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This Halloween at Insightrix, the office had some unusual visitors, including Jack Skellington, Steve Zissou, some of the Mad Men cast members, a coven of witches, Willie from Duck Dynasty, a painter, and a few cats. The staff voted for the best costume, and everyone enjoyed some Halloween treats. Have a...
 

Lang McGilp, Senior Research Executive with Insightrix Research, spoke at the North Saskatoon Business Association Club Connect meeting on October 25th, 2013 about the accuracy of political polling. His presentation covered some of the challenges facing pollsters in Saskatchewan or Canada in general and methods of mitigating such challenges. ...
 

Quantifying the potential success of a name, product, creative material, and packaging has always been challenging. A new method called Predictive Markets has shown promising results as a way to achieve accurate insights into the future of a concept, at a fraction of the time it takes to examine through...
 

I was asked to write the first post, and of course had no idea where to begin. Should I talk about trends in market research? New initiatives in our company? New research techniques we are presently using or investigating? In the end, I decided to talk about what makes our...
 

In a focus group, a moderator interviews several people at the same time. A typical focus group comprises six to 12 people (participants), but smaller groups can also be held. The reason that focus groups are held is to create and observe group dynamics. Group discussions stimulate dynamic conversations, which lead...
 

A new independent online poll conducted by Insightrix Research suggests that residents are divided on whether or not the new Regina Sewage Treatment plant should follow a traditional Design, Bid and Build (DBB) approach or a Public-Private-Partnership (P3) approach. Awareness of and Following the Debate Awareness of the debate regarding the development...
 

Market research helps decision makers shift from intuitive information gathering to systematic and objective investigating. Some decisions, where there is a low cost for error, can be made quickly and based on instinct or other informal methods (such as feedback from salespeople or industry experts). Other decisions, where the cost...