Insightrix Holiday Report Interactive Dashboard

The 2023 Saskatchewan Holiday Outlook Report is here, packed with all the latest insights into the holiday retail landscape in Saskatchewan. We’ve gone above and beyond, incorporating the power of DisplayR, our cutting-edge reporting tool, to bring you an interactive dashboard that takes your understanding to new heights.

We explore the shopper segmentation, diving into local ‘Sask’ and online-savvy shoppers. Find out how they see themselves during the holiday season and what phrases describe their shopping behaviour.

Powered by DisplayR

Powered by DisplayR, this tool allows you to analyze the data yourself, giving you the power to uncover trends, make insightful observations, and ultimately make data-driven decisions. With a few clicks, you can filter the data by age, region, and even the presence of children in the household. This level of segmentation allows you to understand your target audience better and tailor your strategies accordingly.

As you navigate the Insightrix Holiday Report interactive dashboard, you’ll realize the potential it holds for your own projects and reports. DisplayR seamlessly connects survey data, analysis, and visualizations, making report automation a breeze. Uncover data stories, gain better and faster insights, and take your analysis to new heights.

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Research Details
A total of 802 randomly selected SaskWatch Research® participants were surveyed in the online research study between October 10 and October 25, 2023. Quotas were set by age, gender and region to match the general population of the province, and as such, the data did not need to be weighted. Since the research is conducted online, it is considered a non-probability proportion sample; therefore, margins of error are not applicable. However, the margin of error can be estimated at ±3.5 percentage points, 19 times out of 20 for questions answered by all respondents.

About SaskWatch Research®
Insightrix began developing its SaskWatch Research online market research panel in 2007, using high quality techniques, including telephone recruitment and referrals from existing panel members. Presently, over 20,000 active panel members represent all regions of the province and distributions of the general population. For more information, please visit http://saskwatch.ca.

About Insightrix®
Insightrix is a dynamic, Saskatchewan-based, full-service market research company. It serves businesses and government entities with insights-driven research solutions and interpretive analysis through leading-edge tools and senior-level expertise across a broad range of industries. Insightrix is based in Saskatoon, Saskatchewan, Canada. For complete details, visit https://insightrix.com/marketresearch-industry-blog/.