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The Stories of Market Research: the Insightrix Podcast (SoMR) is BACK for Season 3! And to celebrate, we are excited to reveal our brand-new podcast player! Same Great Content – Now With an Updated Look and Feel Our new podcast portal highlights each episode in a digestible layout, where season one and season two are fully accessible in one great location!  The update to SoMR is our commitment to providing the most quality podcast to our audience. As such, Insightrix has committed to making significant investments into our physical office space to provide innovative multimedia projects like the Stories of Market Research. Please find out more about these investments in Season 3 of our podcast. Season 3 Features Video Podcasting Season 3 of SoMR is PACKED with interviews from exciting guests within the mrx industry. Same great content, but with an exciting video podcast component! Our first video podcast series will focus on the rise and change of mobility, collaboration and innovation in the post-pandemic workforce, the future of commercial office design, and the critical role market research is playing to support businesses in making these decisions. Please keep your eyes peeled for this series to drop its first episode this month!   As you wait for the first episode in Season 3, why not jump into the portal and catch up on any earlier episodes you may have missed - now available in one easy-to-access portal. We look forward to sharing more about the innovation in-house in our upcoming season of Stories of Market Research: the Insightrix Podcast. As always, be sure to subscribe to our podcast on any significant podcast player and leave a review if you like our content! Visit the podcast portal below. ...
 

At Insightrix Research, we believe it is vital to support our local business and not-for-profit organizations during these times. But all of us play a unique role in ensuring independent organizations remain at the heart of Saskatchewan. As an effort to highlight some of our local community champions, Insightrix, in partnership with our online research panel, SaskWatch, produced a short multimedia video to highlight why it is vital to support our neighbours. It takes communities of all shapes and sizes to support local, independent Saskatchewan businesses.  With local, independent organizations as the fabric of our community - we all play a role in ensuring they remain a part of our neighbourhoods for years to come. A recent Saskatchewan COVID-19 Business Impact Survey (September 2020) revealed more than 3 in 4 Saskatchewan businesses said they were stressed due to the pandemic. And it was discovered that those businesses most vulnerable to COVID-19 impacts are essential to our community's culture. As Saskatchewan businesses continue to navigate the impacts of COVID-19, it's important for us to support one another. The spirit of entrepreneurship in Saskatchewan should be rewarded, as our business community plays an essential part in recovering economically. A Saskatchewan Business For 20 Years    Insightrix is a proud Saskatchewan business for more than 20 years. We have had the pleasure of supporting local Saskatchewan businesses and non-profits through our research activities. SaskWatch Research, an online market research community, powered by Insightrix, comprises more than 18,000 Saskatchewan residents who offer their opinions and feedback to help local businesses and non-profits! Many donate their earnings to local charities or spend it at local businesses in their region. We believe that a healthy presence of local, independent businesses is the very fabric of our community – where enterprises, associations, non-profits, and local governments work collectively to foster proactive communities - both big and small, urban or rural. *** To learn more about the Saskatchewan Business Impact Survey, visit https://insightrix.com/saskatchewan-covid-19-research-resource-centre/. For more information about Insightrix Research or SaskWatch Research and its Corporate Responsibility efforts in Saskatchewan, please visit https://insightrix.com/giving-back/. For more information about SaskWatch Research®, visit https://info.saskwatch.ca. A special thanks to Golden Media House, Little Manitou Art Gallery, Escape Sports, Adoption Support Centre of Saskatchewan, and SCAT Street Cat Rescue - Saskatoon for their contributions.    ...
 

In late December, Insightrix conducted an independent poll with Saskatchewan residents to understand how 2020 has impacted our lives. We asked residents how their work-life balance has changed, how productive they feel working from home, how 2020 has affected their overall health and the lasting perceived effect of 2020 on us. Insightrix surveyed 801 Saskatchewan residents on our consumer panel, SaskWatch Research®. Quotas were set by age, gender and region to match the general population. Data were collected from November 16 to 20, 2020. The Good. The Bad. The Ugly.  Just over half (51%) of Saskatchewan residents say that 2020 was a bad year. No surprises there. Those who say that COVID-19 contributed to their year badly, nearly all (95%) say it has contributed "a little/a lot". While a majority of residents say 2020 was not the best year, some residents shared why they believe the year was either good or bad for them. Is working from home here to stay? When asked if Saskatchewan residents had to move to a remote working arrangement, more than half (58%) say yes, while 38% say they did not. Many Saskatchewan residents say they worked from home. And while many adjusted to their "new normal," others explain why the adjustment has been difficult. When asked about working from home, Saskatchewan residents are split on how productive they say they are. A similar portion of people (37%) says they are a lot less/little less productive than those (35%) who say they are a lot more/a bit more productive. How is the Overall Perception of our Health in Saskatchewan?  Since the beginning of 2020, Saskatchewan residents report that their health broadly (62%) remains the same. 24% say that their health is a lot/a little worse. Another 11% say that their health is a little bit better. While most residents report that their health stayed relatively the same, some commented on how COVID-19 changed their lifestyle, whether focusing on more exercise or spending more time outdoors. Has Our Outlook Changed on Society? When asked if attitudes have changed about society and how it functions since the beginning of 2020, a significant portion agreed that it has, with 37% agreeing that their attitudes have changed a lot. Similarly, 46% say their attitude has changed a little about society and the way it functions. Looking at the events of 2020 – Insightrix surveyed residents to see they believe the events of 2020 will have a positive or negative lasting impact on the world. 63% reported that they think there will be a lasting negative impact, while another 21% say that it could have a positive lasting impact. All Doom and Gloom? Further, 42% of residents believe that the events of 2020 will leave a lasting negative impact on society. How optimistic are Saskatchewan residents for 2021? As the year unfolds, 6 in 10 residents say they are optimistic about the year! Research Details A total of 801 randomly selected SaskWatch Research® panel members participated in the online research study between November 16-20, 2020. Quotas were set by age, gender and region to match the general population. Since the research is conducted online, it is considered a non-probability proportion sample; therefore, margins of error are not applicable. However, the margin of error can be estimated to be ±3.5 percentage points, 19 times out of 20 for questions answered by all respondents.   About SaskWatch Research® Insightrix began developing its SaskWatch Research online market research panel in 2007 using high-quality techniques, including telephone recruitment and referrals from existing panel members. Presently, more than 18,500 active panel members represent all regions of the province and distributions of the general population. Panel membership closely matches the 2016 Census, based on age, gender, household composition, household income and education. For more information, please visit https://info.saskwatch.ca.   About Insightrix Insightrix is a dynamic, Saskatchewan-based, full-service market research company. It serves businesses and government entities with insights-driven research solutions and interpretive analysis through leading-edge tools and senior-level expertise across various industries. Insightrix is based in Saskatoon, Saskatchewan, Canada. For complete details, visit https://insightrix.com/market-research-industry-blog/. ...
 

Living in the shoes of your research participants is a good way to learn about them. At least, that is the general thinking around the research methodology of ethnography. In its roots in the social sciences, this was very much how ethnographic research was performed – by living with and observing a person or a group to get a deeper qualitative understanding of who they are and what they are all about. Ethnography is performed a little differently in a market research context – though it can still involve a great deal of direct observation, as well as interviews and discussions, often through one-on-one interviews, video or written diaries and other forms of qualitative research. What makes this type of research ethnographic is that the research takes place in context with the research problem – such as where the participant buys or tries a product, or where an issue may arise for example. Ethnographic research, in most cases, will produce research findings that cut to the core of the “why” or “how” of a thing, perception, process, etc. by providing deep and complex behavioral data based on participants’ actions and behaviours that can be used for all manner of applications in a business sense. Ultimately, there is a business case for ethnographic research any time an organization wants to know more about consumers in terms of lifestyle factors, attitudes, cultural trends and how context affects selection, usage, perceptions or attitudes. How Could an Organization Use Ethnographic Research Effectively? One case for ethnography is to learn how a person or group will respond to a new product or system and actually employ it in their real, daily lives. Let's say your organization is a large department store, for example, and you want to test a new system that would allow your customers to perform their own price checks without the assistance of store staff. You could ask a great number of existing customers what they would like to get out of your price-check system and how they would like to use it. However, since very few if any will have given the question a great deal of thought in their daily lives, the answers they provide may not result in the best system being prototyped and released for mass distribution to your stores. Rather, in this case, it may be better to develop a few prototypes and put them into your stores to observe how your customers are actually engaging with them. Combined with short intercept interviews about their experiences, ethnography research on how your customers negotiate your new system can answer some very important questions: Can your customers use the system without any training? Where were they showing signs of frustration? When were they succeeding? How did the system work best or worst from the customers’ perspective? Armed with this data, you can feel secure that the system your store ends up developing based on the behaviour of your actual customers will meet your customers’ needs best. This is just one example of where an ethnographic study could successfully produce actionable data. However, developing prototypes is only one application of ethnography in market research – it can also be used in almost any situation in which one wishes to know the “how” and “why” a person or a group of individuals does what they do. If you have a great qualitative understanding of these things, the business applications for that data are almost limitless. Ethnographic Research at Insightrix In the summer of 2020, Insightrix wanted to provide select members of our SaskWatch Research® online market research community the opportunity to engage on how they were adjusting to life during the COVID-19 pandemic. We recruited residents to participate in a two-week diary using the FocusVision Revelation platform that included discussion boards, posting videos and images and more, using an ethnography methodology. Participants were asked to engage in a number of activities relating to different subject areas of their daily lives in the study. These subjects included media consumption habits, adjusting to a new elements of daily life interaction like social distancing and experiences with homeschooling and more. The results of this study can be found in our report, Adjusting to the New Normal: A Two-Week Ethnography Study of Saskatchewan Residents. Would you like to know more? Adjusting to the New Normal: A Two-Week Ethnography Study of Saskatchewan Residents answers questions around how residents of Saskatchewan were coping during the early months of the pandemic. It explores their fears and their hopes for the future, how they have worked to adapt and change in their new environment, why they have made the changes they have made and more. Please contact us for more information if you would like to know more about this insightful ethnographic report. ...
 

In late January, Insightrix conducted an independent poll regarding Saskatchewan resident perceptions of Canada-U.S. relations, performance of Trump as president and opinions on other recent events. Here are the findings. We surveyed 801 Saskatchewan residents on our consumer panel, SaskWatch Research®. Quotas are set by age, gender and region to match the distribution of the adult population of the province. Data were collected between January 22-26, 2021. Seven in ten Saskatchewan residents disapprove of the way Donald Trump handled his job as president. Women and those living in Regina and Saskatoon are more likely to disapprove of his performance. q2: Do you approve or disapprove of the way Donald Trump handled his job as president? Base: All respondents, n=801 Similarly, only seven in ten Saskatchewan residents trust the results of the U.S. election. Women and those in Regina and Saskatoon are more likely to trust the outcome. q3: Do you trust that the results of the 2020 American federal election are accurate? Base: All respondents, n=801 A similar proportion feel Donald Trump bears a lot of responsibility for the violence and destruction committed in the U.S. Capitol on January 6, 2021. Fully 16% believe he does not bear any responsibility. Males and rural residents are more likely to hold this belief. q4: How much responsibility, if any, does Donald Trump bear for the violence and destruction committed by some of his supporters after they broke into the United States Capitol (January 6, 2021)? Base: All respondents, n=801 Despite President Biden’s executive order regarding Keystone XL, more than half of Saskatchewan residents believe Canada-U.S. relations will improve under a Biden-Harris administration. Those living in Regina and Saskatoon are more likely to believe it will get better. q1: Under Biden-Harris, do you expect Canada-U.S. relations to… Base: All respondents, n=801 Intent to be vaccinated On a different topic, seven in ten Saskatchewan residents say they will choose to be vaccinated when a vaccine becomes available to them.  q6: If a vaccine for the coronavirus is made available to you, will you choose to be vaccinated? Base: All respondents, n=801 *** Research Details A total of 801 randomly selected SaskWatch Research® panel members participated in the online research study between January 22 to 26, 2021. Quotas were set by age, gender and region to match the general population. Since the research is conducted online, it is considered to be a non-probability proportion sample; therefore, margins of error are not applicable. However, the margin of error can be estimated to be ±3.5 percentage points, 19 times out of 20 for questions answered by all respondents.  About SaskWatch Research® Insightrix began developing its SaskWatch Research online market research panel in 2007 using high-quality techniques, including telephone recruitment and referrals from existing panel members. Presently, there are more than 18,500 active panel members representing all regions of the province and distributions of the general population. Panel membership closely matches the 2016 Census, based on age, gender, household composition, household income and education. For more information, please visit http://info.saskwatch.ca/. About Insightrix Insightrix is a dynamic, Saskatchewan-based, full-service market research company. It serves businesses and government entities with insights-driven research solutions, and interpretive analysis through leading-edge tools and senior-level expertise across a broad range of industries. Insightrix is based in Saskatoon, Saskatchewan, Canada. For complete details visit:  https://insightrix.com/market-research-industry-blog/. *** For more information, please contact: Insightrix Research Inc.Tel: 306.657.5640Email: info@insightrix.com Web: insightrix.com ...
 

Talking Advertising Testing with Majid Khoury In Episode 7 of Stories of Market Research: The Insightrix Podcast, we sat down to speak with Majid Khoury, an advertising research expert with more than 31 years experience in advertising testing and evaluation, who specializes in the development of best practices in the implementation of advertising research in the context of market research. Majid also works with Insightrix on many high-profile advertising research projects. In the conversation, co-hosted by Insightrix Research Manager, Partha Roy, many interesting and valuable ideas and concepts as they relate to ad testing were discussed. So many, in fact, that we chose to develop a short article around them. So, please enjoy these, the Top 3 Lessons Learned from Ep. 7 – Market Research & Ad Testing. Ad Testing Minimizes Risk One of the first learnings from the podcast is that advertising research minimizes risk to clients. Think of it this way: You’re asked to have a set of multi-channel ads developed for a campaign your company has been running. You contact an agency and provide a list of your company’s needs and a budget for the project. You wait, and after the creative is developed, you send your new advertisements out into the world on their various channels – only to find that nobody is connecting to the ads in the way you wish they would. Or worse yet, the advertisements are poorly received by the public, placing a negative light on your brand. In this hypothetical situation, you’ve spent your company’s money, but ultimately, you have very little to show for the time, effort and resources that were put into the ads’ development. Wouldn’t it be better to spend a small fraction of that budget first to get some intelligence about whether those ads would be well received rather than hoping for the best? This is why it’s always recommended to test ad strategy (what the story is) and creative (how the story is told) early in the ad development process. Leaving what is usually a very small line item open in your budget to add a testing component to your advertising plans could end up saving the client a great deal of time and effort in the long run, all while making sure the best ads make it out into the world to be seen by the public. The Best Advertising Research Outcomes Come Out of Collaboration Another valuable takeaway from our conversation with Majid came from a discussion around the age-old myth that advertising agencies and insights agencies are at odds with one another. This myth goes that ad agencies resent researchers for deprecating and devaluing their creative, and that insights agencies resent ad agencies for developing creative that doesn’t serve the needs of their clients. This is a myth! Do not buy it. In fact, according to Majid (and from our own experience at Insightrix), the best outcomes for all parties – researchers, advertising agencies and clients - are often found when all three parties come together to work as a team. This is about each group understanding the challenges of one another. For the client, challenges are going to be budget and time. For agencies, those challenges are going to be developing an effective and technically achievable creative in the time they have and on the budget they’ve been given. For researchers, those challenges could include developing a research plan and executing it on time and on budget – that includes research outcomes that are insightful and actionable for both the ad agency and the client. If all parties are working together rather than as opposing entities, mutual understanding of what each group needs and wants out of each of their roles can be negotiated and realized – to the benefit of everyone involved. Majid describes this best when he said, “I call it the triangle. It’s the best way to look at this is to have the agency, the client and the research – the advertising research – to work together as a team.” Ad Testing Must Evolve to Be Faster In today’s advertising marketplace, with multi-platform advertising campaigns in mind, clients need their advertising research turned around quickly, but without a loss in the quality of the research. Majid refers to this reality as a need to change and evolve with the times. Building on the theme of working together with the client and the agency to develop the research itself, advertising researchers can work with both parties to get an understanding of their reporting needs and adjust reporting based on their needs. Rather than taking unnecessary time to develop lengthy reports that do not serve clients' immediate needs, often it is more important to  get the client the data they need quickly and in a format they can understand and operationalize immediately. “I think it’s more about our thinking from a research point of view and as researchers about how to tackle this in a way that makes it faster and cheaper without jeopardizing the quality.” Get the Rest of the Story It really can’t be overstated how important advertising testing can be. Clients, agencies and researchers all benefit – and so does the final advertising product. If you would like to hear the entire episode in which these takeaways can be found, check out Stories of Market Research Ep. 7 – Market Research & Ad Testing. Would you like to learn about Insightrix advertising testing? Fill out the form below to learn how ad testing can be done quickly, effectively and cost-efficiently using the Insightrix AdCheck advertising testing solution. hbspt.forms.create({ portalId: "374811", formId: "8840889c-c60d-4b8f-9497-7fbe2ed96766" }); ...
 

A new independent poll conducted by Insightrix Research, Inc., shows the SaskParty maintains a sizable lead in the upcoming election.  Among decided voters, 54% plan to cast their ballot for the incumbent while 35% plan to vote for the Saskatchewan NDP....
 

Testing UX with insights professionals prioritizes user experience to help guide and improve your design at all stages of development. UX research goes beyond the feedback survey – if you want user research to help inform your usability design, you might want to go with an outside agency to help collect data about user behaviour that focuses on pain points, cultural factors and more. While market research and user research are not one in the same, you will find agencies that employ UX experts – like Insightrix – can offer UX research that looks beyond attitudinal behaviours to discover insights by understanding REAL end user behaviour. Below are just a few of the ways a market research agency with dedicated UX researchers could be your best bet when it comes to testing your next website, product, packaging or application. User-Centric Design Put your user in the decision seat. Insights agencies employ professional, trained research experts who have access to the latest testing technologies, in-depth market knowledge and most up-to-date research methodologies. By including a market research team into your development cycle, your next app or website will benefit from the actionable insights they can uncover – resulting in a better, more user-centric product. While market research often focuses on the "why" – there are research methods we employ to help analyze behaviour that go beyond the questionnaire. For example, Insightrix recently employed our Young Adult Market Research Online Community to develop a mini UX project with our young community members. In doing so, Insightrix created a small research project – where our young adults participated in a series of small exercises at each phase of the product development. At stage one, we asked the community about design pain points and user interactions with the design in question. We received the responses - and we were able to make a decision within three hours from running the exercise. At stage two, we asked our community to discuss the new UX changes based on their feedback among themselves. Again, we were able to achieve deep qualitative reporting within hours on the changes we made to the UX based on their feedback. Rather than stop here at a purely attitudinal approach - we decided to probe further to understand their actual behaviour. At stage three, we narrowed in on specific behaviours – how long did it take for them to log in? What specific information did they find when signing in? How easy was it to get from point A to point B? Market research listens to what people have to say. And to employ UX research, it is important to also understand what they do when they interact with a website, application or product design. Oh, you’ve got a snowball sample… that’s adorable… Why wouldn’t you turn to the experts with the largest, most well-developed and targeted participant groups that are available for your next UX testing project? Insights agencies like Insightrix have access to massive numbers of engaged research participants. What’s more, these sample groups are usually well-versed in the research process themselves – having in some cases been members of research panels for years. Take our largest online market research panel - SaskWatch Research®. SaskWatch has an available sample group of more than 18,000 Saskatchewan residents. Regardless of their location, Insightrix has been collecting valuable normative data for years to help segment our participants to match exactly what your usability testing requires. Having access to a large and engaged research sample gives insights agencies the benefit of being able to develop research participant groups who are specifically targeted to your UX research needs. No matter who your app or website is aimed at serving, market research agencies can enlist participants who would actually use it to work in the testing process. This means that when your project comes out of testing, it will have the best user experience available for the groups who would use it in the real world. For example, a recent usability project we ran included understanding the needs of job seekers in a specific marketplace. To understand job seekers in this specific marketplace, it was important for Insightrix to understand who lives in that marketplace. From there, we were able to identify core target groups who helped define the personas for what a job seeker may look like. In effort to find the target groups (i.e., Graduates, Newcomers, Parents with Children in High School, etc.), Insightrix sent out a small screener to sample sets who met the target group requirements. If the member filled out the screener and qualified, we asked them a series of questions in the form of a scenario in which the target group may find themselves. For example, we may have asked the participant where to locate the directory for local businesses, or how to find the job board from the main page. By using a series of text analyses and heat maps supported by scenario-like questionnaires, we were able to combine the style of interaction with research participants, using UX techniques, to come to the best insights possible. Agile UX Research If you are testing a digital product like an app or a website, you should be doing your usability testing online too. It just makes sense. For Insightrix, we understand sometimes our participants are not always city-bound, and many live in rural areas where commuting is not always the quickest. We understand that our participants can’t always be in person for research – even for usability testing. That is why we power usability testing tools that allow for remote UX testing. But when is that really important? Think of it this way… if you require your application to be tested with participants who live in a rural area and, say, farm for a living...
 

Who knew passive data collection could make research so convenient? Passive data collection, sometimes called passive data metering, is a valuable addition to the research toolkit, especially in cases where your research requires segment-specific, timely and accurate data about your customers' online behaviours and habits. Over the past half century or so, market research data collection has been done through traditional methods. Where once traditional data collection was accomplished mostly through face-to-face techniques like focus groups or in-depth interviewing, data collection soon leveraged technology, and by the 90s, data collection was being done remotely by telephone. Then, in the 2000s, market research began to move much of its data collection to the internet, using online panels to conduct surveys, hold discussions or perform interviews with participants. This progression led to more an easier and more thorough collection process that led to greater amounts of better developed data for insights professionals to analyze – resulting in deeper and more actionable insights for their clients. But these newer techniques that were facilitated by technology had one thing in common – they were still reliant on traditional, active market research methodologies to collect the necessary data – like focus groups, in-depth interviews, discussions, etc. Now, over the past several years, a new data collection method has become available to insights professionals - passive data collection. With that in mind, let's find out what passive data collection is all about and how it could benefit your next research project. The Art of Passive Data In a nutshell, passive data collection is a method by which data is collected without the active participation or direct involvement of the participants who are being studied – all with the full knowledge and consent of those who participate. Passive Data metering can record the user’s activity, such as website search history, app usage, streaming media usage, social media activity and much more, all with the permission of the user. This activity is collected by the app and then analyzed by insights professionals. It’s actually pretty simple, really – but the complexity and richness of data that results is anything but. Skip the Surveys What is important about passive data collection is that it is just that - passive. It does not ask for any active participation from research participants. All they have to do is what they would do normally, and the data flows in. Compare this with active data collection methodologies like surveys or interviews where participants must consciously take part in every part of the data collection process. Sometimes self-reported data isn’t as reliable – I mean, we are humans and human error is often an issue for studies that require things like recall. For example, asking someone how many times they’ve seen an advertisement on YouTube may be hard to remember – but passive data eliminates that notion completely. Whether they are self-reporting seeing an advertisement several times, the passive data approach will identify if they have seen the advertisement, when they saw it, and if they did anything to engage with it further – now that is real insight! Passive data collection removes the burden of reporting from the participant and allows them to participate in the research process with little to no effort on their part. Get an Authentic Picture of Your Actual Customers Active data collection techniques definitely have their place and are still a valuable research tool, but they all have one thing in common: they rely on what a participant tells you rather than on their actual, real-life behaviours. Using passive data metering, you get a front row seat to all your customers’ behaviours as they relate to your brand – and your competitors. Achieve better representation - When you monitor users’ online behaviours, you can tell exactly who your customers and potential customers really are through observing their actions, not just what they say. Combine this with thoughtful and active targeted research recruiting, and you can learn even more about your target customer and their preferences. Remove the guesswork - Knowing exactly where your target customer is going online and what they are doing saves brands time, energy and money. More than that, through metering participants’ online behaviour, companies can gain valuable insights relating to other areas of interest they may have that can be integrated into marketing initiatives, advertising campaigns or product offerings. Complement traditional research - Earlier we mentioned that traditional research still very much has a place in market research and that could not be more true! When you engage with participants in active data collection, you are engaging them on a conscious level – getting their thought out and well-considered opinions. These opinions are incredibly valuable, as they represent what participants want you to know – you don’t have to be a genius to know how valuable that kind of information can be. When combined with passive metering, the increased depth and quality of the data collected is undeniable – and the recommendations based upon it are even more relevant and actionable. Passive Data Collection at Insightrix Insightrix Passive Data Metering is a valuable stand-alone research methodology, or it can act as a complement to more traditional, active data collection techniques. Data on the internet is not just widely available – it can provide companies with real, actionable results. Don’t miss out on the opportunity it presents. If you would like to know more about Insightrix Passive Metering, please fill out the form below to download our brochure. And if you already know passive data collection is perfect for your next research project, contact us. hbspt.forms.create({ portalId: "374811", formId: "90224d74-059f-4167-9bc7-e0c73048b527" }); ...
 

For our clients, having access to their research results in a convenient and centralized repository where they can view and assess data in real time, as it comes in, is crucial. That's why at Insightrix, we are proud to incorporate TIBCO Spotfire technology to provide our clients access to their research reporting. Check out the infographic below to discover some of Spotfire's features and how Insightrix Portals can benefit your next research project. Would you like to download this infographic? Just fill out the form below to access your own .PDF copy. hbspt.forms.create({ portalId: "374811", formId: "67f6f74f-172c-4009-a645-6fe7b5960aa2" }); ...