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Saskatchewan Voters Divided in Upcoming Federal Election

A new independent Insightrix Research online poll finds Saskatchewan voters are presently split at the early stages of the Federal Election campaign.

Presently, 39% of decided Saskatchewan voters state they would cast their ballot for the Conservative Party of Canada, while a similar proportion (35%) would vote for Canada’s NDP, if the federal election were held today. Another 21% would vote for the Liberal Party of Canada and 5% for the Green Party of Canada.

Demographically, males are more likely to say they would vote Conservative (43% vs. 34% among females) and likelihood of voting Conservative rises with age (31% among 18-34 year olds, 40% among 35-54 year olds and 44% among those aged 55 years or more). Regionally, Regina voters are more likely to vote Liberal when compared to other regions of the province (35% vs. 23% in Saskatoon and 15% in the remainder of the province).

Fully 93% of Saskatchewan residents say they intend to vote in the upcoming Federal Election on October 19th, 2015. Only 10% of those who intend to vote are currently unsure of the party for which they will vote.

Research Details

A total of 801 randomly selected SaskWatch Research™ panel members participated in the online research study from August 11th to 13th, 2015. Quotas were set by age, gender, and region to match the general population of the province. Since the research is conducted online, it is considered to be a non- probability proportion sample and therefore, margins of error are not applicable.

About SaskWatch Research™

Insightrix began developing its SaskWatch Research™ online market research panel in October 2007, using high-quality techniques including telephone recruitment and referrals from existing panel members. Presently, there are over 15,000 active panel members representing all regions of the province and distributions of the general population. The panel membership closely matches the 2011 Census based on age, gender, household composition, household income, and education. For more information, please visit http://saskwatch.ca.

About Insightrix

Founded in 2001, Insightrix Research Inc. is a full-service market research firm that helps clients develop, administer, and manage data collection and information strategies. From its office in Saskatoon, Insightrix offers a comprehensive range of research services.

For more information, please contact
Lang McGilp, Senior Research Executive
Insightrix Research Inc.
Telephone: 306-657-5640 ext. 229
Cell: 306-290-9599
Email: lang.mcgilp@insightrix.com