panel members which further emphasized the rapid shift in voting intentions for the Saskatoon Civic Election.  These results were not released given that such information would have been communicated to the public on Election Day. In this final poll, Insightrix Research had Clark in the lead. Research Details A total of 600 randomly selected SaskWatch Research® panel members participated in the online research study on October 25th, 2016. Quotas were set by age and gender to match the general population of the city. Since the research is conducted online, it is considered to be a non-probability proportion sample and therefore, margins of error are not applicable. Comparisons to the other Insightrix poll used the same methodology, quotas and sample source. This final study was an independent poll conducted by Insightrix Research. Insightrix continues to be proud of our SaskWatch Research® panel and the strength with which it can measure public opinion in Saskatchewan.  If you have any questions about our poll results, please contact: Lang McGilp Research Director Insightrix Research Inc. Tel: (306) 290-9599 Email: lang.mcgilp@insightrix.com     [1] For the Mainstreet Research polls between October 4th and the 18th, a decided voter count is not posted on their website.  As such, a decided voter count was estimated based on removing the undecided voter count from the total and rebasing the responses....
 

User research is targeted research In a recent article entitled User Research at Instacart the author Dave Hora looks at the power of targeted research. For those who don’t know, Instacart is an Internet-based grocery delivery service that promises to deliver your groceries within an hour. They deliver from Costco, Whole Foods, Target and more. The company is valued at close to 2 billion dollars and in 2015 Forbes magazine named it The Most Promising Company in America. Hora was the Senior User Researcher at Instacart and in his article he examines how targeted research can benefit user experience and design. He states, “if you’re delivering software or services to people, targeted research will make your work better. You’ll make smarter decisions, less unnecessary failures, and form robust strategy earlier in the design process.” In his article he breaks down user research, and why it saves money, and how his company Instacart, conducts user research. Interested in the article?  Read more here: http://insightrixcommunities.com/user-research-instacart/   For more recent articles like this one, check out: Shoppers Want More: insightrixcommunities.com/shoppers-want-more/ When You Receive the Opposite of Customer Service: insightrixcommunities.com/when-you-receive-the-opposite-of-customer-service/ Recognition Technology – A Future In Market Research? https://insightrix.com/recognition-technology-market-research/...