Valentine’s Day Survey: Poll With Saskatchewan Residents

According to a new independent poll conducted by Insightrix Research Inc., chances of having sex on Valentine’s Day are “lookin’ pretty good” for 32% of Saskatchewan residents who are currently in a romantic relationship. An additional 27.8% do not want to jump the gun and say that “the jury’s still out.”

However, your chances could improve if you know how to play your cards – credit cards, that is. Among those planning to spend money on Valentine’s Day, the bill is expected to be an average of $80, with approximately one third (36%) planning to spend between $21 to $50 and another one third (35%) willing to spend more than $75.

In regards to gifts, Saskatchewan residents mostly turn to traditional ideas such as cards (35.5%), dining out (34%), candy/chocolates (26%), or flowers (19%). On the other hand, some are waiting until the last minute to decide (14%), while others will take their chances and not give any gifts at all (11%).

When it comes to sex on Valentine’s Day, men (36.1%) are feeling luckier than women (27.4%). However, their chances of picking up the bill are also higher, as 44.6% of respondents expect men to pay for the night while only 0.5% think that women should pay. Given the high expectations for men to pick up the bill, it’s no surprise that they are twice as likely as women to forget Valentine’s Day (25.6% versus 12.6%).

Overall, 71.7% of Saskatchewan residents 18 years of age or older are in a romantic relationship and of these, 70.5% plan to celebrate Valentine’s Day.

Whether you are part of the 29.6% who love Valentine’s Day or among the 65% who think it is just “okay,” we wish you a happy Valentine’s Day, and yes, good luck!

Research Details
A total of 803 randomly selected SaskWatch Research™ panel members participated in the online research study from February 11th to 13th, 2014. Quotas were set by age, gender and region to match the general population of the province. As the research is conducted online, it is considered to be a non-probability proportion sample and therefore, margins of error are not applicable.

About SaskWatch Research™
Insightrix began developing its SaskWatch Research™ online market research panel in October 2007, using high-quality techniques including telephone recruitment and referrals from existing panel members. Presently, there are over 15,000 active panel members representing all regions of the province and distributions of the general population. The panel membership closely matches the 2011 Census based on age, gender, household composition, household income, and education. For more information, please visit SaskWatch Research Panel  

About Insightrix
Founded in 2001, Insightrix Research Inc. is a full-service market research firm that helps clients develop, administer, and manage data collection and information strategies. From its office in Saskatoon, Insightrix offers a comprehensive range of research services.

For more information, please contact
Mario Caceres, Senior Research Executive
Insightrix Research Inc.
Tel: 306.657.5640 ext. 258
Cell: 306.281.4434
Email: mario.caceres@insightrix.com
Web: www.insightrix.com