04 Sep Why Brands Need Media Monitoring Services
Media monitoring services have always been an integral way of providing the most important news about brands and their competitors. Though, since the newspaper clipping services of the last century, things have gotten a whole lot more sophisticated. Today’s media monitoring services scour internet blogs and reviews, social media platforms...
18 Jul We are proud to announce Insightrix® has been awarded the ISO/IEC 27001:2013 certification from BSI Group
Insightrix has chosen to prove its commitment to privacy by pursuing and achieving ISO/IEC 27001:2013 certification. The discourse around information security has changed and will continue to change how business is done. The future is in increased regulation and ever-improving standards management. Insightrix understands the importance of this business reality – that...
06 Jun Media Monitoring Services: In-house or Subscription?
What’s the difference? How your company is being mentioned in the media can have a big impact on the business it does. But what is the best media monitoring service for you? Free? Paid? Subscription? In-house? Let’s work through it! Let’s face it. Today, brand reputation is everything. These days, we are...
17 May Creative Ways to Relay Market Research Data to General Audiences
You’ve got the data insight – now how do you present it? Market research is often regarded as a valuable tool packed with useful insights that businesses and organizations can use to maximize their potential. But what happens when you have deep, rich insights with no idea how to paint a...
28 Mar Public Support of Saskatchewan Government Legal Action Regarding Carbon Tax
Two thirds of Saskatchewan residents support the provincial government taking legal action against the federal government in regard to the Carbon Tax. For Immediate Release: March 28, 2019 In a new independent poll conducted by Insightrix Research, Inc., residents were asked whether they support or oppose the Saskatchewan government in taking...
25 Mar The Newest Episode of The Insightrix Podcast Is Live
Stories of Market Research: The Insightrix Podcast is back with a brand-new episode of a brand-new season. Season 2 of Stories of Market Research opens with Episode 9 – Market Research, Digital Marketing & Small Business, in which we are joined by social impact entrepreneur, author and communications consultant,...
23 Jan 2018 Year in Review
Over the past year, we've introduced new business programs, launched eCommerce accessible reports and worked for our ISO 27001 certification. We've also made several upgrades to our physical space and got up to all kinds of initiatives and events that made the year really fly by. We figured we would share...
19 Dec Insightrix – Pawsitively Making Changes
Insightrix works with non-profits like the Saskatoon SPCA Insightrix works with non-profits in much the same way it does with for-profit businesses. That’s because non-profits have the same need for market research that any other business or organization has. These needs include brand studies, donor experience surveys, awareness surveys or any number...