A new telephone poll conducted by Insightrix Research in partnership with CJOB Radio and Global TV shows Judy Wasylycia-Leis currently leads the mayoralty race in Winnipeg.
Fully 38% of decided voters say they would cast their ballot for Judy Wasylycia-Leis, well ahead of Brian Bowman (24%) and Gord Steeves (20%). The...
With the ubiquity of mobile devices and smartphones, many researchers are asking how mobiles and smartphones can be successfully incorporated in a research setting. Whether your aim is to improve existing research projects or you’re looking to try completely new research methodologies, these devices can augment other research methods and...
Saskatoon, Sask. (Aug. 6, 2014) – Montreal Canadiens of the National Hockey League (NHL) have the strongest brand among professional sports teams in the country, concludes an opinion survey with Canadian sports fans released today by Insightrix Research Inc.
Toronto Maple Leafs, also of the NHL, ranked second, Saskatchewan Roughriders of...
Dashboards are a great way to present information, especially when the data needs to be shown at a high level. Digital dashboards are collections of key reports, metrics, KPIs, and other data that provide relevant context and highlight the essential elements of a research study. They are a great tool...
By Briana Brownell
Does a Yellow Checkbox Give You Better Brand Equity?
The meaning of colours in branding and marketing is a popular topic: blue means you’re trustworthy and yellow means fun, but do yellow checkboxes mean that respondents will give you better scores in brand aspects like approachability or likeability?...
#1. Understanding online community research methodologies: Community research can be quite different from ad hoc research. Research goals may range from answering only one question over a few days to pursuing many questions and topics. The key here is to understand the goals of the research in order to moderate...
To celebrate the beginning of summer, Insightrix held its annual staff and family summer barbeque last weekend at the Saskatoon Forestry Farm Park and Zoo. There was a bouncy castle, an inflatable slide, cotton candy, and, of course, more than enough food. Happy summer from everyone at Insightrix!
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by Briana Brownell
I always find conferences inspiring, and the recent MRIA conference in Saskatoon was especially motivating. It was packed with great concurrent sessions, provocative panel discussions, motivating keynote presentations, beautiful views of Saskatoon, and great times talking with the many industry leaders in attendance.
Now that I’m back in the...
Different research challenges require various research solutions and knowing when to use a specific approach can certainly be a daunting task. This overview highlights some instances in which online communities may be preferred in place of custom ad hoc research.
Combination of Quant and Qual – Online communities offer researchers a...
A new independent poll conducted by Insightrix Research shows that Saskatchewan residents are divided in their opinion on whether or not liquor stores in Saskatchewan should be privatized. Specifically, residents were asked to indicate whether they believe 1) liquor stores should NOT be privatized at all; 2) new liquor stores...