Beer: Consumption, Trends, and Brands

Insightrix recently carried out a series of studies focusing on beer consumption and trends in Saskatchewan, as well as perceptions of various brands. The study included two phases: vox pops with Saskatoon residents and an online survey through our monthly omnibus (OnTopic). The vox pops and survey asked residents about their purchasing and consumption habits, their favoritebrand of beer, and their opinion of the most “Saskatchewan” beer. The video below combines the vox pop and online survey results.