Market research helps decision makers shift from intuitive information gathering to systematic and objective investigating. Some decisions, where there is a low cost for error, can be made quickly and based on instinct or other informal methods (such as feedback from salespeople or industry experts). Other decisions, where the cost of error is greater, require market research. Typical market research studies that are frequently conducted include the following: market segmentation studies advertising research and tracking customer satisfaction or experience...

For some people, the term “research” conjures up images of scientists in laboratories studying furry little animals and conducting chemistry experiments. The term “marketing research” is often associated with telephone surveys or people standing at the exits of the local mall to “just ask you a few questions.” These latter examples of marketing research are only a small fraction of what market research comprises. In essence, marketing research yields relevant, accurate, and timely information about customers,...

Insightrix Research Inc.’s ’Rider Tracker, an ongoing online poll of fans regarding the Roughriders’ overall play and their Grey Cup potential, has been updated. Fans will now be asked new questions each week based on the most recent game. The questions for the latest Tracker include the Roughrider player of the week, play of the game, Kory Sheets’ rushing record potential, what went wrong in the ’Riders first loss of the season, and questions regarding...

A new independent online poll conducted by Insightrix Research suggests more than six in ten Saskatchewan residents claim to see at least one person operating a vehicle and talking or texting on a cell phone every day. Reported incidence of seeing the activity More than one third of Saskatchewan residents polled report that they see other drivers using a cell phones or smartphones several times per day (36%). Another 27% say they observe such behaviour at least...

A new independent online poll conducted by Insightrix Research suggests that there is support by more than one half of Saskatchewan residents for abolishing the Canadian Senate. Specifically, 58% of all respondents stated that they would support the decision to abolish the Canadian Senate (40% strongly support and 18% somewhat support), while 18% would oppose (10% somewhat oppose, 8% strongly oppose). Equal proportions are either unsure or have no opinion the matter (12% each) Males are more...

A new independent online poll conducted by Insightrix Research Inc. suggests that a majority of Saskatchewan residents are in favour of Hockey Canada’s recent decision to remove body checking in peewee and lower levels of hockey. Specifically, 63% of Saskatchewan residents either strongly support (44%) or somewhat support (19%) the removal of body-checking in peewee-level hockey and lower levels. However, nearly one quarter (23%) of Saskatchewan residents oppose the decision, either somewhat (12%) or strongly (11%)....

A recent study of salaries for Calgary-based SAIT Polytechnic 2011 graduates conducted by Insightrix Research, Inc. for example, showed a median salary of $48,000 for full-time-training-related employment. Eighty-four per cent had found training-related employment, and a vast majority of those had stayed in Alberta. The apprenticeship model in particular can pretty much pay for itself from the outset, Mr. Thorson contends. “Typically these programs take four or five years to complete because they require a combination...

On October 18th, Insightrix Research released an independent online poll asking voters in Regina and Saskatoon to indicate who they plan to support in the civic elections held last night. In both cities, the Insightrix polls predicted actual voter support with tremendous accuracy. In the case of Saskatoon, when excluding those who were undecided or preferred not to say, 54% of online respondents planned to vote for Don Atchison, 44% for Tom Wolf and 2% for...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column width="1/2"][vc_single_image image="20007" img_size="full" alignment="center" qode_css_animation=""][/vc_column][vc_column width="1/2"][vc_single_image image="20008" img_size="full" alignment="center" qode_css_animation=""][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text]A new independent online poll conducted by Insightrix Research suggests that Michael Fougere has a commanding lead over his eight competitors vying for mayor, heading into the polls next week. Presently, of those who plan to vote in the upcoming civic election on October 24th, 2012, 30% intend to cast their...

A new independent online poll conducted by Insightrix Research suggests that 38% of those who plan to vote in the upcoming civic election on October 24th, 2012 say they will cast their ballot in favour of Don Atchison while 32% plan to vote for Tom Wolf. Only 1% report intentions of voting for Clay Mazurkewich, 2% intend to spoil their ballot and an additional 6% said they would prefer not to say who they plan...