Oscar recently took a trip to Alberta and spent some time at Sunshine Village, which is about 15 minutes away from Banff. While he was there, Oscar enjoyed the views of the mountains, took several gondola rides, and went snowboarding, taking on the double black diamond trails. He ended his days by relaxing at the chalet and is looking forward to his next visit to the mountains.
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According to a new independent poll conducted by Insightrix Research Inc., chances of having sex on Valentine’s Day are “lookin’ pretty good” for 32% of Saskatchewan residents who are currently in a romantic relationship. An additional 27.8% do not want to jump the gun and say that “the jury’s still out.”
However, your chances could improve if you know how to play your cards – credit cards, that is. Among those planning to spend money on Valentine’s Day, the bill is expected to be an average of $80, with approximately one third (36%) planning to spend between $21 to $50 and another one third (35%) willing to spend more than $75.
In regards to gifts, Saskatchewan residents mostly turn to traditional ideas such as cards (35.5%), dining out (34%), candy/chocolates (26%), or flowers (19%). On the other hand, some are waiting until the last minute to decide (14%), while others will take their chances and not give any gifts at all (11%).
When it comes to sex on Valentine’s Day, men (36.1%) are feeling luckier than women (27.4%). However, their chances of picking up the bill are also higher, as 44.6% of respondents expect men to pay for the night while only 0.5% think that women should pay. Given the high expectations for men to pick up the bill, it’s no surprise that they are twice as likely as women to forget Valentine’s Day (25.6% versus 12.6%).
Overall, 71.7% of Saskatchewan residents 18 years of age or older are in a romantic relationship and of these, 70.5% plan to celebrate Valentine’s Day.
Whether you are part of the 29.6% who love Valentine’s Day or among the 65% who think it is just “okay,” we wish you a happy Valentine’s Day, and yes, good luck!
Research Details
A total of 803 randomly selected SaskWatch Research™ panel members participated in the online research study from February 11th to 13th, 2014. Quotas were set by age, gender and region to match the general population of the province. As the research is conducted online, it is considered to be a non-probability proportion sample and therefore, margins of error are not applicable.
About SaskWatch Research™
Insightrix began developing its SaskWatch Research™ online market research panel in October 2007, using high-quality techniques including telephone recruitment and referrals from existing panel members. Presently, there are over 15,000 active panel members representing all regions of the province and distributions of the general population. The panel membership closely matches the 2011 Census based on age, gender, household composition, household income, and education. For more information, please visit SaskWatch Research Panel
About Insightrix
Founded in 2001, Insightrix Research Inc. is a full-service market research firm that helps clients develop, administer, and manage data collection and information strategies. From its office in Saskatoon, Insightrix offers a comprehensive range of research services.
For more information, please contact
Mario Caceres, Senior Research Executive
Insightrix Research Inc.
Tel: 306.657.5640 ext. 258
Cell: 306.281.4434
Email: mario.caceres@insightrix.com
Web: www.insightrix.com...
In this fun video, Insightrix employees share their Valentine's Day plans and hopes for romance. Watch the video to see what staff members think about Valentine's Day.
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A recent poll conducted by Insightrix Research in collaboration with CJOB News/Global News shows that support for Stephen Harper and the federal Conservative Party is high in Manitoba. However, Justin Trudeau and the Liberals are gaining ground, particularly in Winnipeg. The poll found that 44% of Manitobans support the Conservatives, while support for the Liberals sits at 34%, the NDP at 16%, and the Green Party at 5%.
While the Conservatives lead support in the province, Trudeau and the Liberals have the most support in Winnipeg with 42% of voters saying they would vote for the Liberal Party. The Conservatives stand at 32% in the city, and the NDP have 20% of voters’ support.
For more detail on the poll and a detailed graph, please visit http://www.cjob.com/2014/02/11/poll-federal-liberals-draw-big-support-in-manitoba/...
In collaboration with 680 CJOB News and Global News, Insightrix recently conducted a poll with Winnipeg residents and asked who they would vote for if a mayoral election were held that day. The poll found that 42% of decided voters would support Judy Wasylycia-Leis, 17% would support Gord Steeves, and 12% would support current mayor Sam Katz. Behind the top three are City Councillors Paula Havixbeck (9%), Scott Fielding (6%), and John Orlikow (6%), and Winnipeg lawyer Brian Bowman (6%). In the poll, 59% of respondents stated that they would vote for a mayor who is not currently on City Council.
Respondents were asked about trust in city hall to manage the city effectively: in total, 67% of respondents expressed very low (27%) or somewhat low (40%) trust. Turning to the Mayor, 35% of respondents strongly disapprove of his performance and 27% somewhat disapprove. Winnipeg residents also provided their views on Mayor Katz’s leadership and 32% believe that he is taking Winnipeg on the right track, while 52% believe that he is guiding the city in the wrong direction.
To learn more about the poll results and details on levels of satisfaction with city services, please go to http://www.cjob.com/2014/02/10/24208/....
In partnership with 680 CJOB News and Global News, Insightrix recently conducted a public opinion poll with 800 Manitoba residents regarding their views on provincial politics. In the poll, respondents were asked who they would vote for if an election were held today: Greg Selinger (NDP); Brian Pallister (Progressive Conservative Party of Manitoba); Rana Bokhari (Manitoba Liberal Party); or Alain Landry (Green Party of Manitoba). The poll shows that Premier Greg Selinger and Manitoba’s New Democrats are 25 points behind the Opposition Progressive Conservatives.
For more details on the poll and to view an infographic, please visit
http://www.cjob.com/2014/02/07/infographic-exclusive-poll-shows-plunging-support-for-ndp/...
LinkedIn is one of the best ways to broaden your professional network, and it also provides the opportunity to participate in discussions with peers in your field. To this end, joining groups in LinkedIn can be a great way to share best practices and perspectives, gain new insights, and take part in conversations about the market research industry. There are many great groups that are useful to market researchers and focus on a variety of topics such as research, data, presentation, visualization, and infographics. Read below to learn more about ten networking and professional LinkedIn groups that every market research professional should join.
1. Market Research Professionals
This is a networking group for professionals involved with market research, competitive intelligence, or strategic planning. The group offers a space for people to connect with others in the industry, as well as share best practices and experiences.
Created: April 3, 2008
Type: Networking Group
Members: 48,820
2. Market Research
This group is for market research professionals who conduct the majority of their research via the internet.
Created: November 9, 2007
Type: Professional Group
Members: 31,493
3. Next Gen Market Research (NGMR) - The Best MR Networking Group on the Web!
As customers and the market change, the market research industry and consumer insights are growing and changing as well. This group is for analytics professionals with more than seven years of experience who are interested in non-traditional market research.
Created: September 27, 2007
Type: Professional Group
Members: 23,110
4. The Marketing Research & Insights Group
The Marketing Research & Insights Group focuses on professional marketing research and insights, and it provides a space for research professionals to socialize, share ideas and perspectives, debate current issues in the research industry, learn industry best practices, find job opportunities, and network with colleagues. The group is open to all members of the market research community.
Created: January 17, 2009
Type: Networking Group
Members: 35,402
5. Future Trends
This group offers member the chance to connect with fellow trend hunters, corporate visionaries, and future thinkers. The group consists of members from a diverse cross-section of industries including marketing, brand/product management, consumer insights, strategic planning, product development, innovation, forecasting, future strategy, and trend tracking.
Created: July 17, 2008
Type: Networking Group
Members: 268,548
6. Consumer Insights Interest Group
The Consumer Insights Interest Group was created to connect professionals who work with consumer insights. In the group, members are encouraged to share experiences and best practices about understanding, uncovering, articulating, and validating consumer insights.
Created: April 3, 2008
Type: Professional Group
Members: 53,037
7. Market Research Data Visualization
The Market Research Data Visualization Group investigates how market research can leverage technology to represent data. In this group, members discuss best practices and share ideas about the most effective ways to present data, whether in PowerPoint or online portals.
Created: June 28, 2010
Type: Professional Group
Members: 7,509
8. Competitive/Market Intelligence Professionals
The Competitive/Market Intelligence Professionals Group is for people who are involved with competitive and/or market intelligence. Members include those who research, analyze, and act on intelligence, and the group provides a forum for discussion and sharing strategies.
Created: January 25, 2008
Type: Professional Group
Members: 5,619
9. Advanced Business Analytics, Data Mining and Predictive Modeling
The Advanced Business Analytics, Data Mining and Predictive Modeling Group focuses on science and analytics. The topics of discussion include data science, big data, visualization, business analytics, predictive modeling, data mining, web analytics, six sigma, econometrics, business intelligence, computational finance, quant, operations research, machine learning, data analysis, data warehousing, risk management, cloud computing, and text mining.
Created: September 28, 2007
Type: Professional Group
Members: 111,543
10. Infographics & Data Visualization
This group offers another perspective on research and data by promoting infographics and data visualization. Members of the Infographics & Data Visualization Group include artists, designers, and industry professionals who work in the field. The group provides the opportunity for networking as well as sharing infographics and other visualizations.
Created: October 13, 2011
Type: Professional Group
Members: 2,181
*Group stats as of February 4, 2014...
Surveys are one of the most important market research tools available, as they provide a great way to gather feedback and capture data. In this article, we present you with the 20 best survey software features that you should look for in a free software tool. There are a number of companies that provide free survey software with the features you need. Free survey software is most useful when you already have a sample plan, a fully developed questionnaire, and a detailed research plan.
When considering which survey software to use, review this checklist of features and options to ensure that you are using the tool that will provide the features you need:
number of surveys you can conduct
question limits per survey
respondent limits
number of question types
real-time results and reports
randomization of question options, questions per survey, and number of pages
export data in CSV/MS Excel format for analysis
randomize and sort answer choices
branch questions and use skip logic
embed images and videos
range of survey templates and themes
share the survey results through an online link
embed survey into a webpage
social media integration through Facebook and Twitter
custom branding
chart generation of a summary of the results
question library for survey creation
respondent tracking and statistics
poll creation to garner quick answers from your respondents
optimized for web and mobile
There are many free survey software tools, such as SurveyMonkey, Survey Planet, FluidSurveys, and QuestionPro. Before beginning a research project, make sure that you have a clear objective for your survey and review the many survey software options that are available.
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Insightrix recently carried out a series of studies focusing on beer consumption and trends in Saskatchewan, as well as perceptions of various brands. The study included two phases: vox pops with Saskatoon residents and an online survey through our monthly omnibus (OnTopic). The vox pops and survey asked residents about their purchasing and consumption habits, their favoritebrand of beer, and their opinion of the most “Saskatchewan” beer. The video below combines the vox pop and online survey results. ...
Like the last two years, Insightrix celebrated the 2013 holiday season by participating in the 12 Days of Christmas. We shared treats, made donations, and volunteered to help brighten the season for others.
Donuts for the Neighbours: We delivered donuts to our neighbours at HyPower, Windsor Plywood, and Northern Strands.
Cookies for the Saskatoon Police Service: We brought cookies to the Saskatoon Police Service as thanks for their service throughout the year.
Donuts for Ronald McDonald House: We delivered donuts to Ronald McDonald House for the families who were staying there. Ronald McDonald House provides accommodation for families of sick children who travel to Saskatoon for medical treatment and is currently being renovated.
Pay it Forward: We went to Tim Hortons and bought coffee for the next 20 customers.
Treats for our Mail Carrier: We gave our Canada Post mail carrier a box of chocolates as a Christmas thank you.
Flowers for Autism Services of Saskatoon: We delivered flowers to Autism Services of Saskatoon in appreciation of their contributions.
Donations for the Children’s Crisis Nursery: We collected toys and monetary donations and delivered three boxes of toys to the Crisis Nursery. The Nursery gave us a lovely certificate of thanks.
Donations for the Lighthouse Supported Living: Throughout December, we collected donations of gently used clothing, shoes, and household items and delivered them to the Lighthouse.
Serve lunch at the Saskatoon Friendship Inn: Six of our staff went to the Saskatoon Friendship Inn and served lunch to over 350 people. It was a great opportunity to assist an organization that helps so many others throughout the year.
Donations for the SPCA: We gathered donations of cat food, dog food, cat litter, liquid soap, and dog toys and delivered them to the Saskatoon SPCA.
Donations for the Saskatoon Food Bank: We collected food donations for the Saskatoon Food Bank and delivered three boxes of food to help the Food Bank stock its pantry.
Donations to Operation Smile: We collected monetary donations from staff members, which were matched by Insightrix, to donate to Operation Smile, a children’s charity for cleft lip and cleft palate treatment. The donations will be used to help bring a smile to a child.
We really valued the opportunity to make these contributions, and we wish everyone a happy holiday and all the best for the 2014!
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