If they had to vote in the upcoming U.S. Presidential election, about 41% of Saskatchewan residents would check the box for Clinton! August 19, 2016 Hillary Clinton has a favourable position among Saskatchewan residents, with only 17% saying they would cast their ballot for Trump. Another 16% would vote for an independent candidate while 26% said they are not sure who to pick! So, Insightrix wants to know- If YOU had to vote in the U.S. election, would you go with in Clinton vs. Trump? Before deciding, take a look at the adjectives Saskatchewan residents use to describe each candidate in Clinton vs. Trump. Democrat Candidate, Hillary Clinton: Republican Candidate, Donald Trump: As said, about 41% of Saskatchewan residents would vote Hillary; this proportion rises to 62% among those who voted Liberal in the last Canadian Federal election and 46% among those who voted NDP. Conversely, support for Trump rises to 32% among those who voted Conservative in the last Federal election compared to only 17% overall. However, Trump is certainly not winning over many Saskatchewan women as only 7% would choose the Republican candidate compared to 27% of men. Interesting to note is that there are no statistical differences between young and old voters in their support for either candidate. Further, when asked who they think will be the next President of the United States, a near majority (49%) believe Clinton will prevail, compared to only 25% who think we will see Trump in the White House. Two percent believe an independent candidate will take office and another 24% are not sure. Finally, 31% of residents believe that, if elected, Clinton would implement policies that are better for Canada. Twelve percent say this about Trump while 11% believe an independent leader would be most beneficial for Canucks! Many (46%) are not sure who would be best for Canada. Research Details A total of 801 randomly selected SaskWatch Research® panel members participated in the online research and quotas were set by age, gender, and region to be representative of the population of Saskatchewan. As the research is conducted online, it is considered to be a non-probability proportion sample and therefore, margins of error are not applicable. About SaskWatch Research® Insightrix began developing its SaskWatch Research® online market research panel in October 2007, using high-quality techniques including telephone recruitment and referrals from existing panel members. Presently, there are over 15,000 active panel members representing all regions of the province and distributions of the general population. The panel membership closely matches the 2011 Census based on age, gender, household composition, household income, and education. For more information, please visit http://saskwatch.ca. About Insightrix® Insightrix is a dynamic, Western Canadian, full-service marketing research company. It exists to serve businesses and government entities with insights-driven research solutions, and interpretive analysis through leading-edge tools and senior-level expertise across a broad range of industries. Insightrix is based in Saskatoon, Saskatchewan, Canada. For more information, please contact Dylan Cody, Senior Research Associate Insightrix Research Inc. Tel: 306.657.5640 ext. 238 Email: dylan.cody@insightrix.com Web: www.insightrix.com...
 

PRESS RELEASE    Riders fan jury still out regarding the new coaching staff and team roster after first 4 weeks of play. July 27, 2016 Like the team itself, fans in Rider Nation are still adjusting to the Green and White’s new coaching staff and team roster according to a new poll conducted by Insightrix Research. Forty-six percent (46%) of fans are indifferent or believe it is too soon to make a call on the performance of the new coaching staff. Another 35% indicate that, at this point in the season, they feel somewhat or very positive about the new coaching staff. This contrasts with 19% who feel more negative. Similarly, 38% of fans are undecided or think it’s too early to judge the new roster out on the field. However, 36% of fans agree (somewhat or strongly) that the Riders have made positive roster changes this year while one-quarter (25%) of fans disagree with the roster changes. As for long term prognostications; fans predict standings in the West Division at the end of the season to unfold as outlined below: Stampeders- 1st place Eskimos- 2nd Lions- 3rd Riders-4th Bombers-5th Finally, Rider Nation is rather dismal about the Green and White’s Grey Cup chances early in the season. The Insightrix “Grey Cup Confidence Index” is currently sitting at -65, which means fans are quite negative about the Riders’ chances of winning the Cup this season. This index is calculated by subtracting proportions of negative ratings from proportions of positive ratings. An index score of 0 would be completely neutral. Research Details A total of 401 randomly selected SaskWatch Research® panel members participated in the online research and were screened for interest in the Riders to ensure they are part of the fan base. As the research is conducted online, it is considered to be a non-probability proportion sample and therefore, margins of error are not applicable. About SaskWatch Research® Insightrix began developing its SaskWatch Research® online market research panel in October 2007, using high-quality techniques including telephone recruitment and referrals from existing panel members. Presently, there are over 15,000 active panel members representing all regions of the province and distributions of the general population. The panel membership closely matches the 2011 Census based on age, gender, household composition, household income, and education. For more information, please visit http://saskwatch.ca. About Insightrix Founded in 2001, Insightrix Research Inc. is a full-service market research firm that helps clients develop, administer, and manage data collection and information strategies. From its office in Saskatoon, Insightrix offers a comprehensive range of research services. For more information, please contact Dylan Cody, Senior Research Associate Insightrix Research Inc. Tel: 306.657.5640 ext. 238 Email: dylan.cody@insightrix.com Web: www.insightrix.com...
 

Insightrix SaskWatch Research® panel donates $15,447 to the Fort McMurray Fire relief effort Panel members come through in the month of May, with many donating their panel points to help the Fort McMurray people.   FOR IMMEDIATE RELEASE Saskatoon, SK, Can – Insightrix® Research Inc. is a leading provider of market research in Canada and owner of the SaskWatch Research® panel.  The panel is comprised of more than 15,000 Saskatchewan residents.  SaskWatch Research® operates using a panel point system, where panel members are rewarded points for each survey they complete. These points can be cashed out and panel members can either receive a cheque, or donate their money to a charity. In early May, panel members were given the opportunity to donate their panel points to Red Cross Canada for the Fort McMurray fires.  Panel members were informed that with federal government matching, their donations would be doubled.  SaskWatch panel members heard our call! In just three hours of sending an email asking SaskWatch panelists to willingly donate any amount of points they had collected, donations quickly began to pour in - so much so - the SaskWatch panel manager, Marcia Da Costa, was flooded all day with emails. “Thanks to our SaskWatch panelists who reacted so quickly,” Marcia Da Costa said. “Insightrix offered to match the first $2,500 in donations. Our panelists matched our donations in just under three hours – and we had given the entire month to let them reach $2,500.” During the month of May, panelists donated $12,947 to the relief efforts.  “We have staff who have friends and family members evacuated due to the Fort McMurray fires,” Corrin Harper, CEO says. “In Saskatchewan, this hits closer to home than we could have ever imagined.” “We are happy to announce that $12,947 was donated by our panelists and Insightrix is happy to contribute another $2,500 to Red Cross Canada for a total of $15,447.  With federal government matching, this means that Insightrix and SaskWatch Research® contributions resulted in more than $30,000 towards the relief efforts” Corrin Harper said. About SaskWatch Research® Insightrix began developing its SaskWatch Research® online market research panel in October 2007, using high quality techniques including telephone recruitment and referrals from existing panel members. Presently, there are over 15,000 active panel members representing all regions of the province and distributions of the general population. The panel membership closely matches Census information based on age, gender, household composition, household income, and education. For more information, please visit http://saskwatch.ca. About Insightrix® Insightrix is a dynamic, Western Canadian, full-service marketing research company. It exists to serve businesses and government entities with insights-driven research solutions, and interpretive analysis through leading-edge tools and senior-level expertise across a broad range of industries. Insightrix is based in Saskatoon, Saskatchewan, Canada. For more information, please contact Corrin Harper President Insightrix Research Tel: (306) 657-5645 corrin.harper@insightrix.com...
 

PRESS RELEASE: April 18th, 2016 Voter intentions remain unchanged in the final weekend before the Manitoba provincial election. A new independent online poll conducted by Insightrix Research finds that one half of decided voters[1] (49%) intend to vote for the Progressive Conservatives in the Manitoba provincial election, unchanged from a similar telephone poll done for CJOB and Global Winnipeg one and a half weeks ago. The provincial NDP (22%) and Liberals (19%) remain in a statistical tie among decided voters.  Fully 9% plan to vote for the Green Party while 1% say they will vote for a different party.  The number of undecided voters is at 14%, down from (30%) in the CJOB / Global Winnipeg poll. Regionally, the race remains tighter in Winnipeg where the decided voter counts are 40% for the PCs, 27% for the NDP, and 22% for the Liberals.  In the remainder of the province, the PCs have a stronger lead (62% vs. 15% for the NDP and 14% for the Liberals). Research Details A total of 600 randomly selected Manitoba Watch™ panel members participated in the online research study from April 14th to 18th, 2016. Quotas were set by age, gender, and region to match the general population of the province and data are weighted.  Since the research is conducted online, it is considered to be a non-probability proportion sample and therefore, margins of error are not applicable. About Insightrix Founded in 2001, Insightrix Research Inc. is a full-service market research firm that helps clients develop, administer, and manage data collection and information strategies. From its office in Saskatoon, Insightrix offers a comprehensive range of research services. For more information, please contact Lang McGilp, Senior Research Executive Insightrix Research Inc. Tel: 306.657.5640 ext. 229 Cell: 306.290.9599 Email: lang.mcgilp@insightrix.com Web: www.insightrix.com [1] Those who name a party they intend to vote for and those who are uncertain but name a party they are leaning towards....
 

PRESS RELEASE: April 13th, 2016 Progressive Conservatives maintain their lead in the final week of the Manitoba provincial election. A new telephone poll conducted by Insightrix Research on behalf of CJOB and Global Winnipeg finds that one half of decided voters[1] (49%) intend to vote for the Progressive Conservatives. The provincial NDP (24%) and Liberals (22%) appear to be in a statistical tie among decided voters.  Fully, 5% plan to vote for the Green Party while 1% say they will vote for a different party.  Three in ten (30%) Manitobans who plan to vote next week say they are undecided as to which party they will support. Regionally, the race is a bit tighter in Winnipeg where the decided voter proportions are 43% for the PCs, 28% for the NDP, and 24% for the Liberals.  In the remainder of the province, the PCs have a stronger lead (66% vs. 16% for the Liberals and 13% for the NDP). Among younger voters (ages 18-34), the largest proportion intend to vote Liberal (36%); 32% plan to cast their ballot for the NDP, and only 27% for the PCs. Research Details A total of 800 randomly selected Manitoba residents participated in the telephone survey from March 28th to April 7th, 2016. Quotas were set by age, gender, and region to match the general population of the province and the results are weighted.  The margin of error is ±3.5 percentage points, 19 times out of 20. About Insightrix Founded in 2001, Insightrix Research Inc. is a full-service market research firm that helps clients develop, administer, and manage data collection and information strategies. From its office in Saskatoon, Insightrix offers a comprehensive range of research services. For more information, please contact Lang McGilp, Senior Research Executive Insightrix Research Inc. Tel: 306.657.5640 ext. 229 Cell: 306.290.9599 Email: lang.mcgilp@insightrix.com Web: www.insightrix.com   [1] Those who name a party they intend to vote for and those who are uncertain but name a party they are leaning towards....
 

PRESS RELEASE: April 5th, 2016 Insightrix Accurately Predicts Saskatchewan Provincial Election Outcome Insightrix Research was the first polling company to accurately predict the popular vote outcome as far back as early March. Insightrix is proud to report that its independent polls conducted throughout March provided consistent and highly accurate assessments of actual popular voting results of the April 4th Saskatchewan Provincial Election.  Specifically, our most recent poll was within three percentage points of the actual popular vote outcomes for the SaskParty, exactly on for the NDP and one point off for the Liberals. We are pleased to report that similar accuracies in our polling were realized within the battlegrounds of Saskatoon and Regina. About SaskWatch Research® Insightrix began developing its SaskWatch Research® online market research panel in October 2007, using high quality techniques including telephone recruitment and referrals from existing panel members. Presently, there are over 15,000 active panel members representing all regions of the province and distributions of the general population. The panel membership closely matches the 2011 Census based on age, gender, household composition, household income, and education. For more information, please visit http://saskwatch.ca. About Insightrix Founded in 2001, Insightrix Research Inc. is a full-service market research firm that helps clients develop, administer, and manage data collection and information strategies. From its office in Saskatoon, Insightrix offers a comprehensive range of research services. For complete details on our recent polls, please refer to: Insightrix News & Blogs For more information, please contact Lang McGilp, Senior Research Executive Insightrix Research Inc. Tel: 306.657.5640 ext. 229 Cell: 306.290.9599 Email: lang.mcgilp@insightrix.com Web: www.insightrix.com Photo Credit: Martin Cathrae Photo...
 

PRESS RELEASE: March 31, 2016 Voter Intentions Hold Steady in the Final Week of the Campaign A new independent Insightrix Research online poll finds voter intentions remain unchanged in the final week of the election campaign. Among those intending to vote in Monday’s election, nearly one half say they plan to vote for the SaskParty (48%). Two in ten (22%) say they intend to vote for the NDP, 3% for the Liberals, and the Progressive Conservatives and the Green Party each garner 2% of the vote. At this point, one in ten voters (10%) say they are uncertain as to whom they intend to vote for, and another 12% prefer not to say. Among decided voters[1], 60% state they plan to cast their ballot for the SaskParty, while 30% intend to vote for the provincial NDP and 5% for the Liberals. Equal proportions (3%) plan to vote Green Party or Progressive Conservative. These findings are virtually unchanged from an Insightrix poll conducted two weeks ago. [1] Those who name a party they intend to vote for and those who are uncertain but name a party they are leaning towards. No differences are noted by age or gender for the two leading parties. While greater support for the SaskParty remains in the rural areas, voter intentions in Regina appear to have shifted slightly. While the two major parties were in a statistical tie in the Queen City as recently as two weeks ago, our latest poll suggests that the SaskParty has pulled ahead since Easter. One half (50%) of decided Regina voters plan on casting their ballot for the SaskParty, up from 44% in mid-March, with the NDP now trailing at 38%. The SaskParty maintains its lead in Saskatoon. Research Details A total of 1,500 randomly selected SaskWatch Research® panel members participated in the online research study from March 28th to 30th, 2016. Quotas were set by age, gender, and region to match the general population of the province. Since the research is conducted online, it is considered to be a non-probability proportion sample and therefore, margins of error are not applicable. Comparisons have been made to similar polls that used the same methodology, quotas and sample source. About SaskWatch Research® Insightrix began developing its SaskWatch Research® online market research panel in October 2007, using high-quality techniques including telephone recruitment and referrals from existing panel members. Presently, there are over 15,000 active panel members representing all regions of the province and distributions of the general population. The panel membership closely matches the 2011 Census based on age, gender, household composition, household income, and education. For more information, please visit http://saskwatch.ca. About Insightrix Founded in 2001, Insightrix Research Inc. is a full-service market research firm that helps clients develop, administer, and manage data collection and information strategies. From its office in Saskatoon, Insightrix offers a comprehensive range of research services.   For more information, please contact Lang McGilp, Senior Research Executive Insightrix Research Inc. Tel: 306.657.5640 ext. 229 Cell: 306.290.9599 Email: lang.mcgilp@insightrix.com Web: www.insightrix.com...
 

Press Release: March 16th, 2016 A new independent Insightrix Research online poll finds more voters plan to cast their ballot in favour of the SaskParty on April 4th when compared to the past several months. Presently, 61% of decided Saskatchewan voters(#) state they would cast their ballot for the SaskParty, while 29% would vote for the provincial NDP and 6% for the Liberals, if a provincial election were held today. Equal proportions (2%) would vote for either the Green Party or the Progressive Conservatives. Support for the SaskParty has steadily risen from an all-time low in November of last year, with continued momentum since the official start of the election. In contrast, support for the NDP has remained relatively steady over the past several polls. Demographically, those aged 18 to 34 are less likely to say they plan to vote for the SaskParty and more likely to support the Liberals. However, one half of the younger generation still intend to vote for the incumbent party. No differences are noted by gender. Regionally, we continue to see greater support for the SaskParty in the rural areas and greatest support for the NDP in Regina. In fact the two major parties are in a statistical tie in the Queen City. However, the SaskParty currently has a strong lead in Saskatoon and is up from 47% in our November 2015 poll. Our poll also asked Saskatchewan residents how much of an impact various factors have on their decision of which party to vote for. The findings illustrate items that have the greatest impact relate to a party’s stance on specific issues and the party’s past performance. Of note however, the leader of a party has a greater impact than the MLA running in one’s local riding. Perhaps the above findings provide some explanation of the voter intention, given that more Saskatchewan residents find Brad Wall to be more personable than Cam Broten. Part of the issue appears to be the fact that one third of Saskatchewan residents feel they do not know enough about Mr. Broten to comment on his personable nature. Research Details A total of 801 randomly selected SaskWatch Research® panel members participated in the online research study from March 14th to 16th, 2016. Quotas were set by age, gender, and region to match the general population of the province. Since the research is conducted online, it is considered to be a non-probability proportion sample and therefore, margins of error are not applicable. Comparisons have been made to similar polls that used the same methodology, quotas and sample source. About SaskWatch Research® Insightrix began developing its SaskWatch Research® online market research panel in October 2007, using high-quality techniques including telephone recruitment and referrals from existing panel members. Presently, there are over 15,000 active panel members representing all regions of the province and distributions of the general population. The panel membership closely matches the 2011 Census based on age, gender, household composition, household income, and education. For more information, please visit http://saskwatch.ca. About Insightrix Founded in 2001, Insightrix Research Inc. is a full-service market research firm that helps clients develop, administer, and manage data collection and information strategies. From its office in Saskatoon, Insightrix offers a comprehensive range of research services. For more information, please contact Lang McGilp, Senior Research Executive Insightrix Research Inc. Tel: 306.657.5640 ext. 229 Cell: 306.290.9599 Email: lang.mcgilp@insightrix.com Web: www.insightrix.com #Those who name a party they intend to vote for and those who are uncertain but name a party they are leaning towards....
 

PRESS RELEASE: Feb 26, 2016 Economy Tops the Minds of Saskatchewan Residents for this Upcoming Provincial Election A new independent Insightrix Research Inc. online poll finds that more than one half of Saskatchewan residents believe the economy is the biggest issue that should be discussed during the upcoming provincial election campaign. Presently, 54% of Saskatchewan residents believe the economy should top the agenda during the upcoming election campaign. Specific topics within the category of the economy include: the economy in general (25%), employment and job creation (16%), the oil & gas downturn specifically (9%), provincial debt or budget deficits (7%) and taxes (4%). Social issues are next on the list at 34%, including issues related to health care (18%), education (7%), poverty and affordable housing (7%), and refugees and immigration issues (5%). A total of 14% believe the SaskParty’s performance or stance on specific issues should be the focal point of the election, including items such as corruption and wasteful spending (6%), privatization (4%), the LEAN program (2%), GTH issues (1%), P3s (1%), or other Party issues or policies (4%). Infrastructure is noted by 6% of Saskatchewan residents while the environment is noted among 3%. Demographically, men are more concerned about the economy while women are more likely to believe social issues should top election campaign discussions. Belief that the economy should be the top discussion also rises with age. * Note that the above question was asked as an open-ended question and allowed respondents to provide text responses rather than pick from a list presented to them. Text responses have been coded into the above categories. Because some respondents listed more than one issue, percentages within the graph add up to more than 100%. Further, specific categories have been grouped into common themes which are denoted in the darker colour of the graph with the word (NET) next to the theme title. The percentages of individual codes may add up to more than the NET as multiple responses may have been given within the theme. The survey also asked respondents who they feel would be a better Premier of Saskatchewan: Brad Wall or Cam Broten, with the incumbent presently holding a commanding lead. Those more likely to say Brad Wall include men and those living outside of Regina and Saskatoon. Research Details A total of 800 randomly selected SaskWatch Research™ panel members participated in the online research study from February 9th to 11th, 2016. Quotas were set by age, gender, and region to match the general population of the province. Since the research is conducted online, it is considered to be a non-probability proportion sample and therefore, margins of error are not applicable. About SaskWatch Research™ Insightrix began developing its SaskWatch Research™ online market research panel in October 2007, using high-quality techniques including telephone recruitment and referrals from existing panel members. Presently, there are over 15,000 active panel members representing all regions of the province and distributions of the general population. The panel membership closely matches the 2011 Census based on age, gender, household composition, household income, and education. For more information, please visit http://register.saskwatch.ca About Insightrix Founded in 2001, Insightrix Research Inc. is a full-service market research firm that helps clients develop, administer, and manage data collection and information strategies. From its office in Saskatoon, Insightrix offers a comprehensive range of research services. For more information, please contact Lang McGilp, Senior Research Executive Insightrix Research Inc. Tel: 306.657.5640 ext. 229 Cell: 306.290.9599 Email: lang.mcgilp@insightrix.com Web: www.insightrix.com...
 

PRESS RELEASE: Feb 9, 2016 Low expectations this Valentine’s Day in Manitoba mean women may get a pleasant surprise! A new independent Insightrix Research online poll conducted with a random selection of Manitobans finds six in ten men plan to give their partner a gift this Valentine’s Day in Manitoba, while only one in three women expect to receive a gift. Among Manitobans who are in a romantic relationship, 50% plan to give their significant other a gift this Valentine’s Day, whereas only 36% expect to receive one. Demographically, men are more likely to plan on giving a gift (62% plan to give vs. 39% among women) but expectations of receiving a gift are lower among both sexes, especially women (39% of men expect to receive a gift and only 33% of women expect to receive a gift). Popular gifts people are planning on giving and expecting to receive include a romantic meal, a greeting card, chocolates and/or flowers. However, there is the potential for both surprises and disappointments this coming long weekend. One half of women expect to receive a greeting card while only three in ten men plan to give one. While a card may be seen as a smaller gesture, more women expect to receive chocolates or flowers than men plan to give – Guys, are you taking notes yet? On the flipside, some women may be surprised when they receive a romantic meal – only four in ten expect to receive one while nearly one half of men plan to dish out for a candlelit feast. In general, men may have many surprises considering their expectations fall below women’s purchase intentions. As for the big question, one quarter (27%) of Manitobans say they expect to ‘get lucky’ this Valentine’s Day in Manitoba, while 37% say that it isn’t in the cards. A similar proportion (36%), are too bashful to say one way or the other. The odds of a passionate encounter are more favourable for young adults when compared to those over the age of 35 years. Research Details A total of 602 randomly selected ManitobaWatch online research panel members participated in the online research study on January 27th and 28th, 2016. Results are weighted by age, gender, and region to match the general population of Manitoba. Since the research is conducted online, it is considered to be a non-probability proportion sample and therefore, margins of error are not applicable. About ManitobaWatch Research™ Insightrix began developing its ManitobaWatch online research panel in 2015. Presently, there are approximately 4,000 active panel members representing all regions of the province and distributions of the general population. For more information, please visit http://manitobawatch.ca About Insightrix Founded in 2001, Insightrix Research Inc. is a full-service market research firm that helps clients develop, administer, and manage data collection and information strategies. From its office in Saskatoon, Insightrix offers a comprehensive range of research services. For more information, please contact Lang McGilp, Senior Research Executive Insightrix Research Inc. Tel: 306.657.5640 ext. 229 Cell: 306.290.9599 Email: lang.mcgilp@insightrix.com Web: www.insightrix.com...