What’s the difference? How your company is being mentioned in the media can have a big impact on the business it does. But what is the best media monitoring service for you? Free? Paid? Subscription? In-house? Let’s work through it! Let’s face it. Today, brand reputation is everything. These days, we are...

Two thirds of Saskatchewan residents support the provincial government taking legal action against the federal government in regard to the Carbon Tax. For Immediate Release: March 28, 2019 In a new independent poll conducted by Insightrix Research, Inc., residents were asked whether they support or oppose the Saskatchewan government in taking...

Over the past year, we've introduced new business programs, launched eCommerce accessible reports and worked for our ISO 27001 certification. We've also made several upgrades to our physical space and got up to all kinds of initiatives and events that made the year really fly by. We figured we would share...

Insightrix works with non-profits like the Saskatoon SPCA Insightrix works with non-profits in much the same way it does with for-profit businesses. That’s because non-profits have the same need for market research that any other business or organization has. These needs include brand studies, donor experience surveys, awareness surveys or any number...

Insightrix sponsors pet adoptions at the Battlefords Humane Society   We’re over the moon that it’s time again to bring home the Insightrix 10! Every year, we like to sponsor the adoptions of 10 of the hardest luck cases at one of Saskatchewan’s animal shelters. We arrange to cover all fees associated...

6 Saskatchewan Social Media Statistics Marketers Should Know As part of our commitment to share knowledge with the industry, Insightrix Research conducted the Saskatchewan Media Usage Study with residents about their digital diet - including social media habits, consumer behaviours and device ownership. The research was conducted with more than 1,500 Saskatchewan...

For Immediate Release: December 7, 2018 In an independent poll conducted by Insightrix Research Inc., more than 2,400 Saskatchewan residents were asked over a period of three months (September, October, November 2018) about their plans to shop in the upcoming holiday season. Procrastination changes our perceptions! Our perceptions of when to do holiday...