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Insightrix’s Final Online Panel Survey Accurately Predicts Saskatoon Civic Election Outcome Much has been discussed about the Clark surge in the 2016 Saskatoon Civic Election. When a swing in votes happens over a matter of hours and days prior to Election Day, it can make polling very interesting.  But it is important to keep in mind that a poll is a reflection of opinion at the time the poll was conducted. In the case of Saskatoon, no publicly released poll identified Charlie Clarke to be in the lead. Based on the polls conducted before the election, the surge was dramatic in magnitude and happened over the last few days of the campaign. Below is the decided voter poll results conducted in Saskatoon for the past month, including one final Insightrix poll that was not released to the public.[1] The Insightrix poll, conducted for CKOM just prior to Mainstreet Research on Oct 20th – 22nd (Thursday to Saturday), showed Clark (30%) higher than the preceding Mainstreet Research poll (25% on Oct 18th).  Moore and Atchison support remained steady at 34% and 35% respectively. This slight increase for Clark showed the beginning of the surge. The day before the election, Insightrix conducted another poll with 600 SaskWatch Research® panel members which further emphasized the rapid shift in voting intentions for the Saskatoon Civic Election.  These results were not released given that such information would have been communicated to the public on Election Day. In this final poll, Insightrix Research had Clark in the lead. Research Details A total of 600 randomly selected SaskWatch Research® panel members participated in the online research study on October 25th, 2016. Quotas were set by age and gender to match the general population of the city. Since the research is conducted online, it is considered to be a non-probability proportion sample and therefore, margins of error are not applicable. Comparisons to the other Insightrix poll used the same methodology, quotas and sample source. This final study was an independent poll conducted by Insightrix Research. Insightrix continues to be proud of our SaskWatch Research® panel and the strength with which it can measure public opinion in Saskatchewan.  If you have any questions about our poll results, please contact: Lang McGilp Research Director Insightrix Research Inc. Tel: (306) 290-9599 Email: lang.mcgilp@insightrix.com     [1] For the Mainstreet Research polls between October 4th and the 18th, a decided voter count is not posted on their website.  As such, a decided voter count was estimated based on removing the undecided voter count from the total and rebasing the responses....
 

PRESS RELEASE: October 24rd, 2016 Final sprint to the finish in the Saskatoon Civic Election 2016   A new 650 CKOM / Insightrix Research online poll finds that there is a tight race between the three front-running mayoral candidates in the Saskatoon Civic Election for 2016. Presently, 28% of those who intend to vote in the upcoming Civic Election on October 26th, 2016 say they will cast their ballot in favour of incumbent Don Atchison. Newcomer Kelley Moore and long-time City Councillor Charlie Clark closely follow with 24% and 21%, respectively. One percent would vote for Devon Hein, another 18% are uncertain as to whom they intend to vote for and 8% preferred to withhold a response. The proportion of undecided voters is consistent with a similar poll Insightrix conducted just days before the 2012 Saskatoon Civic Election (21%). Among decided voters (i.e. those who name a candidate they intend to vote for and those who are uncertain but name a candidate they are leaning towards), Moore (34%) closes the gap with Atchison (35%). Clark closely follows at 30% and Hein remains at 1%. Looking at demographic differences among decided voters, Atchison has greater support among older voters (46% among those aged 55 years or older vs. 23% among 18 to 34 year-olds). Moore’s appeal is consistent among younger and middle-aged voters aged 18 to 54 years (37%) and is somewhat lower among those aged 55 years or older (28%). Clark appeals largely to younger voters (38% among 18 to 34 year-old) but support steadily declines with age (24% among those aged 55 years and older). Gender differences are also noted among voters. Mr. Atchison earns stronger support among males (40%) than females (31%) while the opposite is seen for Ms. Moore (30% males vs. 37% females). There are no notable gender differences observed for Mr. Clark. Given the tight race in the Saskatoon Civic Election, it means that every vote will count. Predicting who may walk away with the title of Mayor this week is further clouded by the fact that actual voter turnout will likely be lower than claimed voter intentions. Overall, 74% of those surveyed say they intend to vote in the upcoming election and another 12% say they have already voted at an advanced poll, for a total of 86%. When there was a relatively close race between Don Atchison and Tom Wolf in 2012, actual voter turnout was only 36%, despite 76% of respondents in a similar Insightrix poll stating they were planning to vote. One quarter (24%) of those who intend to vote claim to have watched or listened to at least a portion of the final mayoral debate aired on CTV and 650 CKOM last Thursday, October 20th, 2016. Of those who watched or listened, more than four in ten (43%) state the debate had at least somewhat of an impact on their voting intentions. Changes in voter intentions are most notable among females.   Research Details A total of 800 randomly selected SaskWatch Research® panel members participated in the online research study from October 20th to 22nd, 2016. Data collection began immediately after the televised mayoral candidate debate on the 20th. Quotas were set by age and gender to match the general population of the city. Since the research is conducted online, it is considered to be a non-probability proportion sample and therefore, margins of error are not applicable. Comparisons have been made to similar polls that used the same methodology, quotas and sample source.   About SaskWatch Research® Insightrix began developing its SaskWatch Research® online market research panel in October 2007, using high-quality techniques including telephone recruitment and referrals from existing panel members. Presently, there are over 15,000 active panel members representing all regions of the province and distributions of the general population. The panel membership closely matches the 2011 Census based on age, gender, household composition, household income, and education. For more information, please visit http://saskwatch.ca.   About Insightrix® Insightrix is a dynamic, Western Canadian, full-service marketing research company. It exists to serve businesses and government entities with insights-driven research solutions and interpretive analysis through leading-edge tools and senior-level expertise across a broad range of industries. Insightrix is based in Saskatoon, Saskatchewan, Canada. For more information, please contact Lang McGilp, Research Director Insightrix Research Inc. Tel: 306.657.5640 ext. 229 Cell: 306.290.9599 Email: lang.mcgilp@insightrix.com Web: www.insightrix.com...
 

PRESS RELEASE: September 23rd, 2016 Saskatchewan Residents Overwhelmingly in Favour of Increasing Regulations for Pet Businesses The Animal Protection Act Awareness and Specific Provisions Two-thirds (68%) of Saskatchewan residents are aware that Saskatchewan has an Animal Protection Act.  Residents were asked if they support or oppose increasing specific regulations within the Act and overall, a strong majority support increasing regulations. Specifically, 88% of Saskatchewan residents support the idea that the definition of “distressed” in the Act should be expanded to include emotional and psychological suffering of an animal (53% strongly support, 35% somewhat support).  Residents with a pet are more likely to strongly support this concept (57% vs. 47%). Residents were also asked if they support the inclusion of other specific provisions in the Act.  Overall, 97% of Saskatchewan residents support including specific provisions that would require veterinarians who suspect animal cruelty to report their suspicions to the appropriate enforcement agency in their community.  Ninety-eight percent (98%) support including specific provisions that prohibit animal fighting and the same proportion support including specific provisions that all sexual contact with animals is a violation of the Act. Kennel Regulations At present, there are currently no specific requirements for kennels in Saskatchewan. Rather, the Act refers to a code of practice that Canadian kennel operators can choose to follow.  Respondents were asked if they support increasing regulations in the Act to include mandatory standards of care for kennels as well as other pet businesses. A strong majority of respondents support the introduction of mandatory standards of animal care for kennels, breeders, animal shelters, animal rescues, pet training services and pet grooming services within the Act, as outlined below: Residents with a pet are slightly more inclined to strongly support having mandatory standards of care for all of the above mentioned pet businesses. Also, at present, the Animal Protection Act only allows animal protection officers to enter non-residential premises without a warrant in cases “where animals are kept for sale, hire or exhibition”.  Under this definition, kennels and other pet businesses are excluded.  Respondents were asked if they would support changing the Act to allow animal protection officers to enter and inspect any animal-based business in Saskatchewan without a warrant.  Overall, 92% of residents support this notion (66% strongly, 26% somewhat). Residents with a pet are slightly more likely to strongly support this change (69% vs. 61%). Concerns with Saskatchewan Kennels The majority of Saskatchewan residents (82%) are aware that 14 dogs recently passed away at a kennel in Saskatoon. Among pet owners, nearly all (83%) state they are now more concerned (50% much more concerned, 33% somewhat more concerned), about leaving their dog at a kennel overnight in light of this tragedy. Saskatchewan Residents and their Pets Of Saskatchewan pet owners, 95% agree, (77% strongly, 18% somewhat), that their pet is part of their family. Another 77% agree (42% strongly and 35% somewhat) that their pet is their best friend, and 75% agree (43% strongly and 32% somewhat) that they treat their pet like a child. In addition, 93% of respondents (69% strongly and 24% somewhat) agree that animals have emotions and feelings that should be respected.  Another three quarters (73%) agree that animals deserve the same rights as humans (with 33% strongly agreeing and 40% somewhat agreeing). Research Details A total of 801 randomly selected SaskWatch Research® panel members participated in the online research study on September 20th and 21st, 2016. Quotas were set by age, gender, and region to match the general population of the province. Since the research is conducted online, it is considered to be a non-probability proportion sample and therefore, margins of error are not applicable. About SaskWatch Research® Insightrix began developing its SaskWatch Research® online market research panel in October 2007, using high quality techniques including telephone recruitment and referrals from existing panel members. Presently, there are over 15,000 active panel members representing all regions of the province and distributions of the general population. The panel membership closely matches the 2011 Census based on age, gender, household composition, household income, and education. For more information, please visit http://saskwatch.ca. About Insightrix Founded in 2001, Insightrix Research Inc. is a full-service market research firm that helps clients develop, administer, and manage data collection and information strategies. From its office in Saskatoon, Insightrix offers a comprehensive range of research services.  For complete details on our recent polls, please refer to: https://insightrix.com/market-research-industry-blog/   For more information, please contact Lang McGilp, Senior Research Executive Insightrix Research Inc. Tel: 306.657.5640 ext. 229 Cell: 306.290.9599 Email: lang.mcgilp@insightrix.com Web: www.insightrix.com...
 

If they had to vote in the upcoming U.S. Presidential election, about 41% of Saskatchewan residents would check the box for Clinton! August 19, 2016 Hillary Clinton has a favourable position among Saskatchewan residents, with only 17% saying they would cast their ballot for Trump. Another 16% would vote for an independent candidate while 26% said they are not sure who to pick! So, Insightrix wants to know- If YOU had to vote in the U.S. election, would you go with in Clinton vs. Trump? Before deciding, take a look at the adjectives Saskatchewan residents use to describe each candidate in Clinton vs. Trump. Democrat Candidate, Hillary Clinton: Republican Candidate, Donald Trump: As said, about 41% of Saskatchewan residents would vote Hillary; this proportion rises to 62% among those who voted Liberal in the last Canadian Federal election and 46% among those who voted NDP. Conversely, support for Trump rises to 32% among those who voted Conservative in the last Federal election compared to only 17% overall. However, Trump is certainly not winning over many Saskatchewan women as only 7% would choose the Republican candidate compared to 27% of men. Interesting to note is that there are no statistical differences between young and old voters in their support for either candidate. Further, when asked who they think will be the next President of the United States, a near majority (49%) believe Clinton will prevail, compared to only 25% who think we will see Trump in the White House. Two percent believe an independent candidate will take office and another 24% are not sure. Finally, 31% of residents believe that, if elected, Clinton would implement policies that are better for Canada. Twelve percent say this about Trump while 11% believe an independent leader would be most beneficial for Canucks! Many (46%) are not sure who would be best for Canada. Research Details A total of 801 randomly selected SaskWatch Research® panel members participated in the online research and quotas were set by age, gender, and region to be representative of the population of Saskatchewan. As the research is conducted online, it is considered to be a non-probability proportion sample and therefore, margins of error are not applicable. About SaskWatch Research® Insightrix began developing its SaskWatch Research® online market research panel in October 2007, using high-quality techniques including telephone recruitment and referrals from existing panel members. Presently, there are over 15,000 active panel members representing all regions of the province and distributions of the general population. The panel membership closely matches the 2011 Census based on age, gender, household composition, household income, and education. For more information, please visit http://saskwatch.ca. About Insightrix® Insightrix is a dynamic, Western Canadian, full-service marketing research company. It exists to serve businesses and government entities with insights-driven research solutions, and interpretive analysis through leading-edge tools and senior-level expertise across a broad range of industries. Insightrix is based in Saskatoon, Saskatchewan, Canada. For more information, please contact Dylan Cody, Senior Research Associate Insightrix Research Inc. Tel: 306.657.5640 ext. 238 Email: dylan.cody@insightrix.com Web: www.insightrix.com...
 

PRESS RELEASE    Riders fan jury still out regarding the new coaching staff and team roster after first 4 weeks of play. July 27, 2016 Like the team itself, fans in Rider Nation are still adjusting to the Green and White’s new coaching staff and team roster according to a new poll conducted by Insightrix Research. Forty-six percent (46%) of fans are indifferent or believe it is too soon to make a call on the performance of the new coaching staff. Another 35% indicate that, at this point in the season, they feel somewhat or very positive about the new coaching staff. This contrasts with 19% who feel more negative. Similarly, 38% of fans are undecided or think it’s too early to judge the new roster out on the field. However, 36% of fans agree (somewhat or strongly) that the Riders have made positive roster changes this year while one-quarter (25%) of fans disagree with the roster changes. As for long term prognostications; fans predict standings in the West Division at the end of the season to unfold as outlined below: Stampeders- 1st place Eskimos- 2nd Lions- 3rd Riders-4th Bombers-5th Finally, Rider Nation is rather dismal about the Green and White’s Grey Cup chances early in the season. The Insightrix “Grey Cup Confidence Index” is currently sitting at -65, which means fans are quite negative about the Riders’ chances of winning the Cup this season. This index is calculated by subtracting proportions of negative ratings from proportions of positive ratings. An index score of 0 would be completely neutral. Research Details A total of 401 randomly selected SaskWatch Research® panel members participated in the online research and were screened for interest in the Riders to ensure they are part of the fan base. As the research is conducted online, it is considered to be a non-probability proportion sample and therefore, margins of error are not applicable. About SaskWatch Research® Insightrix began developing its SaskWatch Research® online market research panel in October 2007, using high-quality techniques including telephone recruitment and referrals from existing panel members. Presently, there are over 15,000 active panel members representing all regions of the province and distributions of the general population. The panel membership closely matches the 2011 Census based on age, gender, household composition, household income, and education. For more information, please visit http://saskwatch.ca. About Insightrix Founded in 2001, Insightrix Research Inc. is a full-service market research firm that helps clients develop, administer, and manage data collection and information strategies. From its office in Saskatoon, Insightrix offers a comprehensive range of research services. For more information, please contact Dylan Cody, Senior Research Associate Insightrix Research Inc. Tel: 306.657.5640 ext. 238 Email: dylan.cody@insightrix.com Web: www.insightrix.com...
 

PRESS RELEASE: April 5th, 2016 Insightrix Accurately Predicts Saskatchewan Provincial Election Outcome Insightrix Research was the first polling company to accurately predict the popular vote outcome as far back as early March. Insightrix is proud to report that its independent polls conducted throughout March provided consistent and highly accurate assessments of actual popular voting results of the April 4th Saskatchewan Provincial Election.  Specifically, our most recent poll was within three percentage points of the actual popular vote outcomes for the SaskParty, exactly on for the NDP and one point off for the Liberals. We are pleased to report that similar accuracies in our polling were realized within the battlegrounds of Saskatoon and Regina. About SaskWatch Research® Insightrix began developing its SaskWatch Research® online market research panel in October 2007, using high quality techniques including telephone recruitment and referrals from existing panel members. Presently, there are over 15,000 active panel members representing all regions of the province and distributions of the general population. The panel membership closely matches the 2011 Census based on age, gender, household composition, household income, and education. For more information, please visit http://saskwatch.ca. About Insightrix Founded in 2001, Insightrix Research Inc. is a full-service market research firm that helps clients develop, administer, and manage data collection and information strategies. From its office in Saskatoon, Insightrix offers a comprehensive range of research services. For complete details on our recent polls, please refer to: Insightrix News & Blogs For more information, please contact Lang McGilp, Senior Research Executive Insightrix Research Inc. Tel: 306.657.5640 ext. 229 Cell: 306.290.9599 Email: lang.mcgilp@insightrix.com Web: www.insightrix.com Photo Credit: Martin Cathrae Photo...
 

PRESS RELEASE: March 31, 2016 Voter Intentions Hold Steady in the Final Week of the Campaign A new independent Insightrix Research online poll finds voter intentions remain unchanged in the final week of the election campaign. Among those intending to vote in Monday’s election, nearly one half say they plan to vote for the SaskParty (48%). Two in ten (22%) say they intend to vote for the NDP, 3% for the Liberals, and the Progressive Conservatives and the Green Party each garner 2% of the vote. At this point, one in ten voters (10%) say they are uncertain as to whom they intend to vote for, and another 12% prefer not to say. Among decided voters[1], 60% state they plan to cast their ballot for the SaskParty, while 30% intend to vote for the provincial NDP and 5% for the Liberals. Equal proportions (3%) plan to vote Green Party or Progressive Conservative. These findings are virtually unchanged from an Insightrix poll conducted two weeks ago. [1] Those who name a party they intend to vote for and those who are uncertain but name a party they are leaning towards. No differences are noted by age or gender for the two leading parties. While greater support for the SaskParty remains in the rural areas, voter intentions in Regina appear to have shifted slightly. While the two major parties were in a statistical tie in the Queen City as recently as two weeks ago, our latest poll suggests that the SaskParty has pulled ahead since Easter. One half (50%) of decided Regina voters plan on casting their ballot for the SaskParty, up from 44% in mid-March, with the NDP now trailing at 38%. The SaskParty maintains its lead in Saskatoon. Research Details A total of 1,500 randomly selected SaskWatch Research® panel members participated in the online research study from March 28th to 30th, 2016. Quotas were set by age, gender, and region to match the general population of the province. Since the research is conducted online, it is considered to be a non-probability proportion sample and therefore, margins of error are not applicable. Comparisons have been made to similar polls that used the same methodology, quotas and sample source. About SaskWatch Research® Insightrix began developing its SaskWatch Research® online market research panel in October 2007, using high-quality techniques including telephone recruitment and referrals from existing panel members. Presently, there are over 15,000 active panel members representing all regions of the province and distributions of the general population. The panel membership closely matches the 2011 Census based on age, gender, household composition, household income, and education. For more information, please visit http://saskwatch.ca. About Insightrix Founded in 2001, Insightrix Research Inc. is a full-service market research firm that helps clients develop, administer, and manage data collection and information strategies. From its office in Saskatoon, Insightrix offers a comprehensive range of research services.   For more information, please contact Lang McGilp, Senior Research Executive Insightrix Research Inc. Tel: 306.657.5640 ext. 229 Cell: 306.290.9599 Email: lang.mcgilp@insightrix.com Web: www.insightrix.com...
 

Press Release: March 16th, 2016 A new independent Insightrix Research online poll finds more voters plan to cast their ballot in favour of the SaskParty on April 4th when compared to the past several months. Presently, 61% of decided Saskatchewan voters(#) state they would cast their ballot for the SaskParty, while 29% would vote for the provincial NDP and 6% for the Liberals, if a provincial election were held today. Equal proportions (2%) would vote for either the Green Party or the Progressive Conservatives. Support for the SaskParty has steadily risen from an all-time low in November of last year, with continued momentum since the official start of the election. In contrast, support for the NDP has remained relatively steady over the past several polls. Demographically, those aged 18 to 34 are less likely to say they plan to vote for the SaskParty and more likely to support the Liberals. However, one half of the younger generation still intend to vote for the incumbent party. No differences are noted by gender. Regionally, we continue to see greater support for the SaskParty in the rural areas and greatest support for the NDP in Regina. In fact the two major parties are in a statistical tie in the Queen City. However, the SaskParty currently has a strong lead in Saskatoon and is up from 47% in our November 2015 poll. Our poll also asked Saskatchewan residents how much of an impact various factors have on their decision of which party to vote for. The findings illustrate items that have the greatest impact relate to a party’s stance on specific issues and the party’s past performance. Of note however, the leader of a party has a greater impact than the MLA running in one’s local riding. Perhaps the above findings provide some explanation of the voter intention, given that more Saskatchewan residents find Brad Wall to be more personable than Cam Broten. Part of the issue appears to be the fact that one third of Saskatchewan residents feel they do not know enough about Mr. Broten to comment on his personable nature. Research Details A total of 801 randomly selected SaskWatch Research® panel members participated in the online research study from March 14th to 16th, 2016. Quotas were set by age, gender, and region to match the general population of the province. Since the research is conducted online, it is considered to be a non-probability proportion sample and therefore, margins of error are not applicable. Comparisons have been made to similar polls that used the same methodology, quotas and sample source. About SaskWatch Research® Insightrix began developing its SaskWatch Research® online market research panel in October 2007, using high-quality techniques including telephone recruitment and referrals from existing panel members. Presently, there are over 15,000 active panel members representing all regions of the province and distributions of the general population. The panel membership closely matches the 2011 Census based on age, gender, household composition, household income, and education. For more information, please visit http://saskwatch.ca. About Insightrix Founded in 2001, Insightrix Research Inc. is a full-service market research firm that helps clients develop, administer, and manage data collection and information strategies. From its office in Saskatoon, Insightrix offers a comprehensive range of research services. For more information, please contact Lang McGilp, Senior Research Executive Insightrix Research Inc. Tel: 306.657.5640 ext. 229 Cell: 306.290.9599 Email: lang.mcgilp@insightrix.com Web: www.insightrix.com #Those who name a party they intend to vote for and those who are uncertain but name a party they are leaning towards....
 

PRESS RELEASE: Feb 26, 2016 Economy Tops the Minds of Saskatchewan Residents for this Upcoming Provincial Election A new independent Insightrix Research Inc. online poll finds that more than one half of Saskatchewan residents believe the economy is the biggest issue that should be discussed during the upcoming provincial election campaign. Presently, 54% of Saskatchewan residents believe the economy should top the agenda during the upcoming election campaign. Specific topics within the category of the economy include: the economy in general (25%), employment and job creation (16%), the oil & gas downturn specifically (9%), provincial debt or budget deficits (7%) and taxes (4%). Social issues are next on the list at 34%, including issues related to health care (18%), education (7%), poverty and affordable housing (7%), and refugees and immigration issues (5%). A total of 14% believe the SaskParty’s performance or stance on specific issues should be the focal point of the election, including items such as corruption and wasteful spending (6%), privatization (4%), the LEAN program (2%), GTH issues (1%), P3s (1%), or other Party issues or policies (4%). Infrastructure is noted by 6% of Saskatchewan residents while the environment is noted among 3%. Demographically, men are more concerned about the economy while women are more likely to believe social issues should top election campaign discussions. Belief that the economy should be the top discussion also rises with age. * Note that the above question was asked as an open-ended question and allowed respondents to provide text responses rather than pick from a list presented to them. Text responses have been coded into the above categories. Because some respondents listed more than one issue, percentages within the graph add up to more than 100%. Further, specific categories have been grouped into common themes which are denoted in the darker colour of the graph with the word (NET) next to the theme title. The percentages of individual codes may add up to more than the NET as multiple responses may have been given within the theme. The survey also asked respondents who they feel would be a better Premier of Saskatchewan: Brad Wall or Cam Broten, with the incumbent presently holding a commanding lead. Those more likely to say Brad Wall include men and those living outside of Regina and Saskatoon. Research Details A total of 800 randomly selected SaskWatch Research™ panel members participated in the online research study from February 9th to 11th, 2016. Quotas were set by age, gender, and region to match the general population of the province. Since the research is conducted online, it is considered to be a non-probability proportion sample and therefore, margins of error are not applicable. About SaskWatch Research™ Insightrix began developing its SaskWatch Research™ online market research panel in October 2007, using high-quality techniques including telephone recruitment and referrals from existing panel members. Presently, there are over 15,000 active panel members representing all regions of the province and distributions of the general population. The panel membership closely matches the 2011 Census based on age, gender, household composition, household income, and education. For more information, please visit http://register.saskwatch.ca About Insightrix Founded in 2001, Insightrix Research Inc. is a full-service market research firm that helps clients develop, administer, and manage data collection and information strategies. From its office in Saskatoon, Insightrix offers a comprehensive range of research services. For more information, please contact Lang McGilp, Senior Research Executive Insightrix Research Inc. Tel: 306.657.5640 ext. 229 Cell: 306.290.9599 Email: lang.mcgilp@insightrix.com Web: www.insightrix.com...
 

PRESS RELEASE: February 11, 2016 Does buying your partner something for Valentine’s Day increase your chances of getting lucky? A new independent Insightrix Research online poll conducted with a random selection of Saskatchewan residents suggests that there is a curious correlation between those who plan to buy a gift for their partner and those who are planning for a roll in the hay on February 14th. Specifically, 31% of Saskatchewan residents admit they plan to have sex specifically because it’s Valentine’s Day. Among those planning to buy a gift for their partner, nearly one half (46%) are hoping to make nookie compared to only 12% among those who do not plan on buying a gift. Those less likely to buy a gift (and therefore less likely to have a romantic interlude) tend to be older and have been in a relationship for longer periods of time, perhaps suggesting the flame may have diminished over time. Although 43% of Saskatchewan residents do not plan on buying their partner anything this coming February 14th, there still are four more days to change their minds! Carnal connections aside, there still may be some surprises for both women and men in Saskatchewan. The poll finds that nearly two thirds of men (64%) plan to give their partner a gift this Valentine’s Day while less than one half of women (44%) expect to receive one. Having said this, both genders have set their expectations low for receiving a gift, as compared to their intentions of purchasing one for their partner. Popular gifts people are planning on giving or expecting to receive include a romantic meal, chocolates, a greeting card and/or flowers. Intentions of treating someone to a romantic meal are nearly twice as high as the expectation of receiving one, suggesting that an unexpected candlelit meal may be in store in the near future. However, there is also the potential for disappointments this coming long weekend. Roughly one half of women expect to receive flowers, while only four in ten men plan to dote on their sweetheart with such blossoms. Take note men! In general, many men may have surprises coming their way considering their expectations fall below women’s purchase intentions for a romantic meal, chocolates or a greeting card. As noted earlier, three in ten (31%) Saskatchewan residents say they expect to get lucky this Valentine’s Day while 39% say that it is not in the cards. The rest (29%) are too bashful to say one way or the other. Are Saskatchewan residents more romantic than our neighbours to the east? Based on results from a similar poll conducted in Manitoba, the answer is yes! Only 15% of Saskatchewan residents express dislike for Valentine’s Day, calling it just “a Hallmark holiday”, whereas twice as many Manitobans feel the same way (29%). Further, slightly more Saskatchewan residents plan to buy gifts for their significant other this upcoming Sunday than in Manitoba (57% vs. 50%, respectively). Similarly, expectations of receiving a gift are higher in our province (44% vs. 36%, respectively). This again suggests there is a correlation between gift giving and “doing it” because more Saskatchewan residents are also likely to say they’ll be having sex this weekend than our Blue Bomber neighbours (31% and 27%). Research Details A total of 803 randomly selected SaskWatch Research™ online research panel members participated in the online research study between February 4th and 8th, 2016. Quotas were set by age, gender, and region to match the general population of Saskatchewan. Since the research is conducted online, it is considered to be a non-probability proportion sample and therefore, margins of error are not applicable. About SaskWatch Research™ Insightrix began developing its SaskWatch Research™ online research panel in October 2007, using high-quality techniques including telephone recruitment and referrals from existing panel members. Presently, there are over 15,000 active panel members representing all regions of the province and distributions of the general population. The panel membership closely matches the 2011 Census based on age, gender, household composition, household income, and education. For more information, please visit http://saskwatch.ca. About Insightrix Founded in 2001, Insightrix Research Inc. is a full-service market research firm that helps clients develop, administer, and manage data collection and information strategies. From its office in Saskatoon, Insightrix offers a comprehensive range of research services. For more information, please contact Lang McGilp, Senior Research Executive Insightrix Research Inc. Tel: 306.657.5640 ext. 229 Cell: 306.290.9599 Email: lang.mcgilp@insightrix.com Web: www.insightrix.com...