On October 18th, Insightrix Research released an independent online poll asking voters in Regina and Saskatoon to indicate who they plan to support in the civic elections held last night. In both cities, the Insightrix polls predicted actual voter support with tremendous accuracy.
In the case of Saskatoon, when excluding those who were undecided or preferred not to say, 54% of online respondents planned to vote for Don Atchison, 44% for Tom Wolf and 2% for Clay Mazurkewich. Actual polling figures last night were very close to this statistic, as noted below:
In Regina, a similar story unfolded. Among decided voters, Insightrix predicted that 43% would vote for Michael Fougere, while popular vote came in at 42% last night. The most notable variance was in the case of Marian Donnelly, who received 32% of votes last night, versus 25% predicted in the poll. The poll anticipated slightly higher-than-actual support for Meka Okochi and Chad Novak.
A total of 813 randomly selected SaskWatch Research™ panel members from Saskatoon and 772 panel members from Regina participated in the online research study between the dates of October 9th and 12th, 2012 and October 15th and 18th, 2012, respectively. Quotas were set by age and gender to match the general population of the city. As the research is conducted online, it is considered to be a non-probability proportion sample and therefore, margins of error are not applicable.
About SaskWatch Research™
Insightrix started developing the SaskWatch Research™ online market research panel in October 2007, using high-quality techniques including telephone recruitment and referrals from existing panel members. Presently, there are over 10,000 active panel members representing all regions of the province, and distributions of the general population. The panel membership closely matches the 2011 Census based on age, gender, household composition, household income and education. For more information, please visit: http://saskwatch.ca.
Founded in 2001, Insightrix Research Inc. is a full service market research firm that helps clients develop, administer, and manage data collection and information strategies. From its office in Saskatoon, Insightrix offers a comprehensive range of research services.
For further information contact:
Lang McGilp, Senior Research Executive
Insightrix Research Inc.
Tel: 306.657.5640 Ext. 229