The 2022 Saskatchewan Holiday Outlook Report

Shopping Local Top of Mind For Saskatchewan Residents This Year

The 2022 Saskatchewan Holiday Outlook Report has all the up-to-date facts about the holiday retail experience in Saskatchewan. What’s more, it is deep in context, containing Saskatchewan holiday shopping intelligence important for local Saskatchewan businesses.

Learn how much each demographic will spend during the 2022 holiday shopping season and how many Saskatchewan residents expect to buy gifts.  Learn which proportions of residents expect to do their holiday shopping online in 2022.

More than that, you can discover how much residents expect to spend this year, what means of payment they will be using and how that compares to their holiday spending in previous years. Understand how discounts affect expected holiday shopping behaviour… and much more!

Read on!


Research Details

802 randomly selected SaskWatch Research® panel members participated in the online research study between November 8 and 13, 2022. Quotas were set by age, gender and region to match the general population of the province, and as such, the data did not need to be weighted.

Since the research is conducted online, it is considered a non-probability proportion sample; therefore, margins of error are not applicable.  However, the margin of error can be estimated to be ±3.5 percentage points, 19 times out of 20 for questions answered by all respondents.

About SaskWatch Research®

Insightrix began developing its SaskWatch Research online market research panel in 2007, using high quality techniques, including telephone recruitment and referrals from existing panel members. Presently, over 20,000 active panel members represent all regions of the province and distributions of the general population. For more information, please visit http://saskwatch.ca.


About Insightrix

Insightrix is a dynamic, Saskatchewan-based, full-service market research company. It serves businesses and government entities with insights-driven research solutions and interpretive analysis through leading-edge tools and senior-level expertise across various industries. Insightrix is based in Saskatoon, Saskatchewan, Canada. For complete details, visit https://insightrix.com/market-research-industry-blog/.


For more information, please contact:

Lang McGilp

Research Director
Insightrix Research Inc.
Tel: 306-657-5640 ext. 229
Email: lang.mcgilp@insightrix.com
Web: www.insightrix.com

Insightrix Research Inc. (Insightrix) is a member of the Canadian Research Insights Council (CRIC) and confirms that this research fully complies with all CRIC Standards, including the CRIC Public Opinion Research Standards and Disclosure Requirements (https://www.canadianresearchinsightscouncil.ca/wp-content/uploads/2019/09/CRIC-Public-Opinion-Research-Standards-and-Disclosure-Requirements-1.pdf)

For more information on survey questions and basic disclosure, click here.