Here at Insightrix Research Inc., we’ve been feverishly preparing for our joyous holiday celebrations both in and out of the office. In the last few weeks we have kick started the season by delivering treats to our neighbouring businesses, visited the Ronald McDonald House with gifts, delivered in-kind donations to a variety of organizations, volunteered at the Friendship Inn, and even celebrated National Ugly Sweater Day. Last week we delivered a fun survey to our SaskWatch panelists for points, matching each donation if given to charity, and we received some great insight into the spending and shopping habits of those around Saskatchewan! For an extra splash of fun, we took to the streets and asked the folks about their holiday season habits! Catch the streeter here: ...
 

A new independent poll conducted by Insightrix Research shows that Saskatchewan residents are divided in their opinion on whether or not liquor stores in Saskatchewan should be privatized. Specifically, residents were asked to indicate whether they believe 1) liquor stores should NOT be privatized at all; 2) new liquor stores should be privatized but existing stores should remain publicly owned; or 3) all liquor stores in the province should be privately owned. One quarter (26%) of residents believe liquor stores should not be privatized at all, 34% feel the current approach is best (new stores privatized and existing stores remain public), and 23% support privatizing all liquor stores. One in ten (11%) have no opinion on the matter and 6% are unsure. Opinions closely correlate with support for provincial political parties. Specifically, those who say they would vote for the provincial NDP if an election were held today are more likely to believe that all liquor stores should remain public (52% vs. 15% among SaskParty voters who feel the same way) while those who would vote for the SaskParty are more likely to support privatizing all liquor stores in the province (37% vs. 8% among NDP voters who feel the same way). Roughly equal proportions of SaskParty and NDP voters (34% and 31%, respectively) support the current approach of keeping existing stores public and privatizing new stores. Further, residents were asked about the impact that privatizing Saskatchewan liquor stores could have on government spending and price and selection of products in liquor stores. Opinions are mixed in each of these areas. Specifically, roughly one half of Saskatchewan residents believe that privatizing liquor stores means there will be fewer public dollars available for health, education, highways, etc. (47%); however, 51% believe that the privatization of liquor stores will allow the government to focus on building other facilities. Turning to the customer experience side of things, roughly one half of Saskatchewan residents feel that privatizing liquor stores would mean better selection (52%) and better prices (51%) for consumers. Opposition to each of these four statements ranges from 30% to 38%, with the remaining respondents stating that they are unsure. Finally, when asked how residents’ support for the SaskParty would change if all liquor stores were privatized, opinions remain divided. Specifically, 26% say their impressions of the SaskParty would decrease, 47% say they would remain the same, and 13% say they would improve. Fully 14% are unsure or prefer not to say. It is noted that most of those who say their impressions would decrease are also people who say they would vote for the NDP if an election were held today (59% vs. 13% among SaskParty voters). Research Details A total of 800 randomly selected SaskWatch Research™ panel members participated in the online research study from June 3rd to 6th, 2014. Quotas were set by age, gender, and region to match the general population of the province. Since the research is conducted online, it is considered to be a non-probability proportion sample and therefore, margins of error are not applicable. About SaskWatch Research™ Insightrix began developing its SaskWatch Research™ online market research panel in October 2007, using high-quality techniques including telephone recruitment and referrals from existing panel members. Presently, there are over 15,000 active panel members representing all regions of the province and distributions of the general population. The panel membership closely matches the 2011 Census based on age, gender, household composition, household income, and education. For more information, please visit http://saskwatch.ca. For more information, please contact Lang McGilp, Senior Research Executive Insightrix Research Inc. Tel: 306.657.5640 ext. 229 Cell: 306.290.9599 Email: lang.mcgilp@insightrix.com Web: www.insightrix.com...
 

More than one half of Saskatchewan residents support the firing of U of S President Ilene Busch-Vishniac. Fifty four percent (54%) of Saskatchewan residents support the recent decision made by the University of Saskatchewan’s Board of Governors to fire U of S President Ilene Busch-Vishniac. Specifically, 32% strongly support the decision and 22% somewhat support it. Fully 17% oppose the decision to let the former U of S President go, and nearly three in ten (28%) are unsure. Regionally, support for the removal of the former President is highest in Saskatoon (67%) and lowest in Regina (47%). Based on the events that have taken place at the university in relation to Dr. Buckingham and the former President, a majority (71%) agree that the reputation of the U of S has been negatively impacted among Saskatchewan residents (27% strongly agree, 44% somewhat agree). A similar proportion (70%) agrees that these events have also tarnished the university’s reputation in the broader academic community in Canada and internationally (28% strongly agree, 42 somewhat agree). Despite the believed negative impact that recent events have had on the U of S, Saskatchewan residents are divided on whether or not it will be difficult for the university to recruit a highly qualified replacement for President. Specifically, 43% feel it will be challenging for the university to find a suitable candidate, while 40% feel it will NOT be difficult. The remaining 17% are unsure or prefer not to say. However, slightly more Saskatchewan residents (54%) suspect it will be challenging for the university to recruit highly qualified professors in the future based on the events that have taken place at the university. Three in ten (29%) disagree, feeling that it will NOT be difficult to recruit highly qualified professors in the future. The remaining 17% are unsure or prefer not to say. Research Details A total of 800 randomly selected SaskWatch Research™ panel members participated in the online research study from June 3rd to 6th, 2014. Quotas were set by age, gender, and region to match the general population of the province. Since the research is conducted online, it is considered to be a non-probability proportion sample and therefore, margins of error are not applicable. About SaskWatch Research™ Insightrix began developing its SaskWatch Research™ online market research panel in October 2007, using high-quality techniques including telephone recruitment and referrals from existing panel members. Presently, there are over 15,000 active panel members representing all regions of the province and distributions of the general population. The panel membership closely matches the 2011 Census based on age, gender, household composition, household income, and education. For more information, please visit http://saskwatch.ca. About Insightrix Founded in 2001, Insightrix Research Inc. is a full-service market research firm that helps clients develop, administer, and manage data collection and information strategies. From its office in Saskatoon, Insightrix offers a comprehensive range of research services. For more information, please contact Lang McGilp, Senior Research Executive Insightrix Research Inc. Tel: 306.657.5640 ext. 229 Cell: 306.290.9599 Email: lang.mcgilp@insightrix.com Web: www.insightrix.com...
 

A new independent online poll conducted by Insightrix Research suggests more than six in ten Saskatchewan residents claim to see at least one person operating a vehicle and talking or texting on a cell phone every day. Reported incidence of seeing the activity More than one third of Saskatchewan residents polled report that they see other drivers using a cell phones or smartphones several times per day (36%). Another 27% say they observe such behaviour at least once or twice per day (totaling 63%). One third (35%) see others using their phones while driving once or twice a week or less often. Only 2% say they never see such behaviour taking place on the road. Perceived change in frequency over time While the reported incidence of using a cell phone or smartphone when driving is high, 40% believe such behaviours are happening less often than three years ago. However, 58% feel there has been no change (27%) in driver behaviour with cell phones or that such behaviour is happening more often than it did when the cell phone legislation came into effect in 2010 (31%). A small proportion (2%) is unsure. Claimed participation in talking while driving – not in hands-free mode While seeing others operate a vehicle and use their wireless device at the same time is reportedly commonplace, admitting to such behaviour is far less prevalent. Among respondents who have a cell phone or a smartphone, one half (51%) say they never talk on their device in an illegal manner (i.e. not in hands-free mode). One quarter (26%) say they have done so “only a handful of times” in their lives, and 21% admit to doing so on a more regular basis. The remaining 2% preferred not to provide a response. This contrasts sharply with a similar online poll conducted by Insightrix in September of 2009 before the cell phone legislation came into effect. At that time, more than one half (55%) of Saskatchewan residents reported that they talked on their cell phone without using hands-free mode at least once or twice per month. Claimed participation in texting while driving – not in hands-free mode With respect to texting without using hands-free mode while driving, 61% report that they never engage in such activity. The remaining 39% admit to doing so either “a handful of times” in their lives (16%) or more frequently (22%). These findings are very consistent with those of September 2009. Also consistent with the 2009 study, younger drivers (those between the ages of 18 and 34) are far more likely to text while driving than are their older counterparts. Specifically, 30% of younger Saskatchewan residents admit to texting while driving at least once or twice per week, compared to 12% among those aged 35 to 54 years and only 1% among those aged 55 years or more. Further, those of Aboriginal ancestry are more likely to text regularly while driving than are those who are of different ancestry (28% vs. 12%, respectively). Incidence of fines and knowledge of fine amount Only one percent of respondents state they have received a ticket or warning from law enforcement for using a wireless device in an illegal manner while driving a vehicle. Knowledge levels of the current fine for talking on a cell phone or texting while driving is also low. Four in ten (42%) say they are unsure of the amount of the fine while more than one third (36%) suggested the penalty fee is less than $260. Only (17%) named an amount within $20 of the correct penalty fee of $280 (i.e. gave answers between $260 and $300). Another 5% believe the fee is more than $300. Research Details A total of 802 randomly selected SaskWatch Research™ panel members participated in the online research study from July 16th to 17th, 2013. Quotas were set by age, gender and region to match the general population of the province. As the research is conducted online, it is considered to be a non-probability proportion sample and therefore, margins of error are not applicable. Past studies referenced in this press release were conducted with 800 randomly-selected SaskWatch Research™ panel members. About SaskWatch Research™ Insightrix started developing the SaskWatch Research™ online market research panel in October 2007, using high-quality techniques including telephone recruitment and referrals from existing panel members. Presently, there are over 14,000 active panel members representing all regions of the province and distributions of the general population. The panel membership closely matches the 2011 Census based on age, gender, household composition, household income, and education. For more information, please visit http://saskwatch.ca. About Insightrix Founded in 2001, Insightrix Research Inc. is a full-service market research firm that helps clients develop, administer and manage data collection and information strategies. From its office in Saskatoon, Insightrix offers a comprehensive range of research services. For further information contact: Lang McGilp, Senior Research Executive Insightrix Research Inc. Tel: 306.657.5640 Ext. 229 Cell: 306.290.9599 Fax: 306.384.5655 Email: lang.mcgilp@insightrix.com Web: www.insightrix.com...
 

A new independent online poll conducted by Insightrix Research suggests that there is support by more than one half of Saskatchewan residents for abolishing the Canadian Senate. Specifically, 58% of all respondents stated that they would support the decision to abolish the Canadian Senate (40% strongly support and 18% somewhat support), while 18% would oppose (10% somewhat oppose, 8% strongly oppose). Equal proportions are either unsure or have no opinion the matter (12% each) Males are more likely to support the abolition of the senate (66% vs. 51% among women), and support rises sharply with age (39% among 18-34 year olds versus 75% among those aged 55 years or more). Research Details A total of 803 randomly-selected SaskWatch Research™ panel members from Saskatchewan participated in the online research study between the dates of June 11th and 13th, 2013. Quotas were set by age and gender to match the general population of the province. As the research is conducted online, it is considered to be a non-probability proportion sample and therefore, margins of error are not applicable. About SaskWatch Research™ Insightrix started developing the SaskWatch Research™ online market research panel in October 2007, using high-quality techniques including telephone recruitment and referrals from existing panel members. Presently, there are over 14,250 active panel members representing all regions of the province, and distributions of the general population. The panel membership closely matches the 2011 Census based on age, gender, household composition, household income and education. For more information, please visit: http://saskwatch.ca. About Insightrix Founded in 2001, Insightrix Research Inc. is a full-service market research firm that helps clients develop, administer, and manage data collection and information strategies. From its office in Saskatoon, Insightrix offers a comprehensive range of research services. For further information contact: Lang McGilp, Senior Research Executive Insightrix Research Inc. Tel: 306.657.5640 Ext. 229 Cell: 306.290.9599 Email: lang.mcgilp@insightrix.com Web: www.insightrix.com...
 

A new independent online poll conducted by Insightrix Research Inc. suggests that a majority of Saskatchewan residents are in favour of Hockey Canada’s recent decision to remove body checking in peewee and lower levels of hockey. Specifically, 63% of Saskatchewan residents either strongly support (44%) or somewhat support (19%) the removal of body-checking in peewee-level hockey and lower levels. However, nearly one quarter (23%) of Saskatchewan residents oppose the decision, either somewhat (12%) or strongly (11%). Four percent are unsure and the remaining 10% have no opinion on the matter. Opposition to the ban is stronger among males, who are twice as likely (30%) to oppose the decision as females (15%). Meanwhile, those who currently have children or have had children play at the peewee level are twice as likely (38%) to oppose the ban when compared to those who have never had kids play at this level (19% oppose). Research Details A total of 803 randomly-selected SaskWatch Research™ panel members from Saskatchewan participated in the online research study between the dates of June 11th and 13th, 2013. Quotas were set by age and gender to match the general population of the province. As the research is conducted online, it is considered to be a non-probability proportion sample and therefore, margins of error are not applicable. About SaskWatch Research™ Insightrix started developing the SaskWatch Research™ online market research panel in October 2007, using high-quality techniques including telephone recruitment and referrals from existing panel members. Presently, there are over 14,250 active panel members representing all regions of the province, and distributions of the general population. The panel membership closely matches the 2011 Census based on age, gender, household composition, household income and education. For more information, please visit: http://saskwatch.ca. About Insightrix Founded in 2001, Insightrix Research Inc. is a full-service market research firm that helps clients develop, administer, and manage data collection and information strategies. From its office in Saskatoon, Insightrix offers a comprehensive range of research services. For further information contact: Lang McGilp, Senior Research Executive Insightrix Research Inc. Tel: 306.657.5640 Ext. 229 Cell: 306.290.9599 Email: lang.mcgilp@insightrix.com Web: www.insightrix.com Image Credit: www.cbc.ca...
 

On October 18th, Insightrix Research released an independent online poll asking voters in Regina and Saskatoon to indicate who they plan to support in the civic elections held last night. In both cities, the Insightrix polls predicted actual voter support with tremendous accuracy. In the case of Saskatoon, when excluding those who were undecided or preferred not to say, 54% of online respondents planned to vote for Don Atchison, 44% for Tom Wolf and 2% for Clay Mazurkewich. Actual polling figures last night were very close to this statistic, as noted below: In Regina, a similar story unfolded. Among decided voters, Insightrix predicted that 43% would vote for Michael Fougere, while popular vote came in at 42% last night. The most notable variance was in the case of Marian Donnelly, who received 32% of votes last night, versus 25% predicted in the poll. The poll anticipated slightly higher-than-actual support for Meka Okochi and Chad Novak. Research Details A total of 813 randomly selected SaskWatch Research™ panel members from Saskatoon and 772 panel members from Regina participated in the online research study between the dates of October 9th and 12th, 2012 and October 15th and 18th, 2012, respectively. Quotas were set by age and gender to match the general population of the city. As the research is conducted online, it is considered to be a non-probability proportion sample and therefore, margins of error are not applicable. About SaskWatch Research™ Insightrix started developing the SaskWatch Research™ online market research panel in October 2007, using high-quality techniques including telephone recruitment and referrals from existing panel members. Presently, there are over 10,000 active panel members representing all regions of the province, and distributions of the general population. The panel membership closely matches the 2011 Census based on age, gender, household composition, household income and education. For more information, please visit: http://saskwatch.ca. About Insightrix Founded in 2001, Insightrix Research Inc. is a full service market research firm that helps clients develop, administer, and manage data collection and information strategies. From its office in Saskatoon, Insightrix offers a comprehensive range of research services. For further information contact: Lang McGilp, Senior Research Executive Insightrix Research Inc. Tel: 306.657.5640 Ext. 229 Cell: 306.290.9599 Fax: 306.384.5655 Email: lang.mcgilp@insightrix.com Web: www.insightrix.com...
 

A new independent online poll conducted by Insightrix Research suggests that Michael Fougere has a commanding lead over his eight competitors vying for mayor, heading into the polls next week. Presently, of those who plan to vote in the upcoming civic election on October 24th, 2012, 30% intend to cast their ballot for Mr. Fougere. His nearest competitor is Marian Donnelly with 17% of Regina residents planning to vote for her, followed by Meka Okochi at 15%. The remaining six candidates each have less than 5% of voters planning to endorse them. However, one quarter of voters (25%) are undecided as to who they will cast their ballot in favour of on Election Day, which depending on their behaviour, could have a notable impact on the election outcome.   Further clouding the prediction of who may walk away with the title of mayor is the fact that 80% of respondents polled state they plan to vote in the upcoming election. This contrasts sharply with actual voter turnout in the most recent civic election (25%), suggesting that many who say they will vote on Wednesday may in fact not make it to the polls. Regardless of voter intentions, when asked if it would be a good thing or a bad thing for Regina if each of the mayoralty candidates were elected to office, roughly equal proportions hold positive perceptions of both front-running candidates: 48% for Mr. Fougere and 45% for Ms. Donnelly. Meka Okochi (40%) and Dr. Liz Brass (33%) trail behind somewhat, while the remaining five candidates hold smaller positive impressions among voters....
 

A new independent online poll conducted by Insightrix Research suggests that 38% of those who plan to vote in the upcoming civic election on October 24th, 2012 say they will cast their ballot in favour of Don Atchison while 32% plan to vote for Tom Wolf. Only 1% report intentions of voting for Clay Mazurkewich, 2% intend to spoil their ballot and an additional 6% said they would prefer not to say who they plan to vote for. However, a notable proportion of voters (21%) are still as to who they will cast their ballot in favour of on Election Day, which depending on their behaviour, could have a notable impact on the election outcome. Excluding those who are undecided or prefer not to say, 54% plan to vote for the current mayor, 44% for Mr. Wolf and 2% for Mr. Mazurkewich. Further clouding the prediction of who may walk away with the title of mayor is the fact that 76% of respondents polled state they plan to vote in the upcoming election. This contrasts sharply with actual voter turnout in the most recent civic election (27%), suggesting that many who say they will vote on Wednesday may in fact not make it to the polls. Regardless of voter intentions, when asked if it would be a good thing or a bad thing for Saskatoon if each of the mayoralty candidates were elected to office, roughly equal proportions hold positive perceptions of the two front-running candidates: 54% for Mr. Atchison and 47% for Mr. Wolf. A greater portion feel it will be a bad thing for the city if incumbent Don Atchison is elected when compared to Tom Wolf (28% vs. 15%, respectively). However, a far greater proportion is unable to offer an assessment of Tom Wolf in this area (38% vs. 18% for Mr. Atchison)....