riders -nation-week-4-fan-jury-new-staff-roster

Riders fan jury still out regarding the new coaching staff and team roster after first 4 weeks of play


Riders fan jury still out regarding the new coaching staff and team roster after first 4 weeks of play.

July 27, 2016

Like the team itself, fans in Rider Nation are still adjusting to the Green and White’s new coaching staff and team roster according to a new poll conducted by Insightrix Research.

Forty-six percent (46%) of fans are indifferent or believe it is too soon to make a call on the performance of the new coaching staff. Another 35% indicate that, at this point in the season, they feel somewhat or very positive about the new coaching staff. This contrasts with 19% who feel more negative.

Similarly, 38% of fans are undecided or think it’s too early to judge the new roster out on the field. However, 36% of fans agree (somewhat or strongly) that the Riders have made positive roster changes this year while one-quarter (25%) of fans disagree with the roster changes.

As for long term prognostications; fans predict standings in the West Division at the end of the season to unfold as outlined below:

  • Stampeders- 1st place
  • Eskimos- 2nd
  • Lions- 3rd
  • Riders-4th
  • Bombers-5th

Finally, Rider Nation is rather dismal about the Green and White’s Grey Cup chances early in the season. The Insightrix “Grey Cup Confidence Index” is currently sitting at -65, which means fans are quite negative about the Riders’ chances of winning the Cup this season. This index is calculated by subtracting proportions of negative ratings from proportions of positive ratings. An index score of 0 would be completely neutral.

Research Details

A total of 401 randomly selected SaskWatch Research® panel members participated in the online research and were screened for interest in the Riders to ensure they are part of the fan base. As the research is conducted online, it is considered to be a non-probability proportion sample and therefore, margins of error are not applicable.

About SaskWatch Research®

Insightrix began developing its SaskWatch Research® online market research panel in October 2007, using high-quality techniques including telephone recruitment and referrals from existing panel members. Presently, there are over 15,000 active panel members representing all regions of the province and distributions of the general population. The panel membership closely matches the 2011 Census based on age, gender, household composition, household income, and education. For more information, please visit http://saskwatch.ca.

About Insightrix

Founded in 2001, Insightrix Research Inc. is a full-service market research firm that helps clients develop, administer, and manage data collection and information strategies. From its office in Saskatoon, Insightrix offers a comprehensive range of research services.

For more information, please contact

Dylan Cody, Senior Research Associate
Insightrix Research Inc.
Tel: 306.657.5640 ext. 238
Email: dylan.cody@insightrix.com
Web: www.insightrix.com