31 Mar Voter Intentions Hold Steady in the Final Week of the Campaign
PRESS RELEASE: March 31, 2016
Voter Intentions Hold Steady in the Final Week of the Campaign
A new independent Insightrix Research online poll finds voter intentions remain unchanged in the final week of the election campaign.
Among those intending to vote in Monday’s election, nearly one half say they plan to vote for the SaskParty (48%). Two in ten (22%) say they intend to vote for the NDP, 3% for the Liberals, and the Progressive Conservatives and the Green Party each garner 2% of the vote. At this point, one in ten voters (10%) say they are uncertain as to whom they intend to vote for, and another 12% prefer not to say.
Among decided voters, 60% state they plan to cast their ballot for the SaskParty, while 30% intend to vote for the provincial NDP and 5% for the Liberals. Equal proportions (3%) plan to vote Green Party or Progressive Conservative. These findings are virtually unchanged from an Insightrix poll conducted two weeks ago.
 Those who name a party they intend to vote for and those who are uncertain but name a party they are leaning towards.
No differences are noted by age or gender for the two leading parties.
While greater support for the SaskParty remains in the rural areas, voter intentions in Regina appear to have shifted slightly. While the two major parties were in a statistical tie in the Queen City as recently as two weeks ago, our latest poll suggests that the SaskParty has pulled ahead since Easter. One half (50%) of decided Regina voters plan on casting their ballot for the SaskParty, up from 44% in mid-March, with the NDP now trailing at 38%. The SaskParty maintains its lead in Saskatoon.
A total of 1,500 randomly selected SaskWatch Research® panel members participated in the online research study from March 28th to 30th, 2016. Quotas were set by age, gender, and region to match the general population of the province. Since the research is conducted online, it is considered to be a non-probability proportion sample and therefore, margins of error are not applicable. Comparisons have been made to similar polls that used the same methodology, quotas and sample source.
About SaskWatch Research®
Insightrix began developing its SaskWatch Research® online market research panel in October 2007, using high-quality techniques including telephone recruitment and referrals from existing panel members. Presently, there are over 15,000 active panel members representing all regions of the province and distributions of the general population. The panel membership closely matches the 2011 Census based on age, gender, household composition, household income, and education. For more information, please visit http://saskwatch.ca.
Founded in 2001, Insightrix Research Inc. is a full-service market research firm that helps clients develop, administer, and manage data collection and information strategies. From its office in Saskatoon, Insightrix offers a comprehensive range of research services.
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