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The spookiest time of the year is back in Saskatchewan! Halloween in Saskatchewan 2019 is almost here, and we wanted to know how the folks in the province would be celebrating this hair-raising holiday. So, we ran an independent OnTopic® survey with 803 people from all over Saskatchewan with our online panel, SaskWatch Research®, earlier this month to learn how Sask. residents plan to spend their Halloween 2019. In 2019, more than half of Saskatchewan residents (64%) plan on celebrating Halloween. This is a slight increase since 2018, when 59% of Sask. residents said they’d be celebrating the holiday. In fact, it brings us almost back in line with the 66% of folks who planned on celebrating Halloween in 2017. Who exactly will be getting in on the frightful festivities in 2019? This year, more Saskatchewan women (70%) plan on celebrating Halloween than men (58%), and folks with one or more children in their household (84%) will be celebrating much more often this year than folks without kids (53%). Saskatoon and the northern parts of the province will be the Halloween hotspots this year, with 66% of respondents from both of those areas saying they plan on celebrating the haunted holiday. That’s not to say residents in other parts of the province aren’t getting in on the fun – 61% of those from Regina and 64% of residents from southern parts of the province also plan on celebrating Halloween 2019. So, how will Saskatchewan residents celebrate Halloween 2019? When we asked folks who would be celebrating Halloween what they’d be getting up to, we got back a wide array of responses. The most popular way to celebrate this year is hand out candy (77%), followed by decorate (47%), take the kids/grandkids trick or treating (42%), dress up in a costume (36%), watch a scary movie/TV show at home (30%) and eat your kids candy once they’ve gone to sleep (23%). This is all in line with what Saskatchewan residents got up to on Halloween 2018 when their answers to the same question were hand out candy (75%), decorate (49%), take the kids/grandkids trick or treating (46%), dress up in a costume (38%), watch a scary movie/tv show at home (27%) and eat your kids candy once they’ve gone to sleep (23%). One thing’s for sure, if you’re a kid this Halloween, you may want to sleep with your candy under your pillow! A Halloween Grinch? We also learned that there may actually be such a thing as a Halloween Grinch! Not only may the Halloween Grinch exist, it turns out there may be more of them than there were last year. In 2018, 1% of respondents said they planned to turn out the lights and hide when the doorbell rings on Halloween night. This year, that number has grown to 3%. Halloween cheer may not be for everyone, it seems. Staying safe on Halloween This Halloween, we wanted to know some of the ways Saskatchewan residents are keeping safe while they enjoy their macabre merrymaking. The Top 5 common-sense practices Sask. residents suggest include wearing bright/reflective clothing (31%), accompany children/supervised by adult (28%), check over candy (26%), go with a buddy/in groups (26%) and be aware of surroundings/watch for traffic (14%). Some other suggestions we received were drive carefully/don’t drink and drive (11%), curfew/avoid after dark (8%), only go to houses with lights on (7%) and stay in well-lit areas/avoid dark areas (7%). Remember to stay safe while you’re having fun on Halloween folks! What age is too old to go trick or treating? The age to hang up one’s pillowcase for good remains a topic for debate for Halloween 2019. Almost one third of Saskatchewan residents say you are never too old to trick or treat (31%), while a quarter say 11-13 years of age (25%) is the perfect age to give it up. Others state that 14 years old is the age to quit trick or treating (22%), and about the same number of residents think 15 years old (7%) and 16 years old (7%) are the right age. Still others debate that 10 years of age or younger (6%) should be the age to give up trick or treating, while some of those Halloween Grinches return to answer that kids shouldn’t be trick or treating anyway (2%). One thing’s for sure, when Halloween night comes around, we’ll be out with our pillowcases and costumes – and some of us MAY bring our kids. Maybe. Who’s Halloween for anyway? And speaking of kids and Halloween, there’s been some talk about who Halloween is for – the kids or adults? We asked Saskatchewan residents what they thought, and we found out that Halloween is seen by many as a holiday for both kids and adults (58%). About one third of respondents say that it’s a holiday for kids (31%) while 0% report it is a holiday just for adults. Those Halloween Grinches showed up again for this question too; 11% of Saskatchewan residents responded that Halloween is a silly holiday that’s not worth celebrating… Tell us what you really think, why don’t you? Top places to take the kids or grandkids trick or treating in Saskatchewan When it came to Top 5 places to take the kids or grandkids out trick or treating, many of the answers we received were pretty unsurprising. For the 42% of Halloween celebrators who planned to take kids or grandkids trick or treating, my/local neighbourhood/near home was the top trick or treating destination (29%), followed by the neighbourhood-unspecific (17%), around town/small town (13%), specific neighbourhood/town (12%) and friends/family houses (11%). What will you be doing for Halloween 2019? Whether you’re dressing up, taking the kids trick or treating, watching scary movies at home or eating your kids candy when they’ve gone off to bed, Halloween 2019 is sure to be a lot of fun for the 64% of Saskatchewan residents who plan on celebrating it this year. Research details A total of 803 randomly selected SaskWatch Research® panel members participated in the online research study between October 8 and 10, 2019. Quotas were set by age, gender and region to match the general population of the province and as such the data did not need to be weighted. Since the research is conducted online, it is considered to be a non-probability proportion sample; therefore, margins of error are not applicable. Is there a question you’d like to ask the people of Saskatchewan? Do you have a question or group of questions about your business or a specific issue that you’d like to ask the residents of Saskatchewan? The Saskatchewan OnTopic® employs our 18,000+ strong SaskWatch Research® online panel and offers three sampling options: a representative sample of 800 Saskatchewan residents or, if greater accuracy is desired in one of the major urban centres, sampling of 400 residents in Regina OR 400 residents in Saskatoon. ...
 

Media monitoring services have always been an integral way of providing the most important news about brands and their competitors. Though, since the newspaper clipping services of the last century, things have gotten a whole lot more sophisticated. Today’s media monitoring services scour internet blogs and reviews, social media platforms and broadcast media for mentions of your brand. But why would you want to engage a media monitoring service? What purpose would it serve your company and its brand? Read on and find out for yourself why media monitoring is essential. Building & maintaining your brand It goes without saying that you want to know what people are saying about your brand. But what about everything else that’s being said in your industry? What is being said about your competitors? Let’s take a look at how media monitoring lets you learn more about your brand’s marketspace and the position it occupies within it. First, media monitoring lets you find out just how much share of voice your brand is earning. Share of voice is a marketing term that essentially means how much of the conversation in your industry is mentioning your brand by name, i.e., the share of the discourse your brand is receiving. So, if more people are talking about your brand than others, you are getting a greater share of voice than your competitors – go you! And once your brand has built up a good share of voice in its industry, it can show that it has developed some brand equity. This is something you can absolutely use in your business strategies. Second, beyond monitoring share of voice, media monitoring allows you to audit the media presence of your brand’s competitors. Knowing what is being said about competitor brands provides you competitive intelligence you might never had gotten. Further, learning the ways competitor brands are positioning themselves in the market, in the media and on the internet will give your brand the advantage it needs to develop effective messaging and strategy, ensuring it stays relevant and maintains its place in the market. Also, by monitoring the media presence of your competitors, you can keep an eye on the tone of their brand messaging and crisis communications and learn from their successes – and their mistakes. And third, you can learn more about innovation in your industry. Through media monitoring, brands can learn what new trends in technology, processes or methodologies are becoming hot, and what’s on its way out. Through media monitoring, brands are able to stay in front of innovation in their industry. They can foresee changes in the market much better than brands who don’t keep an eye on the media. Building the best customer experience for your brand Developing the best customer experience for your brand goes well beyond the physical walls of your business. Building and maintaining the best customer experience means meeting your customers every place they are talking about your brand. In 2017, 80% of Saskatchewan residents said they have read an online review to inform their thoughts on products, services or entertainment.* Media monitoring services can let you know the moment a new review has been posted about your brand. Whether it may be on a reviews website, on social media or even on the news, media monitoring allows you to take steps to recognize reviewers' kind words or resolve issues promptly. Several Insightrix studies have shown consumers appreciate brands who respond to customer complaints and resolve customer experience issues right away. This goes even more for brands with an online sales platform, for whom media monitoring services are imperative. [BLOG] Media Monitoring Services: In-House or Subscription – Find out which works best for your brand Media monitoring services are essential To manage and grow any brand’s reputation, you need to know what is being said about it in the media and on the internet. And the most practical way to do this is with a media monitoring service. So, whether you’re building and maintaining your company’s brand or working on developing the best customer experience, media monitoring services are a necessary and valuable tool. Want to learn more about media monitoring and the Insightrix Media Monitoring service? Get the Insightrix Media Monitoring brochure and learn what your champions and critics are saying online, and how the media are positioning your company in their news stories and opinion pieces.               hbspt.forms.create({ portalId: "374811", formId: "3defb124-ebc0-4a4c-b252-1ea5b74a555e" }); *Source: Insightrix 2018 Saskatchewan Social Media Report©   ...
 

Insightrix has chosen to prove its commitment to privacy by pursuing and achieving ISO/IEC 27001:2013 certification. The discourse around information security has changed and will continue to change how business is done. The future is in increased regulation and ever-improving standards management. Insightrix understands the importance of this business reality – that is why we invested 18 months of senior management time and significant investment in capital purchases and expert consultation to achieve the ISO/IEC 27001:2013 certification. “Implementing ISO standards proves our commitment to privacy and assures our clients that secure systems and procedures are in place at all stages of our business,” says Corrin Harper, Insightrix President. To become compliant, Insightrix underwent an extensive, 18-month company-wide audit of its quality management systems, a management system review, the enhancement of standard operating procedures and policies and the formation of a change management team. This was followed by an independent, three-stage audit process, including a five-day on-location assessment from an independent body. We are very proud to have taken this proactive step to further ensure our clients’ information remains secure and private. What is ISO/IEC 27001:2013 – Information Security Management System? ISO/IEC 27001:2013 is an information security standard published by the International Organization for Standardization (ISO) and the International Electrotechnical Commission (IEC). It specifies best practices and procedures that relate to how companies can manage information security in a way that reduces overall risk. Organizations meeting the family of standards may be certified by an accredited certification body, following the successful completion of a formal audit. We chose to work with BSI Canada, a member of the intellectual accredited certification body based in Canada. Now that we’ve achieved this certification, we are committed to annual audits from our accreditor to ensure we maintain ISO standards and procedures. Failure to do so would risk losing our certification. In addition to maintaining compliance, we must also demonstrate continued improvement. Feel free to validate this certification with BSI. What does ISO/IEC 27001:2013 certification mean for your business? Our certification means we have made a significant investment of time and resources to implement an ongoing Information Security Management System. It means our commitment to your data privacy goes beyond simple assurances; instead, it represents an entire management system that ensures data privacy and security is considered at every stage of Insightrix operations. Your IT security team, legal team, privacy team and procurement team may be very interested in our achievement, and we encourage you to share this information in your organization. Our certification means we are ready to demonstrate our commitment to data privacy when asked by your organization’s vendor management team. What’s next for us? ISO/IEC 27001:2013 certification means our commitment to data privacy and information security is a way of life for Insightrix. Insightrix has the management framework and systems in place to ensure we can meet and exceed current and future privacy requirements in Canada and worldwide. Insightrix will continue improving, upgrading and maintaining our commitment to data security and privacy. Learn more about how you may benefit from our ISO/IEC 27001:2013 certification by visiting: https://insightrix.com/iso-27001-2013-certified/ ...
 

What’s the difference? How your company is being mentioned in the media can have a big impact on the business it does. But what is the best media monitoring service for you? Free? Paid? Subscription? In-house? Let’s work through it! Let’s face it. Today, brand reputation is everything. These days, we are all quick to connect and engage. Media is getting news out faster through more channels than ever before. It is important to understand what is being said about your business to manage its reputation. Media monitoring is nothing new. In fact, media monitoring started as far back as the 1800s as a press clipping service. Way back then, news publications scanned articles in printed news and searched manually for keywords, and would try to sell their findings to large industrial companies that would hire them to understand public sentiment.* This was a real grind for people to manage, and it was tedious and unfulfilling work for those who did it.   Fast-forward 100 years in the future and you will see many organizations monitor editorial content of news sources that include newspapers, magazines, trade journals, forums, blogs, television, radio stations and, of course, the internet. And while brands still use press clipping services, it is done without the toil of repetitious and meticulous manual labour. In fact, most media monitoring tools are “set-it-and-forget-it” services – so your staff are not focused on the onerous task of pulling clips from media but can still benefit from the insight this provides - like gauging sentiment of the general population for a public relations strategy. A lot of the time, media monitoring tools are managed by research consultants or public relations experts who assist organizations by providing them access to commercial media monitoring services. While many organizations use in-house staff to monitor their brand in the news, some corporations, government agencies, non-profit organizations and entertainment companies regularly outsource media monitoring tools. They do it to track the success of their releases, as well as to find information about their competitors and specific issues relevant to the organization. In thinking about the media monitoring needs of an organization, it’s easy to assume that monitoring done in-house may be inexpensive compared to hiring a service provider. But what are the trade-offs for in-house media monitoring over monitoring services?   In-house media monitoring vs media monitoring service providers – which is better? Media monitoring is not a one-size-fits-all service. In fact, that’s why most organizations monitor news media by using a process they often build or borrow. While news monitoring techniques differ from business to business, the foundation of media monitoring revolves around the same notion – listening to what people are saying about your brand, about your competitors and about your industry. If you work in an organization that deals directly with the public, then you are likely already involved in some form of monitoring service. But are you monitoring your brand through an alert system like Google, and then pulling other channel data to create one report? This is often the case when administering monitoring in-house using only the available resources. Some of the perks to media monitoring in-house include staff members’ historical and contextual knowledge of their organization. Often, there are already employees on-site with a breadth of knowledge about the organization - and that is something that media monitoring tools do not have. That said, in-house experience can lead to a "can't see the forest for the trees" form of assumption based on prior experience, and not based upon what's actually being said about your company. As a result, the tools you have available in-house are not always spot on with gauging sentiment of news stories. Often, that leads to misrepresented sentiment. Media monitoring may be easier and more effective. Now, say you are a service provider in an urban centre. Chances are you are an organization that’s being discussed in the media. However, this coverage is most likely on the local news rather than the national outlets. Therefore, your exposure across television, radio and online sources may only appear on local TV news programs and radio – and if you’re lucky, the digital channels they manage. Knowing this, your company’s level of monitoring may be more focused on a specific location, and often will not require the full media monitoring package. Sometimes a paid subscription to include just television or just radio may not be the best use of your media budget, either. While in-house media monitoring services can be time consuming and come at a higher cost than a media monitoring service provider, a media monitoring service provider will take the entire hassle of managing an online media tool - so your business can focus on the results. Replacing your in-house monitoring tools with a commercial media monitoring service will deliver better results at a lower cost than in-house staff. Why? Because your staff can focus on what matters - the results. Leave the boring, tedious and time-consuming task of finding clips to the monitoring service provider so your staff can do more fruitful, and perhaps more gratifying, work. Determining Media Monitoring Needs: Traditional? Online? CyberAlert has a fantastic comprehensive media monitoring guide. In their guide, they explain in detail about the “increased emphasis on investment for corporate communications, an effective monitoring service is essential for both a media intelligence service and to demonstrate the success of an organization’s public relations and social media programs.” The guide neatly details how to determine your needs, especially when deciding if a free service can manage the monitoring needs of your organization. The first question is – what to monitor? Online news monitoring is a requisite for most organizations. In addition, most monitoring tools – including Insightrix Media Monitoring – offer additional online news media monitoring from which we can capture clips from most media in Canada, the United States and elsewhere. Our online software monitors most news outlets (both offline and digital) and, as a result, it misses fewer clips. There are free online news search engines like Google News that use similar tools as subscribed monitoring services, such as real-time alerts and up-to-the-minute search results with news clips relevant to time and date. You can receive daily emails, monitor aggregated keyword lists and more. Subscription-based online news monitoring services can offer greater efficiencies than the free model of monitoring, such as auto-search inquiries that go weeks back and use advanced algorithms to extract irrelevant clips, translate clips and articles, and create robust data visualization using sentiment analysis. Media monitoring service providers can create customized dashboards to meet your company’s needs and will often work with clients regularly to ensure media monitoring is capturing the essence of what is being said about your company’s brand. Then there’s traditional news – like television and radio – which are arguably best monitored through a paid service provider. While there are ways to monitor traditional news through a means of online search, it is hard to quantify and narrow down specific stories and tie them back to the brand.   That is why service providers are often used to monitor designated market areas so businesses have access to their local broadcast. Not all newscasts are available online; therefore, managing media monitoring in-house – as it pertains to traditional news – can prove to be rather pricey. Often, integrated media monitoring is key for most organizations who require different services for news and broadcast and social media. According to the CyberAlert Media Monitoring Guide, the trend is geared towards integrated services in which one media monitoring company provides all three media intelligence services: news and broadcast and social media. So which method is better? As we’ve seen, the choice to go in-house for media monitoring or to employ a service to do it for you can be a tricky one. Ultimately, it’s about the needs your company has, how many and what types of news services you wish to monitor, how wide the net you wish to cast will be and – of course – how much you’re willing to invest. While in-house monitoring may often seem like the most cost-effective and most reliable source (given employee knowledge and memory), this is regularly not the case. In-house monitoring will not give you the range of coverage that a subscription or third-party service can provide and often comes at a greater cost. Subscription services, like Insightrix Media Monitoring, will usually give you the best option when it comes to range and depth of monitoring, number of sources monitored and price.   Want to know more about the Insightrix Media Monitoring Service? Get the Insightrix Media Monitoring brochure and learn what your champions and critics are saying online, and how the media are positioning your company in their news stories and opinion pieces. hbspt.forms.create({ portalId: "374811", formId: "3defb124-ebc0-4a4c-b252-1ea5b74a555e" }); Source: CyberAlert – Media Monitoring: The Complete Guide  ...
 

You’ve got the data insight – now how do you present it? Market research is often regarded as a valuable tool packed with useful insights that businesses and organizations can use to maximize their potential. But what happens when you have deep, rich insights with no idea how to paint a positive picture that will solidify stakeholder buy-in, especially among general audiences? Usually, professionals provide their learnings to stakeholders in the form of market research reports - a proven and reliable way to get complex information across to stakeholders in ways that are actionable right away. Reports are often rich in detail and contain executive summaries that help tell your story or inform your business problem. But what about when you need to get market research data out to a wider audience of people? People who may or may not know they have a stake in the organization or business? Or more challenging yet – an audience who may not care? Learn how to make your market research reports stand out with 6 Creative Ways to Present Your Market Research Data. This situation is something that is perhaps more common than you’d think for organizations like municipalities, government agencies, non-profits and many others. For industries like these, getting research details and findings out to a mass audience of stakeholders can prove to be difficult. And sometimes a market research report may not be the solution to get concise information to those who have a stake in the subject matter. In cases such as these, market research reports will be a tool to help inform those who commissioned the research in the first place, but they may not be enough to get the underlying intelligence out – quickly – to the people who matter. In cases like these, a different approach may be what is called for! There are ways for brands to get market research intelligence out there that will not only get their audience’s attention, but will also keep it long enough for the market research data to speak for itself. Often, the best tools available are those that are familiar (or look familiar) to a general audience. That’s because familiarity with a medium engenders comfort with it – making these messages much easier to digest. That’s because familiar things make us feel comfortable. Think about it this way – when we’re exposed to the same stimulus over and over, and we don’t suffer any ill effects as a result, we learn we can trust that thing. The same goes with content. The more we are exposed to a specific kind of content, or the channel that content is on, we become familiar with it. When these become familiar, we don’t have to bother worrying about whether we can trust – we just engage.   Check out the creative outputs listed below to see how some familiar media can be used as great ways to relay market research data to general audiences. Blogs It may seem head-slappingly obvious, but adding a blog roll to your organization’s website may be a great place to start. Blogs present information in a comfortable style that many readers are used to. Familiarity with this format will allow many who may be unfamiliar with the concepts presented to learn about them in an unintimidating way. What’s more, blogs allow for either linking or embedding of many of the creative outputs discussed later in this post, which makes them like Swiss Army knives for reporting to mass audiences. Check out some of our blogs to see how we do it!   Vox Pops & Other Multimedia When it comes to relaying research data to mass audiences, video is a great tool to use. That’s because when it comes to getting and holding the attention of audiences and getting information across to a wide audience, video cannot be beat. Why it is a great tool comes back to engagement – people love video. In fact, according to HubSpot, a leading software in customer reputation management, using videos on landing pages will increase conversions by 86%. What’s more, just having the word “video” in the subject line of an email can increase open rates by 19%. One of the ways Insightrix has used video to relay and encourage discussion about the findings of our independent research is through vox pops. Vox pops are short interviews in which participants are asked research questions like those fielded in the market research and their responses are recorded. Another way to make vox pops work is to present market research findings themselves and get reaction to them. Have a look at a vox pop Insightrix developed in the past embedded below to get a better idea of what they are all about. There are many different other ways to use multimedia for market research data – from motion infographics to explainers (short videos that are used to explain concepts through the use of visuals and narrative) to re-enactments (staged recreations of events or occurrences). Watch the explainer video below that we produced to see how they can be effective in getting complicated messages across to wide audiences. Both multimedia strategies go a long way to humanize the research data itself by giving a face to research participants. Infographics Not everybody takes in information in the same way. Generally, some people may be more drawn to the written word, others will prefer video to access information – others, on the other hand, will connect more with your research data if it’s relayed to them through a graphic representation. Infographics are a great way to get a large amount of data across all at once in an easy-to-swallow form. They combine text, images and design to tell the story of your data. What’s more, they are easily shared through social media, which will help to amplify the messages you want to get across. Infographics do more than engage and entertain - they help audiences internalize and understand complex or subtle data stories easily and demonstrate insights in a rich and communicative way.    While infographics can be a quick way to represent your data – the tools used to build infographics are not always the quickest to learn and are sometimes not the cheapest option either. But don’t let that discourage you! There are plenty of great resources available to the aspiring or intermediate infographic developer such as platforms like Piktochart - combine a platform like Piktochart with graphic resources such as Flaticon for an inexpensive but professional result. Below is a recent example of a study infographic we’ve developed through publicly accessible assets:  Podcasts When podcasts started out in 2004, they were pretty niche in their messaging and their audiences. Since then, though, they have grown to become one of the major communications channels out there today. And many organizations and businesses are jumping at the opportunity to use podcasts for their own needs. This is mostly because of two factors: easily affordable reach and versatility. Reach Podcasts are one of the fastest-growing communications and marketing channels organizations have at their disposal. According to "The Canadian Podcast Listener - a Landscape Study 2018”, across every metric they measured, podcast awareness and usage has grown even since 2018. In fact, more than 10 million Canadian adults have listened to a podcast in the last year. This alone makes podcasts a great way to relay your business data to a wider audience. Sure, the reach of podcasts may not be as large as legacy media like radio or television, but they’re much more affordable (much, much more affordable!). This affordability, combined with the growth in the medium, means that podcasts will continue to be one of the best ways for organizations to reach a broad audience. Versatility And podcasts are also quite versatile, which makes them ideal for relaying complex messages and data to a general audience. The messaging and the style in which messages are conveyed are up to podcast producers, opening up untold possibilities when it comes to the way information is relayed. Podcasts can be dry and informational, entertaining and fun - or a mixture of both. Take a listen to our own podcast series, Stories of Market Research: The Insightrix Podcast, for an example of the ways that a podcast can be an awesome way to relay market research data to general audiences.   It Is Possible to Relay Market Research Data to General Audiences Even though market research intelligence can sometimes be a little enigmatic to general audiences, it is entirely possible to get the story of the data across to folks who may not have a background in data interpretation or market research analysis. Some of the best ways to do this is to take the data out of market research reports, which may be a bit cryptic to the average person, and put it into formats that are more familiar to general audiences, like blogs, videos, infographics and podcasts. And what’s more, each of these media have their own benefits and each can be used in different and mutually complementary ways. As tools to communicate with and relay market research data to general audiences, they are invaluable. Using one, or all of them together, can be a great way to relay market research data to general audiences. Interested in seeing how Insightrix uses video and podcasts to get our data story told to folks without a research background? Check out the Insightrix YouTube Channel for vox pops, video clips and podcasts. ...
 

Stories of Market Research: The Insightrix Podcast is back with a brand-new episode of a brand-new season. Season 2 of Stories of Market Research opens with Episode 9 – Market Research, Digital Marketing & Small Business, in which we are joined by social impact entrepreneur, author and communications consultant, Katrina German. In our conversation, Katrina unpacks some of the tricks and strategies she has developed in her book, Action Tracking: Master Your Digital Marketing Strategy in Under 30 Days, to help small-business owners and marketers employed in small- or medium-sized businesses create digital marketing plans that will help them break through the digital clutter and stand out against the marketing of much larger businesses. We discuss the tools (like CRMs, social media applications and Google AdWords) that business owners and marketers can use to develop their own plans, as well as how they can use the data gathered from experiments with these tools to do their own market research to make their digital marketing plans and campaigns even better. We also discuss some of the more accessible resources available to SMB owners and marketers from market research agencies, like omnibus surveys or syndicated reports, and how they can use them. Later in the episode, Katrina German lays out some of the new trends that digital marketers can expect to see in the future, as well as some tricks of the trade that will help get digital marketing messages and content noticed. If you’d like more information about Katrina or would like to contact her, go to Katrinagerman.com. There, you’ll be able to find more out about the work she does, contact her or get more information about her book, Action Tracking: Master Your Digital Marketing Strategy in Under 30 Days. It’s a great resource for folks looking to either begin marketing their small business or to augment the digital marketing strategies they already employ. You can learn more about the Insightrix products and programs, like syndicated reporting and omnibus surveys, here on the Insightrix website. More from Insightrix Research You can follow Insightrix Research on Facebook, Instagram and Twitter, and subscribe to never miss a new video on YouTube. You can also access Stories of Market Research: The Insightrix Podcast on your favourite podcasting app, like Apple Podcasts, Stitcherand Google Play Music. ...
 

Insightrix works with non-profits like the Saskatoon SPCA Insightrix works with non-profits in much the same way it does with for-profit businesses. That’s because non-profits have the same need for market research that any other business or organization has. These needs include brand studies, donor experience surveys, awareness surveys or any number of other forms of research.     Throughout late 2018, Insightrix worked with the Saskatoon SPCA on several projects to help them better serve their community. We are truly happy to work with great non-profit and not-for-profit organizations like the Saskatoon SPCA, and as an organization who loves animals, it was hard for us to think of a better organization to highlight over the holiday season. We couldn't resist sharing our reason for the importance of our research in animal services - our very own Chief Morale officer, Presley, and how much he has contributed to the positive culture at Insightrix. You can watch Insightrix President, Corrin Harper, and the Saskatoon SPCA Executive Director, Patricia Cameron, (and of course Presley) discuss how both organizations worked together, and why it is so important for brands to make better decisions with market research. Video transcript Patricia Cameron: Insightrix is quite a dream, really, to work with. People are friendly - they’re informed. They give you guidance on how to set up this research project. So, I would say it was effortless - and yet, the return was really rich. Obviously, being connected with your community and knowing what people expect, want, like, don’t like – that’s super important for a charity. It’s really the lifeblood of what we do. So, we’ve been able to take the research and immediately apply it to our business plan and our longer-term strategy. Well, we really appreciate that Insightrix is animal friendly, has an office dog and also did a provincial, pro bono survey on a very high-level animal neglect and abuse case. That work was really, really important in highlighting how important animal welfare is in the province, and we really thank Insightrix for that. Corrin Harper: Looking at doing some work in the non-profit sector, the SPCA was a connection both in terms of the importance of what we care about here, being animals, and also our everyday work that we do in research. That was a really nice connection and something I think we thought we could really get behind. Presley’s role, I mean, his official title is Chief Morale Officer and Head of Security. But in reality, he is just a mainstay here at Insightrix. He is something that cheers everybody up everyday. He just comes in and visits staff. He’s just, basically, here to make everybody feel comfortable and have a little bit of fun at work, as well. I was coming back into the city from a weekend at the lake, and saw this little, dark spot on the highway. I realized it was a little dog, so I pulled over to the side of the road, picked him up and put him into the car and drove him into the city. And as I was driving into the city, I was started to get a little bit of attached to him. So, I brought him into the office and staff just loved him, and he just sort of took to the place. And I think he kind of hit the doggie lottery because he gets to come to work every day, he gets treats during the day – I think he ended up with a pretty good life. Being president of a market research firm really gives a great opportunity to sort of help people out and I think that’s one of the passions that, I guess, myself and I’m sure a lot of the staff here have is being able to get up every day, come to work and help people make better decisions as a result of the information you’re providing. Whether that is for-profit business or a charity, it’s something that we can be passionate about, as well. Video by The Golden Media Company Learn more about other Insightrix projects through our case studies....
 

Insightrix sponsors pet adoptions at the Battlefords Humane Society   We’re over the moon that it’s time again to bring home the Insightrix 10! Every year, we like to sponsor the adoptions of 10 of the hardest luck cases at one of Saskatchewan’s animal shelters. We arrange to cover all fees associated with their adoption, and 10 animals get to find a forever home for the holidays. This year, we’ve sponsored 6 cats and 4 dogs from the Battlefords Humane Society. We’ve covered the adoption fees, spaying and neutering, microchipping and registration, your pet’s first vaccinations, a free vet check, 30 days of free pet insurance and a complimentary year’s registration with the Human Society. All these animals need now is a new friend to give them ride to their new, caring and lasting forever homes. Remember, pets are a big responsibility. Be sure you can provide a lasting and loving home before adopting. Meet the Insightrix 10 Blue is a 2-year-old blue heeler mix who has been at the shelter since October 10. He loves playing outside and going for walks, belly rubs and spending time with people. Blue will do best in a home without other cats or dogs, as he doesn’t share or play well with other animals. *Update - Blue was adopted on January 7! Congrats Blue! Hope is a 3-year-old Boston terrier/bulldog mix who was with the shelter since September 19. *Update - Hope was adopted earlier this week and is now happy at her new forever home. Dainty Daisy is a domestic shorthair mix who is just over a year old. She has been at the shelter for over a year now. She is a very unique and quiet cat who likes snuggles almost as much as she likes to show off and play – depending on her mood. She gets on well with other cats and enjoys the company of people. *Update - We are delighted to tell that Dainty Daisy found her forever home on December 31. Way to go Daisy! Noodle is a domestic shorthair mix who is almost one year old. Noodle came to the shelter last January so badly frozen that her ears were bent over and frozen solid. She has recovered well and now is a super sweet little cat who loves to play with her toys and her cat friends, and is always down for a good snuggle. Nova is a malamute/shepherd cross who was born at the Battlefords Humane Society shelter at the end of April this year. She is a super sweet and gentle dog with lots and lots of energy. Nova prefers being outside and loves playing in the snow. She comes complete with the famous malamute howl (which makes her popular at sing-a-longs) and likes to talk and express herself. *Update - We're happy to say that Nova found a new family and was adopted on December 14. Congrats Nova!  Skye is a husky mix who is 1 and a half years old. Skye came to the shelter in early October and has been there now for 2 months. She absolutely loves people, especially kids, and gets along well with other dogs – she's even good at making friends with cats! *Update - Skye was adopted on December 19 and she is happy she'll be spending the holidays with her new family. Congratulations Skye! Shiver is a 3-year-old domestic shorthair mix who has been at the shelter since November of 2017. When Shiver got to the shelter, he was badly injured and needed surgery to repair his pelvic bones, which were broken. Shiver has since recovered fully and is now a healthy, hearty and happy cat who just needs a home and a family. Elantra is a tortoise shell mix who is almost 2 years old. She has been at the shelter since March 2, 2018. When Elantra got to the shelter, she was badly frozen, especially her ears which she later lost. Having no ears has never stopped Elantra from being a super friendly and loving cat, who is happy to be anywhere there are people. *Update - Elantra was adopted to a new and happy home on December 27. Congratulations Elantra! Simon is a domestic shorthair has been at the shelter since mid-October of last year. He’s one and a half years old and is super friendly, loving cuddles, snuggles and chin scratches. Simon is a really loving and sweet cat.   Solar is a male shorthair mix who is just about 1 and a half years old. Solar has been at the shelter since September of 2017 – a little over a year at this point. He loves attention almost as much as he loves food – soft cat food is his favourite. He is a super relaxed cat, who can usually be found napping in the nearest sunbeam. *Update - Solar was adopted! He found a happy new home on January 9. Congrats Solar! Bring home the Insightrix 10! If you’d like more information on how you can help bring home one of the Insightrix 10, please contact the Battlefords Humane Society. We’ll be giving regular updates on the adoptions as they come. Follow our social networks and get all the latest news about the Insightrix 10. Insightrix Facebook Twitter Insightrix Instagram SaskWatch Research Facebook SaskWatch Research Instagram...
 

6 Saskatchewan Social Media Statistics Marketers Should Know As part of our commitment to share knowledge with the industry, Insightrix Research conducted the Saskatchewan Media Usage Study with residents about their digital diet - including social media habits, consumer behaviours and device ownership. The research was conducted with more than 1,500 Saskatchewan residents (December 2017), using SaskWatch Research®, our proprietary online panel. Comprehensive results from this syndicated study are available in the 2018 Saskatchewan Social Media Report. The 2018 Saskatchewan Social Media Report answers questions like… What social media platform is most popular with specific Saskatchewan demographic groups? What do Saskatchewan social media users expect from the brands they follow online? As we did for the 2017 version of this syndicated series, we are delivering to you (for free!) highlights from the 2018 report in the 2018 Saskatchewan Social Media eBook. Each report continues to provide trended data and actionable insights that help brands with an interest in the Saskatchewan marketplace to make better-informed decisions with their paid, earned and owned media strategy. Even more, we have put together a list of "6 important statistics Saskatchewan marketers need to know in 2018". So, if you are a marketer, or if you are in an integrated role that requires you to think like a marketer, statistics like these validate the need for the development of a targeted digital strategy for business. #1 SOCIAL MEDIA USE CONTINUES TO INCREASE IN SASKATCHEWAN The number of active social media users in Saskatchewan continues to upturn. Since 2016 – the number of social media users have increased from 87% to 90% (2017)*. *The 2018 Saskatchewan Social Media Habits Report 4: Do you use social networking sites such as Facebook, Twitter, Instagram, Pinterest or LinkedIn, etc.? Base: 2016, All respondents, n = 1,500; 2017, All respondents, n = 1,500. Leading social networks like Facebook have become powerful communication tools to connect with family or friends – or with brands of interest. Visual platforms – like Instagram, Pinterest and YouTube – continue to lead the growth of social networks in Saskatchewan and give businesses an opportunity to target specific audiences – an important takeaway for marketers looking to capitalize on this traffic. As social media networks continue to gain traction in the province, it reinforces the need to consider investing in paid social media strategies by allocating larger dollar amounts to your digital media marketing budget. #2 SASKATCHEWAN MILLENNIALS CONTINUE TO LEAD As a society, we are very well at the peak of the "darn those millennials" internet movement. Between millennials ending cereal, diamond rings, handshakes and the Toyota Scion (yes, it’s a thing) ...
 

For Immediate Release: November 22, 2018 In an independent poll conducted by Insightrix Research Inc., Saskatchewan residents were asked if they were likely to buy at least some of their holiday gifts between Black Friday and Cyber Monday in 2018, as well as how much they plan to spend in each event. Between 2017 and 2018, there has been a slight decrease in likelihood to purchase holiday gifts during this period. Further, while there has been a slight decrease in participation in Black Friday sales, there has also been a slight increase in participation in Cyber Monday sales online. Additionally, in 2018, for those who plan to engage in holiday shopping between Black Friday and Cyber Monday, individuals with at least one child in their household are more likely to purchase holiday gifts between November 23 – 26. Millennials are the age group who are the most likely to purchase holiday gifts between Black Friday and Cyber Monday.   Saskatchewan Residents’ Plans for Black Friday/Cyber Monday Holiday Shopping 2018 Fifty percent (50%) of Saskatchewan residents plan to do at least some of their holiday shopping between Black Friday and Cyber Monday in 2018. This is a slight drop from 2017, in which 54% of Saskatchewan residents planned to shop during these events. In 2018, of those who state they plan to do at least some of their holiday shopping between Black Friday and Cyber Monday, 63% of those with one or more child in their household plan to shop for holiday gifts during this period (compared to 43% of those without), as do 56% of women (compared to 44% of men). By age, those aged 18 – 34 years old (61%) are the group who plan most to purchase at least some of their holiday gifts between Black Friday and Cyber Monday, followed by 57% of those aged between 35 – 54 years and 35% of those aged 55 or more years. Holiday shopping isn’t the only reason Saskatchewan residents may participate in Black Friday or Cyber Monday – of those who don’t plan to make a holiday purchase between Black Friday or Cyber Monday, 13% say they plan to shop on or between Black Friday or Cyber Monday for other reasons.   Sask. Residents’ Participation in Black Friday Sales Of those who plan to do at least some of their holiday shopping between November 23 - 26, 71% state they are likely to do so on Black Friday in retail stores. Of this group, millennials (aged 18 – 34 years) make up the largest portion (77%), followed by those aged 35 – 54 years old (72%) and those aged over 55 years (60%). Planned Black Friday Spending by Saskatchewan Residents Of the group who plan to participate in Black Friday sales to do at least some of their holiday shopping on November 23, 42% state they plan to spend between $101 - $250. In 2018, 3% state they plan to spend more than $1,000 at Black Friday sales. D3: How much do you expect to spend during Black Friday sales? When asked if they plan to spend more, less or about the same amount as they did at Black Friday sales last year, nearly one half (48%) state they plan to spend about the same amount. Further, 22% of men who plan to attend Black Friday sales plan to spend more than they did last year, compared to 12% of women. Sask. Residents' Planned Participation in Cyber Monday Online Sales Almost seven in ten (66%) of those who plan to do at least some of their holiday shopping between November 23 – 26 state they plan to participate in upcoming Cyber Monday sales online. This is a slight increase since last year, in which 64% stated they plan to participate in the online sales event. Of this group, millennials (those aged 18 – 34 years old) represent the largest contingent (77%), followed by those between 35 – 54 years old (69%) and those aged over 55 years (47%). Further, more than seven in ten (72%) of those with one or more children in their household plan to participate, compared to 61% of those with no children. Planned Cyber Monday Spending by Saskatchewan Residents Of those who plan to participate in Cyber Monday sales online, more than three in ten (34%) state they plan to spend between $101 - $250, while 18% state they plan to spend between $251 - $500. D6: How much do you expect to spend online during Cyber Monday sales on November 26? When asked if they plan to spend more, about the same or less than they did at Cyber Monday online sales last year, 13% stated they plan to spend more than they did last year. This is a slight decrease from last year, when 18% stated the same. For a printer-friendly .pdf of this release, please access it here:  RELEASE - Saskatchewan Residents Black Friday and Cyber Monday 2018 (November 22, 2018) *** Research Details A total of 801 randomly selected SaskWatch Research® panel members participated in the online research study between November 5 and 8, 2018. Surveys were distributed in English language format only. Quotas were set by age, gender and region to match the general population of the province; therefore, the data did not need to be weighted. Specific quotas included the following: The division of North and South is based on the first three digits of postal codes (FSAs) and is indicated by the red line in the map below: Age and Gender Quotas Since the research is conducted online, it is considered to be a non-probability proportion sample; therefore, margins of error are not applicable. About SaskWatch Research® Insightrix began developing its SaskWatch Research online market research panel in October 2007, using high quality techniques including telephone recruitment and referrals from existing panel members. Presently, there are over 18,000 active panel members representing all regions of the province and distributions of the general population. Panel membership closely matches the 2016 Census, based on age, gender, household composition, household income and education. For more information, please visit http://saskwatch.ca. For more information, please contact: Marketing & Communications Coordinator Email: info@insightrix.com  Telephone: (306)657-5640 Ext. 240...