North Battleford market research saskatchewan

The Battlefords Have Spoken: Insightrix Surveys Residents of The Battlefords

A new independent Insightrix Research poll reveals what residents think about the size of The Battlefords Union Hospital parking lot, the development of a safe path between Battleford and North Battleford, and whether the River Valley should undergo recreational development.

Too cramped?

According to the Insightrix Research survey, 81% of residents would like to see the Battlefords Union Hospital parking lot expanded to accommodate more parking. Of those surveyed, women (86%) are more interested than men (74%) in expanding the lot at the hospital.

The public and hospital staff currently share a single parking lot.  Insightrix asked residents if they would prefer to have a separate parking lot built for staff to make room for additional public parking spaces. Overall, 78% of residents were in favour of building a separate lot for staff, while 13% disagreed. The remaining 9% were not sure or had no opinion.

A safer way

Currently, there is no safe route for cyclists and pedestrians travelling between North Battleford and Battleford.  Residents were asked if a safe trail was established, would they use it.  Nearly two thirds (61%) indicate they would not use the trail, while 39% say they would. Younger respondents are more likely to say they would use the trail. Almost three quarters (74%) of those aged 18-34 indicate they would use the trail, compared to half (52%) of those aged 35-54, and 22% of those aged 55 and older saying they would use the trail.

Insightrix also asked those who say they would use the trail, how often they would use it. Overall 5% say they would use the path every day, although almost half (46%) say they would use it between one and three times per week and another 45% say they would use the path once a month or less. The remaining 4% aren’t sure how often they would utilize it.

Recreational development

Insightrix asked residents if they believe more recreational development should be done in River Valley in order to boost the economy. Almost two-thirds (65%) of residents are in favour of increasing recreational development. Younger residents are more likely to believe recreation development should be done in River Valley with 83% of residents aged 18-34 and 80% of residents aged 35-54 indicating development should be done compared to 50% of residents aged 55 and older.

Of those who support increased recreational development, 43% would like to see more hiking and cycling paths, 17% would like to see the construction of parks and playgrounds, and 15% would like to see additional sport facilities, such as basketball and tennis courts.

Research Details

A total of 352 randomly selected Battleford residents participated in the research study, which was conducted over the telephone (including both landlines and mobile phones) from May 19th to June 2nd, 2015. Quotas were set by age and gender to match the city’s population.  The results for this study are considered accurate within ± 5.18 percentage points 19 times out of 20.

About Insightrix

Founded in 2001, Insightrix Research Inc. is a full-service market research firm that helps clients develop, administer, and manage data collection and information strategies. From its office in Saskatoon, Insightrix offers a comprehensive range of research services.  Insightrix also owns and manages the largest Saskatchewan-based online research panel, SaskWatch Research™, which currently has over 15,000 Saskatchewan residents as members.

For more information, please contact

Mario Caceres, Senior Research Executive
Insightrix Research Inc.
Tel: 306.657.5640 ext. 258
Cell: 306.281.4434
Email: mario.caceres@insightrix.com
Web: www.insightrix.com

 
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