Three of the Biggest Market Research Trends Since 2010
The world of market research has changed, meaning the role of a research supplier has been forced to change.
With the evolution of technology, pressure building on clients to solve critical business problems and the need for more agile research solutions, the role...
What's the difference?
The terms data visualization and data representation can be easy to confuse.
They sound pretty similar, and at first glance, one may find it's tricky to keep the two straight. And since data is ubiquitous these days, we are seeing more examples of both almost everywhere from our watches...
Infographics are a memorable, engaging and flexible way to communicate research data
These days, data is everywhere.
We get it from our televisions, our computers, our phones, our smartwatches and fitness bands – data is ubiquitous.
All that data has one thing in common – it must be communicated in a way...
You already know how practical and effective an omnibus survey is, but did you know you could maximize the research experience to get the best results? The benefit of an omnibus is to turn research around quickly and efficiently...
Using qualitative approaches is nothing new in research. It is often applied to help strengthen quantitative approaches to give answers to questions that cannot always be obtained by measurements alone.
Qualitative research – as a broad approach – often employs in-person focus groups, in-person interviews or online survey open-end text boxes...
Insightrix Holiday Spending 2019 has arrived!
What is the Saskatchewan holiday shopping scene looking like for 2019?
Did you know that this year, 93% of Saskatchewan residents plan to buy holiday gifts? And what’s more, 78% of those holiday shoppers expect to make at least some of their purchases online.
The holiday shopping...
Adding video responses to your research project can build on your insights story
One of the qualitative tools our clients have recently requested more of lately has been the adoption of online video research (video surveys) to tap into consumer behaviours.
Video surveys are a powerful tool to evoke customer feedback in...
The spookiest time of the year is back in Saskatchewan!
Halloween in Saskatchewan 2019 is almost here, and we wanted to know how the folks in the province would be celebrating this hair-raising holiday.
So, we ran an independent OnTopic® survey with 803 people from all over Saskatchewan with our online panel,...
Media monitoring services have always been an integral way of providing the most important news about brands and their competitors.
Though, since the newspaper clipping services of the last century, things have gotten a whole lot more sophisticated. Today’s media monitoring services scour internet blogs and reviews, social media platforms...
Insightrix has chosen to prove its commitment to privacy by pursuing and achieving ISO/IEC 27001:2013 certification.
The discourse around information security has changed and will continue to change how business is done. The future is in increased regulation and ever-improving standards management.
Insightrix understands the importance of this business reality – that...