13 Feb 6 Creative Ways to Present Your Market Research Data
With the large amounts of data that market researchers deal with, finding ways to present data in a creative, interesting way can be a challenge. Here’s a list of the six best ways to present your research data.
#1: Interactive Dashboards
Interactive dashboards let you communicate important information to your audience. A dashboard is a visual display of the most significant information from a project. The information appears on a single screen, offering a quick and simple way to monitor and evaluate a study’s progress. Dashboards are a highly effective way to present data to executives who don’t have a lot of time and need to be able to check data at any point in a project.
Infographics illustrate data and combine text, images, and design to tell the story of a study. They are becoming increasingly popular and since infographics present data in an engaging and easy-to-understand manner, they are frequently shared on social media, boosting the viral capabilities of your information. Infographics can drive increased traffic to your website and highlight key elements of your data.
Prezi is a new way to present information that engages audiences, visually demonstrates how ideas relate to one another, and allows collaboration in virtual space. Prezi is cloud-based, so you can present from your browser, desktop, or iPad and you will always have the most recent version available. Prezi offers visually engaging features such as zooming in and out of images and barrel rolls. Prezi is engaging and memorable, helping you make great presentations.
#4. Videos/Vox Pops
Videos let you put a face to the research, making study results more relatable and memorable. Vox pops are another effective way to bring research to life: vox pops (or streeters) are interviews with members of the public where people speak on camera and tell the viewer what they think and how they feel about a particular subject. Videos and vox pops can supplement both qualitative and quantitative research and is compelling way to involve the viewer in the research.
#5. Motion Graphics
Motion graphics are graphics that use video footage or animation technology to create the appearance of movement. They are often combined with audio and used in multimedia projects. Motion graphics are a captivating way to present your data and they help create a story for your data. The graphics help people understand concepts more clearly and make your project more appealing.
#6. Web & Mobile Apps
The increase in the number of smartphone users has led to the development of new ways of presenting data. In the increasingly fast-moving world, people need to be able to check reports and research data at any time, and apps are the perfect solution. Web apps let users check research data on their mobile devices, and the interactive nature of the apps lets the user control the research data they want to access and present. Apps are intuitive, easy to use, and an engaging way to view data and results.
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