Valentine's Day in Manitoba, Insightrix Research, OnTopic

Independent Poll: Valentine’s Day in Manitoba

PRESS RELEASE: Feb 9, 2016

Low expectations this Valentine’s Day in Manitoba mean women may get a pleasant surprise!

A new independent Insightrix Research online poll conducted with a random selection of Manitobans finds six in ten men plan to give their partner a gift this Valentine’s Day in Manitoba, while only one in three women expect to receive a gift.

Among Manitobans who are in a romantic relationship, 50% plan to give their significant other a gift this Valentine’s Day, whereas only 36% expect to receive one. Demographically, men are more likely to plan on giving a gift (62% plan to give vs. 39% among women) but expectations of receiving a gift are lower among both sexes, especially women (39% of men expect to receive a gift and only 33% of women expect to receive a gift).

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Popular gifts people are planning on giving and expecting to receive include a romantic meal, a greeting card, chocolates and/or flowers.

manitoba valentine day

However, there is the potential for both surprises and disappointments this coming long weekend. One half of women expect to receive a greeting card while only three in ten men plan to give one. While a card may be seen as a smaller gesture, more women expect to receive chocolates or flowers than men plan to give – Guys, are you taking notes yet? On the flipside, some women may be surprised when they receive a romantic meal – only four in ten expect to receive one while nearly one half of men plan to dish out for a candlelit feast.

manitoba valentine day

In general, men may have many surprises considering their expectations fall below women’s purchase intentions.

manitoba valentine day

As for the big question, one quarter (27%) of Manitobans say they expect to ‘get lucky’ this Valentine’s Day in Manitoba, while 37% say that it isn’t in the cards. A similar proportion (36%), are too bashful to say one way or the other. The odds of a passionate encounter are more favourable for young adults when compared to those over the age of 35 years.

Research Details

A total of 602 randomly selected ManitobaWatch online research panel members participated in the online research study on January 27th and 28th, 2016. Results are weighted by age, gender, and region to match the general population of Manitoba. Since the research is conducted online, it is considered to be a non-probability proportion sample and therefore, margins of error are not applicable.

About ManitobaWatch Research™

Insightrix began developing its ManitobaWatch online research panel in 2015. Presently, there are approximately 4,000 active panel members representing all regions of the province and distributions of the general population. For more information, please visit http://manitobawatch.ca

About Insightrix
Founded in 2001, Insightrix Research Inc. is a full-service market research firm that helps clients develop, administer, and manage data collection and information strategies. From its office in Saskatoon, Insightrix offers a comprehensive range of research services.

For more information, please contact

Lang McGilp, Senior Research Executive
Insightrix Research Inc.
Tel: 306.657.5640 ext. 229
Cell: 306.290.9599
Email: lang.mcgilp@insightrix.com
Web: www.insightrix.com