saskatchewan viral video insightrix

Free Whitepaper: A Brief History of Viral Videos

Ten years ago, the world was introduced to YouTube. Ever since, the media has been ripe with stories of viral videos. The videos are often seen as an overnight success, where uploaders will post something that they found funny, interesting, or absurd to show their friends.


At Insightrix Research, we set out to make a fun video that showed a little about who we are. Before we knew it, our “SaskatcheWHAT?!” slang-based video had a quarter of a million views and was featured in news outlets across the country including Huffington Post, CBC News and Global TV.

The following white paper will highlight what makes a viral video, as well as the data, and feedback that we received from our video, which was entitled, SaskatcheWHAT?!