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How familiar would you say you are with the leaders of the following provincial political parties? There has been a lot of talk about the increased costs of living and inflation lately. The provincial budget will be announced in March 2024. Which of the following approaches would you prefer with this budget? Which of the following things should the provincial government focus on most to improve affordability for Saskatchewan residents? (select up to three items) Considering the above points, do you support or oppose the government stopping the collection of the federal carbon tax on SaskEnergy bills? For complete basic disclosure details, download the full PDF report here. About SaskWatch Research® Insightrix began developing its SaskWatch Research online market research panel in 2007, using high quality techniques, including telephone recruitment and referrals from existing panel members. Presently, over 20,000 active panel members represent all regions of the province and distributions of the general population. For more information, please visit http://saskwatch.ca. About Insightrix Insightrix is a dynamic, Saskatchewan-based, full-service market research company. It serves businesses and government entities with insights-driven research solutions and interpretive analysis through leading-edge tools and senior-level expertise across a broad range of industries. Insightrix is based in Saskatoon, Saskatchewan, Canada. For complete details, visit https://insightrix.com/market-research-industry-blog/. For more information, please contact: Lang McGilpResearch DirectorInsightrix Research Inc.Tel: 306-657-5640 ext. 229Email: lang.mcgilp@insightrix.comWeb: www.insightrix.com ...
 

The 2023 Saskatchewan Holiday Outlook Report is here, packed with all the latest insights into the holiday retail landscape in Saskatchewan. We've gone above and beyond, incorporating the power of DisplayR, our cutting-edge reporting tool, to bring you an interactive dashboard that takes your understanding to new heights. We explore the shopper segmentation, diving into local 'Sask' and online-savvy shoppers. Find out how they see themselves during the holiday season and what phrases describe their shopping behaviour. Powered by DisplayR Powered by DisplayR, this tool allows you to analyze the data yourself, giving you the power to uncover trends, make insightful observations, and ultimately make data-driven decisions. With a few clicks, you can filter the data by age, region, and even the presence of children in the household. This level of segmentation allows you to understand your target audience better and tailor your strategies accordingly. As you navigate the Insightrix Holiday Report interactive dashboard, you'll realize the potential it holds for your own projects and reports. DisplayR seamlessly connects survey data, analysis, and visualizations, making report automation a breeze. Uncover data stories, gain better and faster insights, and take your analysis to new heights. .responsive-iframe-container { position: relative; padding-bottom: calc(350% + 24px); /* Adjust the value to control the aspect ratio for mobile */ height: 0; overflow: hidden; } .responsive-iframe-container iframe { position: absolute; top: 0; left: 0; width: 100%; height: 100%; } @media (min-width: 768px) { .responsive-iframe-container { padding-bottom: 35%; /* Adjust the value to control the aspect ratio for tablet */ } } @media (min-width: 1024px) { .responsive-iframe-container { padding-bottom: calc(350% + 62px); /* Adjust the value to control the aspect ratio for larger screens */ } } For Basic Disclosure Elements, click here.  ***Research DetailsA total of 802 randomly selected SaskWatch Research® participants were surveyed in the online research study between October 10 and October 25, 2023. Quotas were set by age, gender and region to match the general population of the province, and as such, the data did not need to be weighted. Since the research is conducted online, it is considered a non-probability proportion sample; therefore, margins of error are not applicable. However, the margin of error can be estimated at ±3.5 percentage points, 19 times out of 20 for questions answered by all respondents. About SaskWatch Research®Insightrix began developing its SaskWatch Research online market research panel in 2007, using high quality techniques, including telephone recruitment and referrals from existing panel members. Presently, over 20,000 active panel members represent all regions of the province and distributions of the general population. For more information, please visit http://saskwatch.ca. About Insightrix®Insightrix is a dynamic, Saskatchewan-based, full-service market research company. It serves businesses and government entities with insights-driven research solutions and interpretive analysis through leading-edge tools and senior-level expertise across a broad range of industries. Insightrix is based in Saskatoon, Saskatchewan, Canada. For complete details, visit https://insightrix.com/marketresearch-industry-blog/. ...
 

For complete basic disclosure details, download the PDF report here.  About SaskWatch Research® Insightrix began developing its SaskWatch Research online market research panel in 2007, using high quality techniques, including telephone recruitment and referrals from existing panel members. Presently, over 20,000 active panel members represent all regions of the province and distributions of the general population. For more information, please visit http://saskwatch.ca. About Insightrix Insightrix is a dynamic, Saskatchewan-based, full-service market research company. It serves businesses and government entities with insights-driven research solutions and interpretive analysis through leading-edge tools and senior-level expertise across a broad range of industries. Insightrix is based in Saskatoon, Saskatchewan, Canada. For complete details, visit https://insightrix.com/market-research-industry-blog/. For more information, please contact: Lang McGilpResearch DirectorInsightrix Research Inc.Tel: 306-657-5640 ext. 229Email: lang.mcgilp@insightrix.comWeb: www.insightrix.com ...
 

For Immediate Release: September 29, 2023, 10:00 AM (-6GMT) A new independent poll conducted by Insightrix Research highlights one half (53%) of Saskatchewan residents say the National Day of Truth and Reconciliation is important to them personally. This is consistent with a similar poll we conducted in October 2022. Those of indigenous ancestry, females, younger and middle-aged residents and those living in Regina and Saskatoon are more likely to hold the Day in high importance.   Participation in The National Day of Truth and Reconciliation Four in ten residents say they plan to wear orange in recognition of The National Day of Truth and Reconciliation this week, up from 36% who said they wore orange last year. Few (16%) plan to participate in or attend an event related to the Day. Planned employer participation in the Day is modest. Support for making The National Day of Truth and Reconciliation a Statutory Holiday Residents are largely supportive (71%) of making The National Day of Truth and Reconciliation a statutory holiday, consistent with our 2022 poll (70%). Support largely aligns demographically with the importance residents place on the Day. For complete basic disclosure details, download the full report Insightrix Info Release - Truth & Reconciliation 2023 About SaskWatch Research® Insightrix began developing its SaskWatch Research online market research panel in 2007, using high quality techniques, including telephone recruitment and referrals from existing panel members. Presently, over 20,000 active panel members represent all regions of the province and distributions of the general population. For more information, please visit http://saskwatch.ca. About Insightrix Insightrix is a dynamic, Saskatchewan-based, full-service market research company. It serves businesses and government entities with insights-driven research solutions and interpretive analysis through leading-edge tools and senior-level expertise across a broad range of industries. Insightrix is based in Saskatoon, Saskatchewan, Canada. For complete details, visit https://insightrix.com/market-research-industry-blog/. For more information, please contact: Lang McGilpResearch DirectorInsightrix Research Inc.Tel: 306-657-5640 ext. 229Email: lang.mcgilp@insightrix.comWeb: www.insightrix.com ...
 

A successful brand strategy is all about telling a compelling story that leaves no room for misinterpretation. However, achieving this requires conducting a thorough brand audit from external and internal perspectives. A brand audit is a comprehensive evaluation that assesses how your brand is perceived by those outside and inside your organization, including customers. It aims to answer the question, "Are we what we say we are?" Why Conduct a Holistic Brand Evaluation? The primary reason to conduct a brand audit is to confirm your brand's intended and actual impact in the market. By evaluating your brand's assets and understanding how they resonate with your target audience, you can measure your brand's effectiveness and ensure that it aligns with your core values and identity. Furthermore, staying on top of your brand promise is crucial as the market evolves. Objectives of a Holistic Brand Evaluation There are three key objectives to this type of research. Measuring Strengths and Weaknesses: Thoroughly examine your brand's assets to ensure they align with your core values and adapt to the evolving market landscape. Understanding your brand's position in the market enables you to identify areas for improvement and plan corrective actions. Analyzing the Market: By assessing your brand's position in the market, you can determine whether you are a leader, a newcomer, or a disruptive force with a unique edge. Comparing the market landscape to your target audience helps measure your brand's impact and devise effective strategies. Identifying Competitors: To remain relevant in a world of endless choices, it's crucial to know who your direct competitors are, how you measure up against them, and what sets you apart. Remember, no brand can excel in every aspect, so identifying your key differentiators is essential. Conducting a Holistic Brand Evaluation: the External Perspective The external review focuses on how those outside your organization perceive and recognize your brand. It involves evaluating design elements like your logo, colours, website, social media, and physical assets like letterheads and office space. The goal is to assess whether the public can recognize your brand through packaging and materials. This review helps us understand how you present your brand to the general public and if you are resonating with them in line with your core values. What do they know about your brand? Does your brand solve a problem for them? This gives us a collective idea of how you present yourselves to those outside of your organization and identifies whether or not you are resonating with the general public in a way that aligns with your core values. Conducting a Holistic Brand Evaluation: the Internal Perspective The internal review examines how your employees and customers perceive your brand. It involves analyzing internal communications such as policy changes, employee handbooks, company benefits, and customer feedback from sources like Google reviews and surveys; if you don't currently have a mechanism to elicit customer feedback, that can easily be set up as part of this phase through real-time surveys or post-transaction surveys. This phase ensures that your internal stakeholders understand your brand's mission, values, and their unique role in conveying your company's purpose. It also provides insights into how well you maintain a strong brand internally. The internal review gets at things like: Can you describe the company's mission and values? Can you define the company's brand? What problems do you think the company's brand solves? What is your unique role in conveying our company's purpose? This provides an in-depth overview of how you perform on the things you want to portray and whether you are holding up on the most important things to maintain a strong brand. Unlocking the Benefits of a Holistic Brand Evaluation  In the end, a holistic brand evaluation allows you to evaluate yourself against your core values while providing both an outside and inside perspective that can clearly outline any gaps in the alignment. These gaps then create opportunities. The opportunity to engage in new ways, stay on top of the game and differentiate yourself from your competitors. Stories of Market Research: the Insightrix Podcast Ready to supercharge your brand strategy? Don't miss the jam-packed episode of Stories of Market Research: The Insightrix Podcast! Join host Sharday Torgerson as she engages in an enlightening conversation with Shonna Caldwell, Chief Revenue Officer of Insightrix, and Larry Anderson, Chief Relationship Officer of Chess Club Agency, where they delve into the power of brand audit research and effective brand strategies. Discover the secrets behind successful brand auditing and its role in shaping a company's employer branding strategy. Shonna and Larry provide real-life examples, both good and bad, illustrating the profound impact these strategies can have on organizational success. Their insights shed light on the importance of collaboration and strategic alignment between market research firms and creative agencies, elevating creative efforts and benefiting clients. Listen here! ...
 

The market research industry is no stranger to the constant pressures from emerging research technology trends. The advancement, in many ways, has catapulted our field of work into a new era of data collection for insights professionals.  For example… Remember when canvassers walked neighbourhoods with a pen and paper in hand? Well, that quickly evolved into calling centres calling extensive telephone lists. Then came the y2k era of administering surveys both multimode (telephone and online) and online by email. And by 2010, interactive digital surveys became more prevalent, like SMS, QR codes, and pop-up website windows. Skip ahead where DIY survey platforms, social media, and gamification (such as pausing in the middle of a game or YouTube video to conduct a survey question) are becoming quick, agile ways to support your survey data. As insights professionals, we've experienced the unfolding of ways to collect data and achieve an accurate read on a desired target audience. But, in our most authentic nature, we love a good trend! Quickly enters 'ResTech' - otherwise known as research technology. A term that has transformed the MRX industry by combining technologies and tools to create more agile and innovative solutions to advance research evolution. ResTech can be everything from simple task automation to SAAS, social media, video and remote collaboration, DIY solutions, interactive dashboards and even AI. Stories of Market Research Powerhouse Guests Within the last year, we have interviewed many great ResTech leaders in market research on Stories of Market Research: the Insightrix Podcast: CloudResearch on their industry-changing data quality solutions that combine behavioural and technological vetting. Listen to the episode here. Attest on their incredible consumer research survey tool that offers creative SAAS technology. Listen to the episode here. And RealityMine on their passive metering, automatic content recognition, and geolocation tools. Listen to the episode here. These are only a handful of the many ResTech firms that are doing outstanding work supporting the insights industry by empowering the many stages of market research using technology. There are so many ways that technology is fuelling methods of traditional survey data collection. How does ResTech support market research suppliers? Real-time Data ResTech can support researchers and end-users with a flexible solution to access real-time data and prune specific insights to understand target audiences. For example, automated feedback surveys triggered after an online purchase ask how satisfied you are with the recent experience. The maturation of contacting individuals in real-time as they experience an interaction has forever transformed our end clients' ability to access survey data when and how they want. As a respondent fills out a short questionnaire in a feedback form, the data in the backend is automatically stored and sent to a live dashboard where one can access the data and begin to understand their customer without waiting for a deliverable or project milestone. Automation ResTech takes care of unnecessary manual work in survey data collection by generating a connection between technologies to automate data collection, cleaning and analyzing the data, meaning much of the redundancy in traditional MRX processes is removed using automation. As researchers, we are more efficient, less biased, more comprehensive, and more inclusive because of our ability to access respondents online. Now one big (and we mean BIG!) caveat to this type ResTech is it does not replace the value of market research but provides a more excellent value by reducing mundane, day-to-day tasks. Technology enhances what market research can accomplish – making traditional research processes much faster and more efficient, allowing insights professionals to supplement methods to help clients understand their consumers. With ResTech accomplishing its task in the background, insights professionals can focus on those golden nuggets for better business planning. This gives you and your client back one valuable resource we all need more of – TIME! Time to dissect the insight and learn about your business. Time to connect the dots between what the data is saying and how to make it work for you. That is the true power of the human element within our industry. Sample Quality As insights professionals, we must prevent insufficient data from impacting our studies, starting with fraud detection and prevention when managing online samples. Greenbook states that 15 to 30% of market research data across the industry is considered fraudulent. And while fraud is quickly becoming rampant in a digital-first society, staying ahead requires vigilance. So how do we avoid the embarrassment of insufficient data? According to our friends at CloudResearch, leading experts in data quality market research technology, there are many steps you can take to be proactive in vetting the quality of the sample. Besides dedicated internal processes, CloudResearch suggests considering a market research tool (such as their data quality tool Sentry) to help improve data quality before it enters your survey. Sentry is a pre-vetting system to screen respondents using technical and behavioural measures. Sentry gives clients data they can trust and increases the confidence in insights quality with less time returning to fill in hard-to-reach groups due to removing bad respondents pre-survey. Want to learn how Sentry works? Jump into a recent Stories of Market Research podcast, where we interview some folks at CloudResearch who helped bring Sentry to life! Collaboration As consumers change and evolve rapidly, especially in the digital environment, insights will play an essential role in understanding customers and their needs. Technology will only increase the demand for more competitive research, allowing research suppliers to collaborate with others to provide mutual clients with high-quality research faster than ever before. As end-client demands become more configured to agility and speed, research suppliers must protect the value of market research by using technology WHEN it counts. ResTech is a tool in our toolbox – it changes how we do business so we can understand why we do business. Want to learn more? At Insightrix, we will help you harness the powers of research technology to help conduct market research with speed and cost in mind to help you gain more valuable insights into your target audience. For more information, email info@insightrix.com. Episode 24: Passive Metering? Data Collection Ethics + Tools for Success: we talk with Billy Grant, Head of Product at RealityMine. Billy gives us a look into the world of passive metering through the lens of RealityMine – a state-of-the-art software buzzing in the market research industry. Billy gives us an in-depth look at how passive metering works and what types of businesses have successfully employed passive metering. Episode 25: Consumer Research – A Post-Pandemic Lens: We talk with Jeremy King, CEO at Attest. Jeremy and Sharday discuss consumer profiling, creative testing, and how SAAS technology is leading the pandemic digital transformation. Episode 34: The Significance of Data Quality in Market Research: Sharday connects with Leib Litman (Co-Founder and Chief Research Officer) and Cheskie Rosenzweig (Senior Researcher and Product Scientist) of CloudResearch to chat about the state of data quality in market research. Too Important to Get it Wrong: The Consequences and Embarrassment of Bad Data Quality: https://www.cloudresearch.com/resources/blog/the-consequences-of-bad-data-quality/ Market Research Fraud is on the Rise — Let's Conquer It Together: https://www.greenbook.org/mr/insights/market-research-fraud-is-on-the-rise-lets-conquer-it-together/. ...
 

Shopping Local Top of Mind For Saskatchewan Residents This Year The 2022 Saskatchewan Holiday Outlook Report has all the up-to-date facts about the holiday retail experience in Saskatchewan. What’s more, it is deep in context, containing Saskatchewan holiday shopping intelligence important for local Saskatchewan businesses. Learn how much each demographic will spend during the 2022 holiday shopping season and how many Saskatchewan residents expect to buy gifts.  Learn which proportions of residents expect to do their holiday shopping online in 2022. More than that, you can discover how much residents expect to spend this year, what means of payment they will be using and how that compares to their holiday spending in previous years. Understand how discounts affect expected holiday shopping behaviour… and much more! Read on! *** Research Details 802 randomly selected SaskWatch Research® panel members participated in the online research study between November 8 and 13, 2022. Quotas were set by age, gender and region to match the general population of the province, and as such, the data did not need to be weighted. Since the research is conducted online, it is considered a non-probability proportion sample; therefore, margins of error are not applicable.  However, the margin of error can be estimated to be ±3.5 percentage points, 19 times out of 20 for questions answered by all respondents. About SaskWatch Research® Insightrix began developing its SaskWatch Research online market research panel in 2007, using high quality techniques, including telephone recruitment and referrals from existing panel members. Presently, over 20,000 active panel members represent all regions of the province and distributions of the general population. For more information, please visit http://saskwatch.ca.   About Insightrix Insightrix is a dynamic, Saskatchewan-based, full-service market research company. It serves businesses and government entities with insights-driven research solutions and interpretive analysis through leading-edge tools and senior-level expertise across various industries. Insightrix is based in Saskatoon, Saskatchewan, Canada. For complete details, visit https://insightrix.com/market-research-industry-blog/.   For more information, please contact: Lang McGilp Research Director Insightrix Research Inc. Tel: 306-657-5640 ext. 229 Email: lang.mcgilp@insightrix.com Web: www.insightrix.com Insightrix Research Inc. (Insightrix) is a member of the Canadian Research Insights Council (CRIC) and confirms that this research fully complies with all CRIC Standards, including the CRIC Public Opinion Research Standards and Disclosure Requirements (https://www.canadianresearchinsightscouncil.ca/wp-content/uploads/2019/09/CRIC-Public-Opinion-Research-Standards-and-Disclosure-Requirements-1.pdf) For more information on survey questions and basic disclosure, click here....
 

The Saskatchewan Social Media Usage and Local Business Report continues to provide trended data and actionable insights that help brands interested in the Saskatchewan marketplace make better-informed decisions with their paid, earned, and owned media strategy. To give some insight into what you can expect in the report, we compiled a list of five critical statistics to help you better understand the Saskatchewan consumer in 2023. If you like these, don't forget to get the full report today. The 2022 Saskatchewan Social Media and Local Business Report  To understand online consumer behaviours in Saskatchewan, Insightrix Research® conducted its annual Saskatchewan Social Media Usage Study. The study was conducted with Saskatchewan residents to understand their online behaviours, focusing on their social media habits, preferred communication channels, and shopping trends. More than 1,200 Saskatchewan residents participated in the study (August 2022) using SaskWatch Research®, our proprietary online market research panel. Comprehensive results from this syndicated report are available in the 2022 Saskatchewan Social Media & Local Business Report. Facebook is no longer the most popular social media channel in Saskatchewan but is still the most frequently used on a daily basis. Facebook has primarily saturated itself with users pre-pandemic and has since become a social media monopoly. With the purchase of Instagram and WhatsApp in recent years, Facebook remains competitive even with new social media platforms emerging. According to the 2022 Saskatchewan Social Media Usage report, Facebook has been dethroned as the most popular social media platform but still ranks the highest in daily use among Saskatchewan Millennials, Gen Xers, and Baby Boomers. While Facebook continues to plateau, its sheer dominance on the social media landscape is hard to ignore. Why is this important for Saskatchewan marketers to know? Though audience saturation is happening in Saskatchewan among those who use Facebook, it's essential to understand that Meta is still an effective platform for marketers trying to reach target audiences online. While the frequency of using Facebook is shifting toward the older generations, the platform is still the most consumed daily, meaning your digital advertising budget should continue leveraging Facebook. Since 2020, more trended daily users have been logging on to TikTok (in Saskatchewan) than ever before. It's no question that TikTok has become a worldwide phenomenon in the last few years, and in Saskatchewan, it's no different. Between the rich lifehacks and endless viral TikTok dances, the uber-visual platform has risen in popularity, quickly becoming one of the most frequently utilized in Saskatchewan. Our survey data shows that 1 in 5 social media users in Saskatchewan uses TikTok daily (21%) 😱. That is a continuous rise from 2020, when roughly 1 in 10 Saskatchewan social media users said they used the app daily (8%).* Why is this important for Saskatchewan marketers to know? The influence of TikTok is nothing to ignore! The utter virality of the platform, combined with the ability to collaborate with different people, breathes life into an application that prides itself on incredible brand engagement, especially in the B2C environment. TikTok is significantly changing how younger online consumers search for brands. As Gen Z continues to experience the internet through social or entertainment apps, the era of the consumer-driven search will shift from traditional search engines to in-app experiences, and Gen Z is leading the way. So, if your brand is B2C and is interested in engaging with a younger audience, it's time to consider learning a dance number or two 😉. Subscription services are becoming more popular in Saskatchewan, with 16% of the population saying it pays for a subscription to avoid advertisements. Everything from premium music to workout packages to add-on features of your favourite games – subscriptions boomed during the pandemic by offering shoppers ways to keep their cupboards stocked and their beer fridges full. In Saskatchewan, subscription services continue to climb, mainly when the value exchange includes no direct advertising to the consumer. Our survey data suggest that 16% of Saskatchewan residents pay for a monthly subscription to avoid advertisements. Even more interesting, 31% of Millennials are most likely to pay subscriptions to avoid advertisements. Why is this important for Saskatchewan marketers to know? Since video advertising has become an essential marketing tool, the ability to skip video advertising has become significantly more popular among consumers. And while Saskatchewan residents value their ability to control advertisements, it is essential to continue to provide equal (or even more) value to the consumer to keep them subscribed. Take into consideration what has happened recently with Netflix – they are in an ongoing dispute with their subscribers over the value of their services vs the service they provide. Netflix is now introducing a standard service, which includes advertisements, to keep the subscription affordable. This is a bold adjustment as Netflix built their entire empire from the ad-free experience. Quite the full circle, isn’t it?2 The customer experience and value of your offering will become more important as users become more fatigued with choice. Intentions to shop online more have drastically dropped in Saskatchewan residents since 2020. Online shopping intentions have seemingly plateaued as post-pandemic shopping trends emerge. According to our survey data, a growing proportion of Saskatchewan shoppers plan to 'do less online shopping this year (from 5% to 17% since 2020). Further, Saskatchewan consumers say their intention to shop 'more online this year has dropped since 2020. In 2020, consumers seemed much more optimistic about their newfound shopping habits. Now, the intention to shop 'more' slumped from 50% in 2020 to 15% in 2022, emphasizing that while Saskatchewan residents do not plan to spend more than they did in 2020, they do plan to spend the same. Why is this important for Saskatchewan marketers to know? A renewed focus on online shopping will continue to be in high demand in the province. Still, it is unclear how pre-pandemic levels affect the rebound as brands adjust to online and in-person consumer needs. Retail sales are starting to rebound globally, and consumers are now divided by how eager they are to shop in person. In addition, Gen Z will likely increase their purchasing habits as they become mainstream consumers in the upcoming years. While most Saskatchewan consumers prefer in-person communications with local businesses, 1 in 4 say social media is their preferred information source. Customer service today is no longer driven by a single traditional touchpoint. Quickly, social media has become important for organizations to be present and responsive to their customers. That is no different in Saskatchewan, as 1 in 4 residents surveyed say they prefer to communicate with local businesses using social media. Why is this important for Saskatchewan marketers to know? As customer expectations continue to shift with the presence of social media, businesses must leverage social media platforms for the purpose of consumer engagement, as consumer expectations will continue to increase. The need for fast response times, unpredictable expectations, and the shift towards a full-service consumer service channel will significantly impact brand perception moving forward. You Can't Dance Your Way Around This Report From the growth of new platforms to the ongoing rise of short-form video, a lot is happening in the ever-evolving world of social media in Saskatchewan. The report focuses on the following: Notable demographic differences in social media choices The rise and decline of dominant social media platforms Frequently used social media channels What social media users expect when following brands online Influencer marketing and its appeal to teens and beyond Subscription service consumer trends for ad-free viewing and why it matters Online shopping trends since 2020 Please do not hesitate to reply if you are interested – we can happily send you the report and invoice your business directly. 1 Media Usage in Western Canada 2020 Report, November 2020, Insightrix Research 2 5 Figures To Know About Netflix’s Newly Launched Ad-Supported Tier...
 

Importance of the National Day for Truth and Reconciliation is Growing in Saskatchewan. Support for Statutory Holiday in the Future is High. For Immediate Release: October 26, 2022, 10:00 AM (-6 GMT) A new independent poll conducted by Insightrix Research, Inc. shows one half (53%) of Saskatchewan residents say the National Day for Truth and Reconciliation is important to them personally. A further six in ten (60%) believe greater emphasis is being placed on the day as the years go by.   Those of Indigenous ancestry (76%) are more likely to say the National Day for Truth and Reconciliation is important to them than those of non-Indigenous ancestry (51%). However, those of non-Indigenous ancestry (62%) are more likely to believe the National Day for Truth and Reconciliation is gaining greater emphasis as the years go by than those of Indigenous ancestry (51%). As evidence of the greater emphasis being placed on the National Day for Truth and Reconciliation, over one third (36%) of Saskatchewan residents say they wore orange on September 30, 2022, with two out of three people of Indigenous ancestry (65%) doing so vs. 33% among those of non-Indigenous ancestry.   Further, six in ten (59%) note their employer honoured the day in some manner, most commonly by encouraging staff to participate in an activity or event (40%) or providing the day off (31%). Finally, support for making the National Day for Truth and Reconciliation a statutory holiday in Saskatchewan is high (70%).  Support is high among both those of Indigenous ancestry (83%) and those who are not (69%).  Support varies notably by age and region of the province. *** Research Details A total of 803 randomly selected SaskWatch Research® panel members participated in the online research study between October 12 and 14, 2022. Quotas were set by age, gender and region to match the general population of the province, and as such, the data did not need to be weighted.  Since the research is conducted online, it is considered to be a non-probability proportion sample; therefore, margins of error are not applicable.  However, the margin of error can be estimated to be ±3.5 percentage points, 19 times out of 20 for questions answered by all respondents.  About SaskWatch Research® Insightrix began developing its SaskWatch Research online market research panel in 2007, using high quality techniques, including telephone recruitment and referrals from existing panel members. Presently, over 20,000 active panel members represent all regions of the province and distributions of the general population. For more information, please visit http://saskwatch.ca. About Insightrix Insightrix is a dynamic, Saskatchewan-based, full-service market research company. It serves businesses and government entities with insights-driven research solutions and interpretive analysis through leading-edge tools and senior-level expertise across a broad range of industries. Insightrix is based in Saskatoon, Saskatchewan, Canada. For complete details, visit https://insightrix.com/market-research-industry-blog/. For more information, please contact: Lang McGilp Research Director Insightrix Research Inc. Tel: 306-657-5640 ext. 229 Email: lang.mcgilp@insightrix.com Web: www.insightrix.com Insightrix Research Inc. (Insightrix) is a member of the Canadian Research Insights Council (CRIC) and confirms that this research fully complies with all CRIC Standards, including the CRIC Public Opinion Research Standards and Disclosure Requirements (https://www.canadianresearchinsightscouncil.ca/wp-content/uploads/2019/09/CRIC-Public-Opinion-Research-Standards-and-Disclosure-Requirements-1.pdf) Survey questions: Here’s a new survey for you! It covers a few different topics… Ready? It should take about 8 minutes to complete and will earn you xx points. What are the first three digits of your postal code?Textbox Into which of the following age ranges do you fall?18 to 3435 to 5455+ What is your gender? MaleFemaleNon-binaryOther: ___________ How important was the National Day for Truth and Reconciliation to you personally?Very importantSomewhat importantNot that importantNot important at all Did you wear orange in recognition of the National Day for Truth and Reconciliation this year?YesNo Did you personally participate or attend any event or activity related to the National Day for Truth and Reconciliation last week?YesNo Which of the following did your company / employer do for the National Day for Truth and Reconciliation? Please select all that apply.[randomize]Paid day offEncouraged staff to participate in an activity or eventGave money to a charity / eventSold items tied to the daySomething else: ________________ [anchor]Company didn’t do anything for it [anchor]Don’t work / retired [anchor] In your mind, is greater emphasis being placed on the National Day for Truth and Reconciliation as the years go by? Why do you say that?Yes: _______________No: _______________Not sure Would you support or oppose the National Day for Truth and Reconciliation becoming a statutory holiday in Saskatchewan?Strongly supportSomewhat supportSomewhat opposeStrongly opposeNot sure Finally, we have some questions to help analyze your responses. Please be assured your answers will remain confidential and only be used in aggregate with other responses. How many children under the age of 18 live in your household?01234+Prefer not to say Are you an Indigenous person that is First Nations, Métis, or Inuit?YesNo Prefer not to say What is the highest level of education you have achieved?Some high schoolCompleted high schoolSome technical school or collegeCompleted technical or college diploma Some universityCompleted university degree (Undergrad, Masters or PhD)Prefer not to say What is your annual household income before taxes and deductions?Less than $30,000$30,000 to just under $60,000$60,000 to just under $90,000$90,000 to just under $120,000$120,000 or morePrefer not to say  ...
 

We are so excited to introduce the Insightrix 10 SPCA Cat Adoption Drive again for 2022! There are things in life you must experience to understand. Your first love. A first child. Your once-in-a-lifetime pet. How does a pet get this title? It's not just their unique personalities that set these guys apart. It's also the fact that they accompany us through periods in our lives that are also "once in a lifetime," like childhood, young and single, a pandemic, just getting married, etc. These times can be heavily laden with emotions, ranging from exhilarating happiness to debilitating sadness, stress and worry. But, for better or worse, our constant companion is there with us and for us. The Insightrix 10 A few years ago, Insightrix donated money to cover the costs for the adoption of 10 cats at the Saskatoon SPCA. These ten cats were unique in that they were the hardest to find a home for, and as a result, many had been at the shelter for an extended period of time. The paid adoption fees were hopefully an extra incentive to get them adopted and find their forever home. We called these kitties "The Insightrix Ten." Insightrix kept in close contact with the SPCA on their adoption status throughout the promotion. The last kitty, who was facing some health issues at the time, was Darlene. But then, on Tuesday, January 30, 2018, we got the most delightful news! Darlene was headed to her new happy home that afternoon with a lovely couple who promised to give her the life she deserves. Little did we know at the time, or did Leigha, the adopter of Darlene, that a true love story was blossoming.   Darlene Now Darlene was special! She was a quirky cat with lots of love and drooled when she was content. Leigha and her family gave her the full name of Darlene "Sweetie" Buscemi since she was a sweetheart and because of her wonky eyes. Leigha adopted Darlene, who had no teeth and digestive and gluten issues and had already been returned twice to the SPCA, perhaps heading to the "unsuitable for adoption" list. Toothless, Darlene loved to smile when she was happy. Leigha loved to see her funny gummy smile. Darlene was a cuddle bug who constantly snuggled on Leigha's chest daily. Sure, Darlene would throw up daily after eating, but that didn't bother Leigha and her family. She was simply the sweetest, gentlest, and cuddliest cat their family had ever known. Recently, Insightrix was notified by the owner of Darlene that she had passed away in her sleep on July 13, 2022. Even though it didn't seem like a long time for Leigha, it was longer than their family, and their veterinarian thought, and they cherished every moment they had with Darlene. Has Darlene earned the title of the once-in-lifetime cat? It sure sounds like it! This once hard-to-place cat became a great love for one family – showing that love can come from the most unsuspecting places. Leigha and her family are now celebrating the life of Darlene, reflecting on the unconditional love she provided the family. A family that can open their arms to Darlene and care for her these past few years is bound to be deemed by the Cat Gods as worthy of another once in lifetime cat – and that will be one lucky kitty! In appreciation for Leigha sharing the story of Darlene with Insightrix and in memory of Darlene, Insightrix is proud to start another "Insightrix Ten" pet adoption drive to match kitties needing a bit of help with families looking to care for them. Meet the New Insightrix 10! Look at these handsome bois and girls. You have Veronica, Strawberry, Steve-O, Oslo, Suri, Tinky, Elvis, Tyrek, Holland and Morris! All looking for their forever home!  Update: September 1, 2022 - all kitties have been adopted! ...