A new independent Insightrix Research online poll finds voter intentions remain relatively consistent. Presently 58% of decided Saskatchewan voters state they would cast their ballot for the SaskParty, while 31% would vote for the provincial NDP if a provincial election were held today. Another 6% would vote for the provincial Liberals and 3% for the Green Party. The remaining 2% report they would vote for another party. Voter intentions have remained generally consistent with previous Insightrix polls. Leadership Approval Ratings In line with voting intentions, public approval ratings for Premier Brad Wall continue to remain strong. Presently, 33% of Saskatchewan residents strongly approve of his performance while another 30% somewhat approve, for a total approval rating of 63%. This is down slightly from one year ago (66%). Approval ratings for Cam Broten, leader of the Saskatchewan NDP, have risen slightly. Currently, 42% of Saskatchewan residents strongly or somewhat approve of his performance, up from 38% one year ago. Research Details A total of 807 randomly selected SaskWatch Research™ panel members participated in the online research study from April 7th to 9th, 2015. Quotas were set by age, gender, and region to match the general population of the province. Since the research is conducted online, it is considered to be a non-probability proportion sample and therefore, margins of error are not applicable. About SaskWatch Research™ Insightrix began developing its SaskWatch Research™ online market research panel in October 2007, using high-quality techniques including telephone recruitment and referrals from existing panel members. Presently, there are over 15,000 active panel members representing all regions of the province and distributions of the general population. The panel membership closely matches the 2011 Census based on age, gender, household composition, household income, and education. For more information, please visit http://saskwatch.ca. About Insightrix Founded in 2001, Insightrix Research Inc. is a full-service market research firm that helps clients develop, administer, and manage data collection and information strategies. From its office in Saskatoon, Insightrix offers a comprehensive range of research services. For more information, please contact Lang McGilp, Senior Research Executive Insightrix Research Inc. Tel: 306.657.5640 ext. 229 Cell: 306.290.9599 Email: lang.mcgilp@insightrix.com Web: www.insightrix.com...

A new independent Insightrix Research poll reveals that Yorkton residents enjoy a high quality of life, however the biggest issue the City faces is related to the city’s infrastructure (roads, parks, etc.). Biggest Issue facing the City of Yorkton An overwhelming majority of respondents (42%) believe that infrastructure (e.g. roads, parks, etc.) is the biggest issue facing the City of Yorkton.  The remaining responses vary significantly with the next most common responses being healthcare (5%), the economy (3%), and housing (3%). Satisfaction with the Performance of Yorkton City Council Overall, 77% of respondents are satisfied with the performance of Yorkton City Council (58% somewhat satisfied and 19% very satisfied).  Another 16% are dissatisfied and 7% are unsure. Rebuilding the Downtown Core A slim majority of respondents (51%) believe enough is being done to rebuild the downtown core.  Another 36% believe that not enough is being done and 13% are unsure. Quality of life Respondents were asked to rate the overall quality of life in Yorkton on a scale of 1-10, where 1 is very poor and 10 is very good. Three quarters of respondents (75%) rate the quality of life in Yorkton at least a 7 out of 10.  Only 7% of respondents indicate the overall quality of life in Yorkton is poor by giving a rating of 1 to 4. When asked how the quality of life in the City of Yorkton changed over the past 3 years, 30% of residents say it has improved, while 56% say it has stayed the same. Another 14% say the quality of life has worsened over the last 3 years. When asked what actions the City of Yorkton could take to continue to improve the quality of life for its residents, the top three most popular responses are building community centres and recreational facilities (13%), improvements to infrastructure (12%), and by encouraging business/shopping development (11%). Research Details A total of 350 randomly selected Yorkton residents participated in the research study, which was conducted over the telephone from March 16th to March 30th, 2015. Quotas were set by age and gender to match the city’s population.  The results for this study are accurate within ± 5.19 percentage points 19 times out of 20. About Insightrix Founded in 2001, Insightrix Research Inc. is a full-service market research firm that helps clients develop, administer, and manage data collection and information strategies. From its office in Saskatoon, Insightrix offers a comprehensive range of research services.  Insightrix also owns and manages the largest Saskatchewan-based online research panel, SaskWatch Research™, which currently has over 15,000 Saskatchewan residents as members. For more information, please contact Mario Caceres, Senior Research Executive Insightrix Research Inc. Tel: 306.657.5640 ext. 258 Cell: 306.281.4434 Email: mario.caceres@insightrix.com Web: www.insightrix.com...

A new independent Insightrix Research poll asked Saskatchewan residents about what they think it means to be from Saskatchewan. Questions asked range from topics about slang to what they liked best about the province. Personality Traits of Saskatchewan Residents The survey asked respondents what personality traits describe the people of Saskatchewan. Overall, 83% of responses are positive, with the most popular traits being caring, friendly, and kind. Only 9% of responses are negative, with the most common words used being hicks, rednecks, or unsophisticated. The remaining responses are neutral and included words like conservative and traditional. Enjoyable elements about Living in Saskatchewan When asked about what people like most about living in Saskatchewan, 28% of respondents mentioned friendly people and a community feel to the province. Other popular responses include environmental reasons and clean air (24%), open spaces and flat lands (19%), small towns/small population (14%), a quiet, peaceful and relaxed lifestyle (11%), and being with friends and close family (9%). Dislikes about Living in Saskatchewan Unsurprisingly, the number one thing that people dislike about living in Saskatchewan is the cold winters and the weather, with almost half of all respondents (49%) mentioning this aspect. The next most commonly mentioned responses include narrow minded people (16%) and infrastructure issues (12%). Slang Insightrix asked respondents to identify whether or not they were familiar with different Saskatchewan slang words.  The most recognizable words by respondents are bunnyhug (96%), brewski (87%), gotch (86%), Vi-Co (77%), matrimonial cake (76%), gibbled (73%), and ‘2-4’ (71%). Frajolaki is the least recognizable word with only 33% saying they are familiar with it. Interestingly, the phrase ‘2-4’ is a more familiar term among males, while matrimonial cake and gibbled are terms that are more familiar among females.  Given that the Vi-co brand was retired in the mid 1990’s, it isn’t surprising that this variety of chocolate milk is more recognizable among Saskatchewan residents who are 35 years and older. Use of Slang Sure, the slang is certainly recognizable, but how often is it really used? We asked respondents how often they use these slang words in everyday speech. Once again, the most commonly used word is bunnyhug. A vast majority of Saskatchewanians (85%) use the word at least sometimes, with 33% indicating they always use this word to describe this article of clothing. The second most commonly used slang word is gibbled, which has 52% of respondents indicating they use it at least sometimes in their conversations. Other slang words used at least sometimes in their conversations include ‘2-4’ (41%), Matrimonial Cake (41%), Brewski (44%), and Vi-Co (33%). Frajolaki is once again the least commonly used term, with 13% of respondents indicating they use this term at least sometimes. Research Details A total of 804 randomly selected SaskWatch Research™ panel members participated in the online research study from March 9th to 13th, 2015. Quotas were set by age, gender and region to match the general population of the province. As the research is conducted online, it is considered to be a non-probability proportion sample and therefore, margins of error are not applicable. About Insightrix Founded in 2001, Insightrix Research Inc. is a full-service market research firm that helps clients develop, administer, and manage data collection and information strategies. From its office in Saskatoon, Insightrix offers a comprehensive range of research services.  Insightrix also owns and manages the largest Saskatchewan-based online research panel, SaskWatch Research™, which currently has over 15,000 Saskatchewan residents as members. For more information, please contact Lang McGilp, Senior Research Executive Insightrix Research Inc. Tel: 306.657.5640 ext. 229 Cell: 306.281.4434 Email: lang.mcgilp@insightrix.com Web: www.insightrix.com...

A new independent Insightrix Research poll reveals support on issues such as the building of a new hospital, and the fairness of municipal taxes within Weyburn.  Results are a bit more mixed regarding the lowering of speed limits around school zones and whether or not Weyburn is undergoing too much development for its current and future needs. New Hospital? A new independent poll conducted by Insightrix Research shows that the majority of Weyburn residents would like to see a new hospital built. Overall, 82% of residents support the addition of a second hospital. Another 14% don’t want to see a new hospital erected in Weyburn, and 4% aren’t sure. Those who disagree cite reasons such as, if a new hospital was built they would still be referred to larger centres for many procedures (34%), the old building just needs to be fixed (25%), and the current hospital just needs more staff (23%), while the remainder didn’t know or didn’t have a comment. Females and those aged 18-34 are more likely to want a new hospital built than males and those aged 35 and over. When asked about the potential location of a new hospital, 73% of respondents said it should be located close to the current hospital. Municipal Taxes Insightrix asked Weyburn residents if they thought municipal taxes were at a fair level. Respondents generally agreed that they paid a fair amount of tax (68%), while only 13% believe that they pay an unfair amount of tax. The remaining 19% didn't know or weren't sure. School zone speed limits Insightrix asked the survey respondents if they believe Weyburn should impose lower speed limits around school areas. Respondents were split, with 51% agreeing that they should be lowered, and 46% disagreeing. Respondents who were in the 18-34 and 35-54 demographics were more likely to disagree with lowering the speed limit than those who were in the 55+ demographic. Too much development? Insightrix asked respondents if they thought Weyburn was undergoing too much development for the city’s current and future needs. Once again results were split, with 52% agreeing that it was undergoing too much development and 43% disagreeing. Residents in the 18-34 and 35-54 demographics are more likely to disagree that the city is undergoing too much development than those who are 55+ Research Details A total of 320 randomly selected Weyburn residents participated in the research study, which was conducted over the telephone from February 18th to March 3rd, 2015. Quotas were set by age and gender to match the city’s population.  The results for this study are accurate within ± 5.39 percentage points 19 times out of 20. About Insightrix Founded in 2001, Insightrix Research Inc. is a full-service market research firm that helps clients develop, administer, and manage data collection and information strategies. From its office in Saskatoon, Insightrix offers a comprehensive range of research services.  Insightrix also owns and manages the largest Saskatchewan-based online research panel, SaskWatch Research™, which currently has over 15,000 Saskatchewan residents as members. For more information, please contact Mario Caceres, Senior Research Executive Insightrix Research Inc. Tel: 306.657.5640 ext. 258 Cell: 306.281.4434 Email: mario.caceres@insightrix.com Web: www.insightrix.com...

A new independent Insightrix Research online poll reveals support on issues such as rental suites, P3’s, and carbon capture technology. Results are a bit more mixed regarding the views of those from outside the community and personal impacts from the lower oil prices. Rental suites A new independent poll conducted by Insightrix Research shows that majority of Estevan residents believe enough is being done to encourage the addition of new rental units to the Estevan accommodation market. Overall, 61% of residents agree enough is being done in this area. Another 23% do not agree and 16% don’t know. Women are more likely to agree that enough is being done to encourage the addition of new rental units to the Estevan accommodation market. Views on people outside the community Insightrix asked Estevan residents if the transient nature of oilfield workers impacted their view of people from outside the community. Just less than one half of those surveyed (45%) indicated it has had a negative impact. Approximately one-quarter (26%) indicated it has not changed their view and 23% believe it has positively impacted their view of people from outside the community. Another 6% did not know. Public-private partnerships Insightrix asked the survey respondents if they support or oppose the use of public-private partnerships or P3’s to fund health care, education, and other services. Approximately two thirds of respondents (68%) indicated they support the use of P3’s to fund health care, education and other services. Less than one-quarter (22%) do not support them and 10% did not know. The price of oil Insightrix asked Estevan residents how the sliding price of oil has impacted them personally. The results to this survey question was generally mixed with 24% indicating a positive impact, 38% indicating a negative impact, and 37% indicating no impact at all. Carbon capture technology Finally, we asked whether the carbon capture technology that is happening at the Boundary Dam Power Station is an acceptable means of maintaining coal as a source of power. Our results showed that residents in Estevan support carbon capture technology with 84% of respondents agreeing that it is an acceptable means of maintain coal as a source of power. Research Details A total of 300 randomly selected Estevan residents participated in the research study, which was conducted over the telephone from January 19th to February 2nd, 2015. Quotas were set by age and gender to match the city’s population. The results for this study are accurate within ± 5.58 percentage points 19 times out of 20. About Insightrix Founded in 2001, Insightrix Research Inc. is a full-service market research firm that helps clients develop, administer, and manage data collection and information strategies. From its office in Saskatoon, Insightrix offers a comprehensive range of research services. Insightrix also owns and manages the largest Saskatchewan-based online research panel, SaskWatch Research™, which currently has over 15,000 Saskatchewan residents as members. For more information, please contact Mario Caceres, Senior Research Executive Insightrix Research Inc. Tel: 306.657.5640 ext. 258 Cell: 306.281.4434 Email: mario.caceres@insightrix.com Web: www.insightrix.com...

Here at Insightrix Research Inc., we’ve been feverishly preparing for our joyous holiday celebrations both in and out of the office. In the last few weeks we have kick started the season by delivering treats to our neighbouring businesses, visited the Ronald McDonald House with gifts, delivered in-kind donations to a variety of organizations, volunteered at the Friendship Inn, and even celebrated National Ugly Sweater Day. Last week we delivered a fun survey to our SaskWatch panelists for points, matching each donation if given to charity, and we received some great insight into the spending and shopping habits of those around Saskatchewan! For an extra splash of fun, we took to the streets and asked the folks about their holiday season habits! Catch the streeter here: ...

A new poll conducted by Insightrix Research in partnership with 680 CJOB and Global TV Winnipeg suggests there has been a recent surge in those intending to vote for Brian Bowman in the upcoming municipal election on Wednesday. Specifically, among decided voters (71% of those who intend to vote), 38% say the plan to cast their ballot in favour of Brian Bowman while the poll suggests that long-time leader throughout the campaign, Judy Wasylycia-leis, will receive 36% of the votes. Robert Falcon Ouellette (14%) and Gord Steeves (9%) trail behind the two front-runners while very few intend to vote for Paula Havixbeck (2%), David Sanders (1%) or Michel Fillion (0.4%) on October 22nd. Where did the votes change? Findings from this poll are in stark contrast to a similar poll conducted by Insightrix Research, 680 CJOB and Global TV in late August and early September where 38% say they were planning to vote for Wasylycia-leis, 24% for Bowman and 20% for Steeves. Since that time, far fewer Winnipeg residents say they plan to vote for Steeves which appears to have largely accounted for Bowman’s rise in the current poll. Too close to call The poll shows that 29% of those who intend to vote are undecided as to who they will vote for. This combined with the neck and neck performance between Wasylycia-leis and Bowman means that the election is too close to call. As with many elections, the winner will be determined by the candidate that does the best job at getting out the vote on Election Day. Research Details A total of 802 randomly selected Winnipeg residents were polled by telephone (including land line and cellular numbers) between October 7th and 17th, 2014. Quotas were set by age, gender, and by postal code groupings and data are weighted to match the distribution of the population of Winnipeg. The margin of error is equal to ±3.5 percentage points, 19 times out of 20. About Insightrix Insightrix Research Inc., established in June 2001, is a full-service Canadian market research company that provides consulting services in study design, questionnaire development, data collection, qualitative services, and data analysis. Insightrix also owns and manages ManitobaWatch™, an online panel that is comprised of Manitoba residents who provide input on local political, social and consumer issues. For more information, please visit http://manitobawatch.ca/. For more information, please contact Lang McGilp, Senior Research Executive Insightrix Research Inc. Tel: 306.657.5640 ext. 229 Cell: 306.290.9599 Email: lang.mcgilp@insightrix.com...

A new telephone poll conducted by Insightrix Research in partnership with CJOB Radio and Global TV shows Judy Wasylycia-Leis currently leads the mayoralty race in Winnipeg. Fully 38% of decided voters say they would cast their ballot for Judy Wasylycia-Leis, well ahead of Brian Bowman (24%) and Gord Steeves (20%). The remaining mayoralty candidates each earn voter intention percentages in the single digits. Support for Judy Wasylycia-Leis is higher among females and those over the age of 35, while Brian Bowman tends to have greater support among males. However, most telling is that 34% of Winnipeg residents who say they plan to vote in the upcoming civic election are uncertain as to who they will vote for. With this level of undecided voters, results on election day could vary significantly from this relatively early poll in the election campaign, creating a potential three-way race among the front-runners. The poll also asked Winnipeg residents what they believe is the number one issue facing the city. Resoundingly, addressing infrastructure issues is noted by one half of the city’s residents (49%). Crime and policing, the second most frequently mentioned key issue, are noted by only 8% of residents. Turning to education, roughly equal proportions believe that Winnipeg residents spend too much in school taxes (37%) or about the right amount (38%). Fully 8% feel residents pay too little in school taxes and 17% are uncertain. When presented with four different issues facing Winnipeg schools, approximately equal proportions of residents believe that the most important items to address are proper focus on reading, writing, and arithmetic (34%) and teachers advancing students to the next grade even though they may not be ready to do so (28%). A total of 14% believe bullying is the most important issue facing schools, while 11% say it is teachers spending too much time with problem kids at the expense of the rest of the class. Another 13% are uncertain. Research Details A total of 799 randomly selected Winnipeg residents participated in the telephone research study between August 20th and September 4th, 2014. The margin of error is equal to +/-3.5 percentage points, 19 times out of 20. About Insightrix Founded in 2001, Insightrix Research Inc. is a full-service market research firm that helps clients develop, administer, and manage data collection and information strategies. From its office in Saskatoon, Insightrix offers a comprehensive range of research services. For more information, please contact Lang McGilp, Senior Research Executive Insightrix Research Inc. Tel: 306.657.5640 ext. 229 Cell: 306.290.9599 Email: lang.mcgilp@insightrix.com Web: www.insightrix.com...

Saskatoon, Sask. (Aug. 6, 2014) – Montreal Canadiens of the National Hockey League (NHL) have the strongest brand among professional sports teams in the country, concludes an opinion survey with Canadian sports fans released today by Insightrix Research Inc. Toronto Maple Leafs, also of the NHL, ranked second, Saskatchewan Roughriders of the Canadian Football League (CFL) was third and Toronto Blue Jays, Canada’s lone team in Major League Baseball (MLB) was fourth. Insightrix, an internationally-recognized research firm based in Saskatoon, conducted the survey in collaboration with the Phoenix Group, a Regina-based advertising and branding agency. “A total of 2,676 randomly-selected sports fans were polled online May 8-26 in nine Canadian metro areas that are home to professional sports franchises,” explained Mario Caceres, senior research executive with Insightrix. “Results were weighted to accurately represent the population in each metro area as a percentage of the national population and by the proportion of followers of each sports league in those areas.” Metro areas surveyed were: Calgary, Edmonton, Hamilton, Montreal, Ottawa, Regina, Toronto, Vancouver and Winnipeg. Because the research was conducted online, he said it is considered to be a non-probability proportion sample and therefore, margins of error are not applicable. Sports fans from the nine metro areas that are home to professional sports franchises were asked a series of questions to better understand their perception of NHL, CFL and MLB as well as the National Basketball Association (NBA) and Major League Soccer (MLS) team brands in Canada. Five key brand metrics were measured including first brand that comes to mind, their level of respect for team brands as well as their perception of the most loyal fans, team popularity and stadium atmosphere, Caceres said. “The top four brand rankings were developed using a statistically-valid combination of the team’s rankings in each of the categories surveyed,” he said. The most respected team is the Canadiens, followed by the Roughriders, Blue Jays and Alouettes. When it comes to popularity, fans perceive the Montreal Canadiens to be the most popular, followed by the Saskatchewan Roughriders, Toronto Maple Leafs and Montreal Alouettes. The Canadiens edge out the Roughriders as the team perceived to have the most loyal fans. Across all leagues the Montreal Canadiens have the strongest brand nationally followed by the Toronto Maple Leafs, the Saskatchewan Roughriders and the Toronto Blue Jays. The top ten brands across all sports include three NHL teams, four CFL teams, one team each from the NBA, MLB and MLS. The research reveals that individual NHL brands are very strong, but mostly in their local or regional markets. CFL brands also consistently show strength in local markets, however CFL teams enjoy greater out of market brand affinity. Toronto and Montreal-based team rankings across all sports benefitted from the larger population base in their local areas. Following is a snap shot of the survey results. Results reflect the proportion of the national population selecting that team as top for that question. Most Respected 1)Montreal Canadiens – 22.6% 2)Saskatchewan Roughriders – 12.2% 3)Toronto Blue Jays – 9.1% 4)Montreal Alouettes – 7.5% Perception of Popularity 1)Montreal Canadiens – 20.8% 2)Saskatchewan Roughriders – 16.5% 3)Toronto Maple Leafs – 15.0% 4)Montreal Alouettes – 7.2% Perception Most Loyal Fans 1)Montreal Canadiens – 22.5% 2)Saskatchewan Roughriders – 22.1% 3)Toronto Maple Leafs – 19.9% 4)Toronto Raptors – 6.7% Perception of Best Stadium/Arena Atmosphere 1)Montreal Canadiens – 24.4% 2)Saskatchewan Roughriders – 16.2% 3)Toronto Maple Leafs – 10.5% 4)Toronto Raptors (Tie) – 6.9% 4)Montreal Alouettes (Tie) – 6.9% First Brand that Comes to Mind 1)Toronto Blue Jays – 19.2% 2)Montreal Canadiens – 18.5% 3)Toronto Maple Leafs – 14.8% 4)Toronto Raptors – 12.3% Canadian Professional Sports Brand Ranking (Based on combined weighted results) First: Montreal Canadiens Second: Toronto Maple Leafs Third: Saskatchewan Roughriders Fourth: Toronto Blue Jays Click here to view additional details. About Insightrix Research Insightrix Research Inc. (Insightrix.com), established in 2001 and based in Saskatoon, is a full-service market research firm that uses a range of qualitative and quantitative market research techniques to provide effective, innovative solutions. Insightrix has achieved the Gold Seal certification from the Marketing Research Intelligence Association (MRIA), the country’s market research association. About the Phoenix Group Phoenix Group (www.thephoenixgroup.ca), established in 1982, is an employee owned, Saskatchewan based advertising and branding agency. They are a full service communications firm serving clients across Western Canada. Phoenix Group’s subsidiary, Oh! Media (www.Ohmedia.ca) serves clients across Canada and is fully integrated into the agency. Phoenix Group has been the Saskatchewan Roughriders Agency of Record since 1997. For more information contact: Mario Caceres Senior Research Executive Insightrix Research Inc. +1.306.657.5640 Ext. 258 mario.caceres@insightrix.com Darren Mitchell VP Strategic Development Phoenix Group +1.306.585.9500 dmitchell@thephoenixgroup.ca...

A new independent poll conducted by Insightrix Research shows that Saskatchewan residents are divided in their opinion on whether or not liquor stores in Saskatchewan should be privatized. Specifically, residents were asked to indicate whether they believe 1) liquor stores should NOT be privatized at all; 2) new liquor stores should be privatized but existing stores should remain publicly owned; or 3) all liquor stores in the province should be privately owned. One quarter (26%) of residents believe liquor stores should not be privatized at all, 34% feel the current approach is best (new stores privatized and existing stores remain public), and 23% support privatizing all liquor stores. One in ten (11%) have no opinion on the matter and 6% are unsure. Opinions closely correlate with support for provincial political parties. Specifically, those who say they would vote for the provincial NDP if an election were held today are more likely to believe that all liquor stores should remain public (52% vs. 15% among SaskParty voters who feel the same way) while those who would vote for the SaskParty are more likely to support privatizing all liquor stores in the province (37% vs. 8% among NDP voters who feel the same way). Roughly equal proportions of SaskParty and NDP voters (34% and 31%, respectively) support the current approach of keeping existing stores public and privatizing new stores. Further, residents were asked about the impact that privatizing Saskatchewan liquor stores could have on government spending and price and selection of products in liquor stores. Opinions are mixed in each of these areas. Specifically, roughly one half of Saskatchewan residents believe that privatizing liquor stores means there will be fewer public dollars available for health, education, highways, etc. (47%); however, 51% believe that the privatization of liquor stores will allow the government to focus on building other facilities. Turning to the customer experience side of things, roughly one half of Saskatchewan residents feel that privatizing liquor stores would mean better selection (52%) and better prices (51%) for consumers. Opposition to each of these four statements ranges from 30% to 38%, with the remaining respondents stating that they are unsure. Finally, when asked how residents’ support for the SaskParty would change if all liquor stores were privatized, opinions remain divided. Specifically, 26% say their impressions of the SaskParty would decrease, 47% say they would remain the same, and 13% say they would improve. Fully 14% are unsure or prefer not to say. It is noted that most of those who say their impressions would decrease are also people who say they would vote for the NDP if an election were held today (59% vs. 13% among SaskParty voters). Research Details A total of 800 randomly selected SaskWatch Research™ panel members participated in the online research study from June 3rd to 6th, 2014. Quotas were set by age, gender, and region to match the general population of the province. Since the research is conducted online, it is considered to be a non-probability proportion sample and therefore, margins of error are not applicable. About SaskWatch Research™ Insightrix began developing its SaskWatch Research™ online market research panel in October 2007, using high-quality techniques including telephone recruitment and referrals from existing panel members. Presently, there are over 15,000 active panel members representing all regions of the province and distributions of the general population. The panel membership closely matches the 2011 Census based on age, gender, household composition, household income, and education. For more information, please visit http://saskwatch.ca. For more information, please contact Lang McGilp, Senior Research Executive Insightrix Research Inc. Tel: 306.657.5640 ext. 229 Cell: 306.290.9599 Email: lang.mcgilp@insightrix.com Web: www.insightrix.com...