Insightrix recently conducted interviews (vox pops) with Saskatoon residents to learn more about their views of Christmas stories and the holiday season. Insightrix also completed an online survey through OnTopic, our monthly omnibus survey, and asked questions about Christmas traditions, relatives, and holiday parties. This video combines the results of...

Fans from across the province and the country are getting ready for the 101st Grey Cup, and Insightrix is ready to cheer on the Green and White as they take on the Hamilton Tiger-Cats at Mosaic Stadium this Sunday. Many of us will be watching the game, from the stands...
 

I have spent nearly eight years in higher education and yet I was almost completely unfamiliar with the world of institutional research until I attended the 2013 conference for the Canadian Institutional Research and Planning Association (CIRPA). As a sponsor, Insightrix had a presence at the CIRPA 2013 conference and...
 

This Halloween at Insightrix, the office had some unusual visitors, including Jack Skellington, Steve Zissou, some of the Mad Men cast members, a coven of witches, Willie from Duck Dynasty, a painter, and a few cats. The staff voted for the best costume, and everyone enjoyed some Halloween treats. Have a...
 

Lang McGilp, Senior Research Executive with Insightrix Research, spoke at the North Saskatoon Business Association Club Connect meeting on October 25th, 2013 about the accuracy of political polling. His presentation covered some of the challenges facing pollsters in Saskatchewan or Canada in general and methods of mitigating such challenges. ...
 

Quantifying the potential success of a name, product, creative material, and packaging has always been challenging. A new method called Predictive Markets has shown promising results as a way to achieve accurate insights into the future of a concept, at a fraction of the time it takes to examine through...