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A new telephone poll conducted by Insightrix Research in partnership with CJOB Radio and Global TV shows Judy Wasylycia-Leis currently leads the mayoralty race in Winnipeg. Fully 38% of decided voters say they would cast their ballot for Judy Wasylycia-Leis, well ahead of Brian Bowman (24%) and Gord Steeves (20%). The remaining mayoralty candidates each earn voter intention percentages in the single digits. Support for Judy Wasylycia-Leis is higher among females and those over the age of 35, while Brian Bowman tends to have greater support among males. However, most telling is that 34% of Winnipeg residents who say they plan to vote in the upcoming civic election are uncertain as to who they will vote for. With this level of undecided voters, results on election day could vary significantly from this relatively early poll in the election campaign, creating a potential three-way race among the front-runners. The poll also asked Winnipeg residents what they believe is the number one issue facing the city. Resoundingly, addressing infrastructure issues is noted by one half of the city’s residents (49%). Crime and policing, the second most frequently mentioned key issue, are noted by only 8% of residents. Turning to education, roughly equal proportions believe that Winnipeg residents spend too much in school taxes (37%) or about the right amount (38%). Fully 8% feel residents pay too little in school taxes and 17% are uncertain. When presented with four different issues facing Winnipeg schools, approximately equal proportions of residents believe that the most important items to address are proper focus on reading, writing, and arithmetic (34%) and teachers advancing students to the next grade even though they may not be ready to do so (28%). A total of 14% believe bullying is the most important issue facing schools, while 11% say it is teachers spending too much time with problem kids at the expense of the rest of the class. Another 13% are uncertain. Research Details A total of 799 randomly selected Winnipeg residents participated in the telephone research study between August 20th and September 4th, 2014. The margin of error is equal to +/-3.5 percentage points, 19 times out of 20. About Insightrix Founded in 2001, Insightrix Research Inc. is a full-service market research firm that helps clients develop, administer, and manage data collection and information strategies. From its office in Saskatoon, Insightrix offers a comprehensive range of research services. For more information, please contact Lang McGilp, Senior Research Executive Insightrix Research Inc. Tel: 306.657.5640 ext. 229 Cell: 306.290.9599 Email: lang.mcgilp@insightrix.com Web: www.insightrix.com...
 

Saskatoon, Sask. (Aug. 6, 2014) – Montreal Canadiens of the National Hockey League (NHL) have the strongest brand among professional sports teams in the country, concludes an opinion survey with Canadian sports fans released today by Insightrix Research Inc. Toronto Maple Leafs, also of the NHL, ranked second, Saskatchewan Roughriders of the Canadian Football League (CFL) was third and Toronto Blue Jays, Canada’s lone team in Major League Baseball (MLB) was fourth. Insightrix, an internationally-recognized research firm based in Saskatoon, conducted the survey in collaboration with the Phoenix Group, a Regina-based advertising and branding agency. “A total of 2,676 randomly-selected sports fans were polled online May 8-26 in nine Canadian metro areas that are home to professional sports franchises,” explained Mario Caceres, senior research executive with Insightrix. “Results were weighted to accurately represent the population in each metro area as a percentage of the national population and by the proportion of followers of each sports league in those areas.” Metro areas surveyed were: Calgary, Edmonton, Hamilton, Montreal, Ottawa, Regina, Toronto, Vancouver and Winnipeg. Because the research was conducted online, he said it is considered to be a non-probability proportion sample and therefore, margins of error are not applicable. Sports fans from the nine metro areas that are home to professional sports franchises were asked a series of questions to better understand their perception of NHL, CFL and MLB as well as the National Basketball Association (NBA) and Major League Soccer (MLS) team brands in Canada. Five key brand metrics were measured including first brand that comes to mind, their level of respect for team brands as well as their perception of the most loyal fans, team popularity and stadium atmosphere, Caceres said. “The top four brand rankings were developed using a statistically-valid combination of the team’s rankings in each of the categories surveyed,” he said. The most respected team is the Canadiens, followed by the Roughriders, Blue Jays and Alouettes. When it comes to popularity, fans perceive the Montreal Canadiens to be the most popular, followed by the Saskatchewan Roughriders, Toronto Maple Leafs and Montreal Alouettes. The Canadiens edge out the Roughriders as the team perceived to have the most loyal fans. Across all leagues the Montreal Canadiens have the strongest brand nationally followed by the Toronto Maple Leafs, the Saskatchewan Roughriders and the Toronto Blue Jays. The top ten brands across all sports include three NHL teams, four CFL teams, one team each from the NBA, MLB and MLS. The research reveals that individual NHL brands are very strong, but mostly in their local or regional markets. CFL brands also consistently show strength in local markets, however CFL teams enjoy greater out of market brand affinity. Toronto and Montreal-based team rankings across all sports benefitted from the larger population base in their local areas. Following is a snap shot of the survey results. Results reflect the proportion of the national population selecting that team as top for that question. Most Respected 1)Montreal Canadiens – 22.6% 2)Saskatchewan Roughriders – 12.2% 3)Toronto Blue Jays – 9.1% 4)Montreal Alouettes – 7.5% Perception of Popularity 1)Montreal Canadiens – 20.8% 2)Saskatchewan Roughriders – 16.5% 3)Toronto Maple Leafs – 15.0% 4)Montreal Alouettes – 7.2% Perception Most Loyal Fans 1)Montreal Canadiens – 22.5% 2)Saskatchewan Roughriders – 22.1% 3)Toronto Maple Leafs – 19.9% 4)Toronto Raptors – 6.7% Perception of Best Stadium/Arena Atmosphere 1)Montreal Canadiens – 24.4% 2)Saskatchewan Roughriders – 16.2% 3)Toronto Maple Leafs – 10.5% 4)Toronto Raptors (Tie) – 6.9% 4)Montreal Alouettes (Tie) – 6.9% First Brand that Comes to Mind 1)Toronto Blue Jays – 19.2% 2)Montreal Canadiens – 18.5% 3)Toronto Maple Leafs – 14.8% 4)Toronto Raptors – 12.3% Canadian Professional Sports Brand Ranking (Based on combined weighted results) First: Montreal Canadiens Second: Toronto Maple Leafs Third: Saskatchewan Roughriders Fourth: Toronto Blue Jays Click here to view additional details. About Insightrix Research Insightrix Research Inc. (Insightrix.com), established in 2001 and based in Saskatoon, is a full-service market research firm that uses a range of qualitative and quantitative market research techniques to provide effective, innovative solutions. Insightrix has achieved the Gold Seal certification from the Marketing Research Intelligence Association (MRIA), the country’s market research association. About the Phoenix Group Phoenix Group (www.thephoenixgroup.ca), established in 1982, is an employee owned, Saskatchewan based advertising and branding agency. They are a full service communications firm serving clients across Western Canada. Phoenix Group’s subsidiary, Oh! Media (www.Ohmedia.ca) serves clients across Canada and is fully integrated into the agency. Phoenix Group has been the Saskatchewan Roughriders Agency of Record since 1997. For more information contact: Mario Caceres Senior Research Executive Insightrix Research Inc. +1.306.657.5640 Ext. 258 mario.caceres@insightrix.com Darren Mitchell VP Strategic Development Phoenix Group +1.306.585.9500 dmitchell@thephoenixgroup.ca...
 

A new independent poll conducted by Insightrix Research shows that Saskatchewan residents are divided in their opinion on whether or not liquor stores in Saskatchewan should be privatized. Specifically, residents were asked to indicate whether they believe 1) liquor stores should NOT be privatized at all; 2) new liquor stores should be privatized but existing stores should remain publicly owned; or 3) all liquor stores in the province should be privately owned. One quarter (26%) of residents believe liquor stores should not be privatized at all, 34% feel the current approach is best (new stores privatized and existing stores remain public), and 23% support privatizing all liquor stores. One in ten (11%) have no opinion on the matter and 6% are unsure. Opinions closely correlate with support for provincial political parties. Specifically, those who say they would vote for the provincial NDP if an election were held today are more likely to believe that all liquor stores should remain public (52% vs. 15% among SaskParty voters who feel the same way) while those who would vote for the SaskParty are more likely to support privatizing all liquor stores in the province (37% vs. 8% among NDP voters who feel the same way). Roughly equal proportions of SaskParty and NDP voters (34% and 31%, respectively) support the current approach of keeping existing stores public and privatizing new stores. Further, residents were asked about the impact that privatizing Saskatchewan liquor stores could have on government spending and price and selection of products in liquor stores. Opinions are mixed in each of these areas. Specifically, roughly one half of Saskatchewan residents believe that privatizing liquor stores means there will be fewer public dollars available for health, education, highways, etc. (47%); however, 51% believe that the privatization of liquor stores will allow the government to focus on building other facilities. Turning to the customer experience side of things, roughly one half of Saskatchewan residents feel that privatizing liquor stores would mean better selection (52%) and better prices (51%) for consumers. Opposition to each of these four statements ranges from 30% to 38%, with the remaining respondents stating that they are unsure. Finally, when asked how residents’ support for the SaskParty would change if all liquor stores were privatized, opinions remain divided. Specifically, 26% say their impressions of the SaskParty would decrease, 47% say they would remain the same, and 13% say they would improve. Fully 14% are unsure or prefer not to say. It is noted that most of those who say their impressions would decrease are also people who say they would vote for the NDP if an election were held today (59% vs. 13% among SaskParty voters). Research Details A total of 800 randomly selected SaskWatch Research™ panel members participated in the online research study from June 3rd to 6th, 2014. Quotas were set by age, gender, and region to match the general population of the province. Since the research is conducted online, it is considered to be a non-probability proportion sample and therefore, margins of error are not applicable. About SaskWatch Research™ Insightrix began developing its SaskWatch Research™ online market research panel in October 2007, using high-quality techniques including telephone recruitment and referrals from existing panel members. Presently, there are over 15,000 active panel members representing all regions of the province and distributions of the general population. The panel membership closely matches the 2011 Census based on age, gender, household composition, household income, and education. For more information, please visit http://saskwatch.ca. For more information, please contact Lang McGilp, Senior Research Executive Insightrix Research Inc. Tel: 306.657.5640 ext. 229 Cell: 306.290.9599 Email: lang.mcgilp@insightrix.com Web: www.insightrix.com...
 

More than one half of Saskatchewan residents support the firing of U of S President Ilene Busch-Vishniac. Fifty four percent (54%) of Saskatchewan residents support the recent decision made by the University of Saskatchewan’s Board of Governors to fire U of S President Ilene Busch-Vishniac. Specifically, 32% strongly support the decision and 22% somewhat support it. Fully 17% oppose the decision to let the former U of S President go, and nearly three in ten (28%) are unsure. Regionally, support for the removal of the former President is highest in Saskatoon (67%) and lowest in Regina (47%). Based on the events that have taken place at the university in relation to Dr. Buckingham and the former President, a majority (71%) agree that the reputation of the U of S has been negatively impacted among Saskatchewan residents (27% strongly agree, 44% somewhat agree). A similar proportion (70%) agrees that these events have also tarnished the university’s reputation in the broader academic community in Canada and internationally (28% strongly agree, 42 somewhat agree). Despite the believed negative impact that recent events have had on the U of S, Saskatchewan residents are divided on whether or not it will be difficult for the university to recruit a highly qualified replacement for President. Specifically, 43% feel it will be challenging for the university to find a suitable candidate, while 40% feel it will NOT be difficult. The remaining 17% are unsure or prefer not to say. However, slightly more Saskatchewan residents (54%) suspect it will be challenging for the university to recruit highly qualified professors in the future based on the events that have taken place at the university. Three in ten (29%) disagree, feeling that it will NOT be difficult to recruit highly qualified professors in the future. The remaining 17% are unsure or prefer not to say. Research Details A total of 800 randomly selected SaskWatch Research™ panel members participated in the online research study from June 3rd to 6th, 2014. Quotas were set by age, gender, and region to match the general population of the province. Since the research is conducted online, it is considered to be a non-probability proportion sample and therefore, margins of error are not applicable. About SaskWatch Research™ Insightrix began developing its SaskWatch Research™ online market research panel in October 2007, using high-quality techniques including telephone recruitment and referrals from existing panel members. Presently, there are over 15,000 active panel members representing all regions of the province and distributions of the general population. The panel membership closely matches the 2011 Census based on age, gender, household composition, household income, and education. For more information, please visit http://saskwatch.ca. About Insightrix Founded in 2001, Insightrix Research Inc. is a full-service market research firm that helps clients develop, administer, and manage data collection and information strategies. From its office in Saskatoon, Insightrix offers a comprehensive range of research services. For more information, please contact Lang McGilp, Senior Research Executive Insightrix Research Inc. Tel: 306.657.5640 ext. 229 Cell: 306.290.9599 Email: lang.mcgilp@insightrix.com Web: www.insightrix.com...
 

According to a telephone poll conducted by Insightrix for CJOB News and Global News, the majority of Manitoba residents believe that marijuana should either be legalized and taxed or decriminalized. The poll surveyed 800 Manitobans and only 40% of respondents say that the current marijuana laws should remain unchanged.   For more detail on the survey, go to http://www.cjob.com/2014/03/03/26937/  ...
 

According to a new independent poll conducted by Insightrix Research Inc., chances of having sex on Valentine’s Day are “lookin’ pretty good” for 32% of Saskatchewan residents who are currently in a romantic relationship. An additional 27.8% do not want to jump the gun and say that “the jury’s still out.” However, your chances could improve if you know how to play your cards – credit cards, that is. Among those planning to spend money on Valentine’s Day, the bill is expected to be an average of $80, with approximately one third (36%) planning to spend between $21 to $50 and another one third (35%) willing to spend more than $75. In regards to gifts, Saskatchewan residents mostly turn to traditional ideas such as cards (35.5%), dining out (34%), candy/chocolates (26%), or flowers (19%). On the other hand, some are waiting until the last minute to decide (14%), while others will take their chances and not give any gifts at all (11%). When it comes to sex on Valentine’s Day, men (36.1%) are feeling luckier than women (27.4%). However, their chances of picking up the bill are also higher, as 44.6% of respondents expect men to pay for the night while only 0.5% think that women should pay. Given the high expectations for men to pick up the bill, it’s no surprise that they are twice as likely as women to forget Valentine’s Day (25.6% versus 12.6%). Overall, 71.7% of Saskatchewan residents 18 years of age or older are in a romantic relationship and of these, 70.5% plan to celebrate Valentine’s Day. Whether you are part of the 29.6% who love Valentine’s Day or among the 65% who think it is just “okay,” we wish you a happy Valentine’s Day, and yes, good luck! Research Details A total of 803 randomly selected SaskWatch Research™ panel members participated in the online research study from February 11th to 13th, 2014. Quotas were set by age, gender and region to match the general population of the province. As the research is conducted online, it is considered to be a non-probability proportion sample and therefore, margins of error are not applicable. About SaskWatch Research™ Insightrix began developing its SaskWatch Research™ online market research panel in October 2007, using high-quality techniques including telephone recruitment and referrals from existing panel members. Presently, there are over 15,000 active panel members representing all regions of the province and distributions of the general population. The panel membership closely matches the 2011 Census based on age, gender, household composition, household income, and education. For more information, please visit SaskWatch Research Panel   About Insightrix Founded in 2001, Insightrix Research Inc. is a full-service market research firm that helps clients develop, administer, and manage data collection and information strategies. From its office in Saskatoon, Insightrix offers a comprehensive range of research services. For more information, please contact Mario Caceres, Senior Research Executive Insightrix Research Inc. Tel: 306.657.5640 ext. 258 Cell: 306.281.4434 Email: mario.caceres@insightrix.com Web: www.insightrix.com...
 

A recent poll conducted by Insightrix Research in collaboration with CJOB News/Global News shows that support for Stephen Harper and the federal Conservative Party is high in Manitoba. However, Justin Trudeau and the Liberals are gaining ground, particularly in Winnipeg. The poll found that 44% of Manitobans support the Conservatives, while support for the Liberals sits at 34%, the NDP at 16%, and the Green Party at 5%. While the Conservatives lead support in the province, Trudeau and the Liberals have the most support in Winnipeg with 42% of voters saying they would vote for the Liberal Party. The Conservatives stand at 32% in the city, and the NDP have 20% of voters’ support. For more detail on the poll and a detailed graph, please visit http://www.cjob.com/2014/02/11/poll-federal-liberals-draw-big-support-in-manitoba/...
 

In collaboration with 680 CJOB News and Global News, Insightrix recently conducted a poll with Winnipeg residents and asked who they would vote for if a mayoral election were held that day. The poll found that 42% of decided voters would support Judy Wasylycia-Leis, 17% would support Gord Steeves, and 12% would support current mayor Sam Katz. Behind the top three are City Councillors Paula Havixbeck (9%), Scott Fielding (6%), and John Orlikow (6%), and Winnipeg lawyer Brian Bowman (6%). In the poll, 59% of respondents stated that they would vote for a mayor who is not currently on City Council. Respondents were asked about trust in city hall to manage the city effectively: in total, 67% of respondents expressed very low (27%) or somewhat low (40%) trust. Turning to the Mayor, 35% of respondents strongly disapprove of his performance and 27% somewhat disapprove. Winnipeg residents also provided their views on Mayor Katz’s leadership and 32% believe that he is taking Winnipeg on the right track, while 52% believe that he is guiding the city in the wrong direction. To learn more about the poll results and details on levels of satisfaction with city services, please go to http://www.cjob.com/2014/02/10/24208/....
 

In partnership with 680 CJOB News and Global News, Insightrix recently conducted a public opinion poll with 800 Manitoba residents regarding their views on provincial politics. In the poll, respondents were asked who they would vote for if an election were held today: Greg Selinger (NDP); Brian Pallister (Progressive Conservative Party of Manitoba); Rana Bokhari (Manitoba Liberal Party); or Alain Landry (Green Party of Manitoba). The poll shows that Premier Greg Selinger and Manitoba’s New Democrats are 25 points behind the Opposition Progressive Conservatives. For more details on the poll and to view an infographic, please visit http://www.cjob.com/2014/02/07/infographic-exclusive-poll-shows-plunging-support-for-ndp/...
 

A new independent online poll conducted by Insightrix Research suggests more than six in ten Saskatchewan residents claim to see at least one person operating a vehicle and talking or texting on a cell phone every day. Reported incidence of seeing the activity More than one third of Saskatchewan residents polled report that they see other drivers using a cell phones or smartphones several times per day (36%). Another 27% say they observe such behaviour at least once or twice per day (totaling 63%). One third (35%) see others using their phones while driving once or twice a week or less often. Only 2% say they never see such behaviour taking place on the road. Perceived change in frequency over time While the reported incidence of using a cell phone or smartphone when driving is high, 40% believe such behaviours are happening less often than three years ago. However, 58% feel there has been no change (27%) in driver behaviour with cell phones or that such behaviour is happening more often than it did when the cell phone legislation came into effect in 2010 (31%). A small proportion (2%) is unsure. Claimed participation in talking while driving – not in hands-free mode While seeing others operate a vehicle and use their wireless device at the same time is reportedly commonplace, admitting to such behaviour is far less prevalent. Among respondents who have a cell phone or a smartphone, one half (51%) say they never talk on their device in an illegal manner (i.e. not in hands-free mode). One quarter (26%) say they have done so “only a handful of times” in their lives, and 21% admit to doing so on a more regular basis. The remaining 2% preferred not to provide a response. This contrasts sharply with a similar online poll conducted by Insightrix in September of 2009 before the cell phone legislation came into effect. At that time, more than one half (55%) of Saskatchewan residents reported that they talked on their cell phone without using hands-free mode at least once or twice per month. Claimed participation in texting while driving – not in hands-free mode With respect to texting without using hands-free mode while driving, 61% report that they never engage in such activity. The remaining 39% admit to doing so either “a handful of times” in their lives (16%) or more frequently (22%). These findings are very consistent with those of September 2009. Also consistent with the 2009 study, younger drivers (those between the ages of 18 and 34) are far more likely to text while driving than are their older counterparts. Specifically, 30% of younger Saskatchewan residents admit to texting while driving at least once or twice per week, compared to 12% among those aged 35 to 54 years and only 1% among those aged 55 years or more. Further, those of Aboriginal ancestry are more likely to text regularly while driving than are those who are of different ancestry (28% vs. 12%, respectively). Incidence of fines and knowledge of fine amount Only one percent of respondents state they have received a ticket or warning from law enforcement for using a wireless device in an illegal manner while driving a vehicle. Knowledge levels of the current fine for talking on a cell phone or texting while driving is also low. Four in ten (42%) say they are unsure of the amount of the fine while more than one third (36%) suggested the penalty fee is less than $260. Only (17%) named an amount within $20 of the correct penalty fee of $280 (i.e. gave answers between $260 and $300). Another 5% believe the fee is more than $300. Research Details A total of 802 randomly selected SaskWatch Research™ panel members participated in the online research study from July 16th to 17th, 2013. Quotas were set by age, gender and region to match the general population of the province. As the research is conducted online, it is considered to be a non-probability proportion sample and therefore, margins of error are not applicable. Past studies referenced in this press release were conducted with 800 randomly-selected SaskWatch Research™ panel members. About SaskWatch Research™ Insightrix started developing the SaskWatch Research™ online market research panel in October 2007, using high-quality techniques including telephone recruitment and referrals from existing panel members. Presently, there are over 14,000 active panel members representing all regions of the province and distributions of the general population. The panel membership closely matches the 2011 Census based on age, gender, household composition, household income, and education. For more information, please visit http://saskwatch.ca. About Insightrix Founded in 2001, Insightrix Research Inc. is a full-service market research firm that helps clients develop, administer and manage data collection and information strategies. From its office in Saskatoon, Insightrix offers a comprehensive range of research services. For further information contact: Lang McGilp, Senior Research Executive Insightrix Research Inc. Tel: 306.657.5640 Ext. 229 Cell: 306.290.9599 Fax: 306.384.5655 Email: lang.mcgilp@insightrix.com Web: www.insightrix.com...