Multi-channel ad campaigns have their own challenges It doesn’t take a genius to know today’s customer is always connected and that audiences consistently have their finger on the social pulse through social media and the internet. And, let’s face it, getting honest feedback about your company, your product or your advertising can be especially difficult. This is the reality most advertisers are working in today, especially those working in multi-channel campaigns. With the desire to get messages out to...

Market research is a powerful tool for advocacy In an internet age, not-for-profit organizations should understand how important it is to adopt market research as advocacy to help inform their public interest initiatives. Because not-for-profits are vital to the local communities they serve, it is their shared responsibility to encourage policy and law makers to do what is right for the public. By using advocacy market research, not-for-profits can adopt a robust tool to put their cases...

Saskatchewan residents are concerned about the Canada/U.S. trade dispute. FOR IMMEDIATE RELEASE: JULY 20, 2018   In a new independent poll conducted by Insightrix Research Inc., Saskatchewan residents were asked if they are concerned about the U.S./Canada Trade Dispute and how much confidence they have in different leaders to do the right thing regarding world affairs.   Trade Dispute Perceptions Saskatchewan residents were asked which of the following statements reflect how they feel about the Canada-U.S. trade dispute. They could...

Episode 5 – Careers in Market Research concerns just that – the stories straight from market research. In this episode, we sit down with a panel of young research professionals who are a part of the Insightrix team to listen to their perspectives and points of view on what it’s like to be a young research professional working in the field of market research. These young research professionals offer up some of their unique experiences and perspectives...

Gauge citizen engagement - check in with the people who matter most Imagine you are a manager within a municipal department and/or provincial ministry. Now, imagine you are asked if citizens are aware of and satisfied with your department’s services, or perhaps if they have seen and can recall your department’s ad campaign.   Yikes!  How are you going to do this? How can you measure your success and get data to help in planning your next...

You could be doing research for your small business Getting the chance to ask research questions for your business is often thought to be beyond the ability of most small and medium-sized businesses (SMB). Market research, while desperately needed for SMB, can be considered a lower priority when determining what an SMB should or should not spend money. With the constant need to probe, learn and collect intelligence for businesses – in an economy where everyone is trying...

  Trended data specific to Saskatchewan Since 2016, Insightrix has been tracking the use of social media by Saskatchewan residents and their social lives online to understand how they engage with one another and with brands and businesses, and to find out their preferences and the ways they use the platforms themselves. When the Saskatchewan Social Media Report (2016) was published – it was presented at workshops and conferences across Western Canada, and more than 200 marketers, business consultants,...

Corrin will be presenting a recent study by Insightrix that profiled the non-profit sector in Saskatchewan on behalf of the Saskatchewan Nonprofit Partnership – the first ever of its kind.   The study that will be discussed provided a richly detailed profile of the non-profit sector, identified top challenges in the sector and examined finance and grant application efforts while providing an idea of the differences (and similarities) of the research requirements that exist in both the...

Seven in ten social media users in Saskatchewan have witnessed racial/ethnic bigotry on social media. In a new independent poll conducted by Insightrix Research Inc., Saskatchewan residents were asked how social media has impacted their lives. Sixty percent (60%) of Saskatchewan social media users indicated it had both a positive and negative impact on their lives. Another 14% felt it didn’t change their lives, 11% indicated it had positively impacted their lives, 6% indicated it had negatively...

Customer experience programs are not a new concept It has been pretty much established that in any line of business, while your product or service may be what gets them in the door, what keeps your customers coming back again and again is the experience.  The customer experience landscape has shifted the way all B2C organizations manage their brand. This can include impeccable front-line customer service, ease of navigating your facilities (or digital assets), the user design...