I was asked to write the first post, and of course had no idea where to begin. Should I talk about trends in market research? New initiatives in our company? New research techniques we are presently using or investigating? In the end, I decided to talk about what makes our company special. Oh sure, you can read our corporate information throughout our website and get a sense of why we are unique, but in this...

Some of you may recall participating in a survey a couple of weeks back regarding the public-private-partnership sewage treatment plant in Regina. This was an independent study Insightrix conducted on its own: no client paid for this research. The results from the study showed that 55% of you were in favour of the Public-Private-Partnership (P3) approach and 45% of you were in favour of the traditional Design, Bid and Build (DBB) approach. This lines up very...

In a focus group, a moderator interviews several people at the same time. A typical focus group comprises six to 12 people (participants), but smaller groups can also be held. The reason that focus groups are held is to create and observe group dynamics. Group discussions stimulate dynamic conversations, which lead to discovery, exploration, direction, and insights regarding specific topics. Focus group sessions typically last between one and two hours: the length of a group will...

A new independent online poll conducted by Insightrix Research suggests that residents are divided on whether or not the new Regina Sewage Treatment plant should follow a traditional Design, Bid and Build (DBB) approach or a Public-Private-Partnership (P3) approach. Awareness of and Following the Debate Awareness of the debate regarding the development of a new sewage treatment plant is widespread. Nearly all Regina residents surveyed (96%) report they are aware of the debate taking place regarding whether...

Market research helps decision makers shift from intuitive information gathering to systematic and objective investigating. Some decisions, where there is a low cost for error, can be made quickly and based on instinct or other informal methods (such as feedback from salespeople or industry experts). Other decisions, where the cost of error is greater, require market research. Typical market research studies that are frequently conducted include the following: market segmentation studies advertising research and tracking customer satisfaction or experience...

For some people, the term “research” conjures up images of scientists in laboratories studying furry little animals and conducting chemistry experiments. The term “marketing research” is often associated with telephone surveys or people standing at the exits of the local mall to “just ask you a few questions.” These latter examples of marketing research are only a small fraction of what market research comprises. In essence, marketing research yields relevant, accurate, and timely information about customers,...

Insightrix Research Inc.’s ’Rider Tracker, an ongoing online poll of fans regarding the Roughriders’ overall play and their Grey Cup potential, has been updated. Fans will now be asked new questions each week based on the most recent game. The questions for the latest Tracker include the Roughrider player of the week, play of the game, Kory Sheets’ rushing record potential, what went wrong in the ’Riders first loss of the season, and questions regarding...

A new independent online poll conducted by Insightrix Research suggests more than six in ten Saskatchewan residents claim to see at least one person operating a vehicle and talking or texting on a cell phone every day. Reported incidence of seeing the activity More than one third of Saskatchewan residents polled report that they see other drivers using a cell phones or smartphones several times per day (36%). Another 27% say they observe such behaviour at least...

A new independent online poll conducted by Insightrix Research suggests that there is support by more than one half of Saskatchewan residents for abolishing the Canadian Senate. Specifically, 58% of all respondents stated that they would support the decision to abolish the Canadian Senate (40% strongly support and 18% somewhat support), while 18% would oppose (10% somewhat oppose, 8% strongly oppose). Equal proportions are either unsure or have no opinion the matter (12% each) Males are more...

A new independent online poll conducted by Insightrix Research Inc. suggests that a majority of Saskatchewan residents are in favour of Hockey Canada’s recent decision to remove body checking in peewee and lower levels of hockey. Specifically, 63% of Saskatchewan residents either strongly support (44%) or somewhat support (19%) the removal of body-checking in peewee-level hockey and lower levels. However, nearly one quarter (23%) of Saskatchewan residents oppose the decision, either somewhat (12%) or strongly (11%)....