Throughout the month of November, Insightrix Research and SaskWatch Research ran a promotion to support and promote SaskWatch® – Saskatchewan’s favourite and largest market research community – as a way, not only to reward our new and existing community members, but as a way to give back to those who need it at a time when they need it most. The promotion saw unprecedented participation, with people from all over Saskatchewan getting in on the action, sharing and liking our posts on Facebook and Instagram, and referring new community members. Now, with the promotion ended… We have a winner!!! The SaskWatch Free Groceries campaign has ended, and the Grand Prize winner has been chosen – Keith B. from Saskatoon, Saskatchewan won $1,000 in groceries AND gets the opportunity to donate another $1,000 to his local food bank. Congratulations Keith!!! Keith chose to make his $1,000 donation to the Saskatoon Food Bank. Thanks to all who entered! None of this would be possible without your SaskWatch membership!   SaskWatch Research and Insightrix Research would like to thank all of the participants in the first ever Free Groceries promotion. Thank you to everyone who took the time to share, like or refer a friend to SaskWatch this month. It’s with support from community members like you that this promotion, and the community itself, are possible. And, of course, thank you for your active membership in Saskatchewan’s favourite and largest market research community! And a big thank you and welcome to all of the new members of the SaskWatch community! Now that you’re a member, stay active, stay connected and have your voice heard on issues that matter to you – a Saskatchewan resident. Thanks for giving us the opportunity to give back! While getting a chance to cover Keith’s groceries over the holiday season makes everyone at Insightrix and SaskWatch happy, we are extra happy to have the opportunity to give back to the Saskatchewan community through promotions like these. Over the years, SaskWatch has formed relationships with 75 charities in Saskatchewan, and regularly encourages its community members to donate their survey earnings to charities here in the province. Both SaskWatch and Insightrix look forward to having a chance to run promotions and contests similar to the Free Groceries promotion in the future, not just to reward our valued SaskWatch members, but as a part of the social responsibility we feel as being firms who are proud to be a part of the Saskatchewan community. It’s not too late to join up! While the SaskWatch Free Groceries promotion may have ended, if you’re not already a member, it is not too late to head over to saskwatch.ca and register as a new community member. As a SaskWatch community member, you can make yourself heard about matters of public policy and business while making your opinion count. And it’s a great way to make a couple extra bucks for the holidays!  Join SaskWatch Research today! ...
 

We are pleased to invite you to Top Brands in Saskatchewan and Top Brands in Manitoba, a MRIA event hosted by the Prairie Chapter of the MRIA, and Majid Khoury and Insightrix Research. These events will take place in the afternoons of April 25, 2017, in Regina, and April 26, 2017, in Winnipeg, and will give you the opportunity to connect with other marketing professionals and large brands in your area, and discover the right way to conduct research to build your brand strategy. Some of the area’s top brands to be discussed include: Manitoba Hydro Saskatchewan Rush Great-West Life SaskTel The Winnipeg Jets Conexus Credit Union And many others     More information can be found below, as well as through visiting the MRIA website, at:  https://mria-arim.ca/membership/chapters/prairie-chapter/prairie-chapter-events    Please sign up today, and join us!   Top Brands in Saskatchewan and Manitoba   Market research is one of the most important components in building a valuable brand strategy. Without a solid understanding of how your audiences currently perceive your brand, it’s difficult to strike the right balance of reality and aspiration in evolving your brand positioning. Majid Khoury, an advertising strategist, and Insightrix Research will illustrate real life examples of Saskatchewan and Manitoba companies and describe how their brands are perceived. With many local brands being studied, there is a chance your brand might be included! Come have lunch and find out! The presentation will outline strategies and methods for conducting brand research. We’ll focus on research techniques that will help you gain a real understanding of people’s perceptions, beliefs and behaviours. What you will take away: What are the top brands in Saskatchewan and Manitoba The right way to conduct research to build your strategy Common mistakes organizations make when conducting market research How market research informs your brand strategy.   Insightrix Research and Majid Khoury will be hosting this MRIA event over two afternoons in Regina and Winnipeg. Please join the Prairie Chapter of the MRIA in Regina on April 25, from 11:30 am until 1 pm in the Canadian South Room at Ramada Plaza (1818 Victoria Ave.), or in Winnipeg the following day (April 26) from 11:30 am until 1pm in the Promenade A room of the Norwood Hotel (112 Marion St.). Cost of admission is $40 for MRIA members, $45 for non-members. Register early, as seats are limited. Please go to https://mria-arim.ca/membership/chapters/prairie-chapter/prairie-chapter-events to sign up and register for this exciting event. Signing up is mandatory prior to registration. If you encounter any difficulties signing up for the event, or if you have any questions, please email us at Corrin.Harper@insightrix.com...
 

Qual Day in Canada Early attempts at online and technology driven qualitative research have been successful, but the tipping point seems to be occurring more recently. Driving this evolution are numerous factors such as high speed internet connectivity, video streaming, mobile devices, facial recognition and eye tracking technology along with apps and cameras. In addition, millennial preferences and participant comfort with sharing media and ideas are pushing a rapid expansion in this area of research. These new methods are taking hold and expanding the opportunities to engage in qualitative research.     Eye tracking, EEG, and Emotions Measurement Live Presentation by: Lang McGilp Research Director, Insightrix Research While there are many tools available to utilize in your qualitative research projects, the aim is to always investigate phenomena that can be difficult to measure, providing a deeper understanding to people's emotions, attitudes and behaviours. This presentation will talk about the merits of using new emerging technologies and where traditional research can still shine. For those on site, we will show new methods that measure your brain activity (don't be scared!), track your eye movement, and read your facial expressions. Click here to view the presentation.          Want to hear the live presentation?  Enter your email and download the live recording.  ...
 

Jhumur Choudhury, BSC. Honors, MSC., CMRP, joins Insightrix Research as Senior Research Executive. Insightrix welcomes a new addition to our Research staff! Jhumur Choudhury joins Insightrix as a Senior Research Executive. FOR IMMEDIATE RELEASE Thursday, June 9th, 2016 Saskatoon, SK —Insightrix welcomes Jhumur Choudhury as Senior Research Executive. Jhumur, an experienced market research professional, has worked on research projects across multiple sectors including packaged goods, banking, technology, telecommunications, not‐for‐profit, food & beverage, entertainment, educational institutions, and financial services. Jhumur has worked on both the supplier and client side of research.  She has worked in senior marketing research roles with a number of large firms including IMRB International, Leger Marketing, ECO Canada, and ATB Financial. Jhumur is a well-rounded, flexible, market research professional, and is skilled in both qualitative and quantitative research methodologies. Her expertise includes advanced statistical analysis, predictive analytics, as well as a variety of qualitative techniques. Jhumur is a lifelong learner and loves to fully investigate and evaluate new methods of market research. “I am always innovative and thinking outside of the box. I thrive on challenge and truly love research,” says Jhumur. “I can be regularly found in a webinar, class or event learning about newest techniques.” Jhumur has experience working with national and international companies in a variety of sectors conducting projects focused on pricing research, market segmentation, product optimization, labour market forecasting, employee engagement and customer advocacy surveys, brand health tracking, attitude and usage studies, and simulated testing marketing research. “We are pleased to welcome Jhumur to our Insightrix team," says Corrin Harper, President of Insightrix Research. “Hiring Jhumur will infuse Insightrix with a new set of research ideas and techniques.  Her passion for research is obvious. We are very excited to have Jhumur as part of team and know she will be a true innovator,” says Corrin. About Insightrix: Insightrix is a dynamic full-service marketing research company. It exists to serve businesses and government entities with insights-driven research solutions, and interpretive analysis through leading-edge tools and senior-level expertise across a broad range of industries.  Insightrix Research has developed a number of proprietary research tools and techniques over the past decade including our Corporate Reputation Index®, digital marketing measurements, sports brand indices, and outside-the-box testing approaches. Insightrix hosts a variety of research platforms including online community software, SMS survey software, and custom dashboards, fit for any and all research needs. Insightrix is based in Saskatoon, Saskatchewan, Canada. For further information, please contact: Corrin Harper President, Insightrix Research Inc. Tel: +1-306-657-5645 corrin.harper@insightrix.com...
 

To all my friends, HAPPY NATIONAL PUPPY DAY!!!!!!! Like all of my other puppy associates, I am absolutely (but patiently) waiting on spring to SPRUNG! Why are we STILL getting all this snow? This white stuff is NOT FUN to trot around in, I mean, it feels like it NEVER leaves. What happened to the warm wind and the prairie sunshine? Where are all the good smells at? Wait… Wait.. sorry. Off track. I asked one of my besties at Insightrix to help me write up a big ole puppy thank you to the Insightrix team for another amazing year. My days are filled with faces happy to see me (oh, and only me). My favourite activities these days are bringing my latest toy to my favourite employees, I know who eats cheese strings every morning, and I get SUPER excited when Ros, my office manager, orders pizza. I still don’t like the smell of that pizza guy though….. I shake him down every time he comes. *grrr..* BUT…… Being an office pup is a HIGH honour, and I hope more of my fellow furry friends get the same opportunity I do. Being at the office, I can tell how many people light up when they see me. It’s a big responsibility, but I am happy to be the Chief Morale Officer. I believe I am very lucky to jump in the car with Corrin every morning and head to my favourite place in the world, surrounded by people who love me. How lucky it is to be me, Presley! Happy National Puppy Day! Signing off, ...
 

Insightrix Research Inc. President & CEO, Corrin Harper, has been recognized by the 17th annual W100 ranking of Canada’s Top Female Entrepreneurs produced by PROFIT and Chatelaine for the second year in a row. Now in its 17th year, the PROFIT/Chatelaine W100 ranking and awards program is Canada's largest celebration of entrepreneurial achievement by women. The PROFIT/ChatelaineW100 ranks female entrepreneurs by a composite score that considers the size, growth rate, and profitability of the companies they own and manage. "You need a bold vision, an innovative strategy and loads of tenacity to earn a spot on the W100,” says James Cowan, editor-in-chief of PROFIT and Canadian Business. “Every person on this list represents the pinnacle of business success in Canada. Their stories are inspiring and instructive for those seeking to excel as an entrepreneur." Founded in 2001, Insightrix Research Inc. is a full-service market research firm that consults with clients to meet their research needs. From its office in Saskatoon, SK, Canada and Horsham, VIC, Australia, Insightrix offers a comprehensive range of innovative research services. Entrepreneurs are honoured in the summer 2015 issues of Canadian Business and Chatelaine magazine (available now) and year-round online at PROFITguide.com and Chatelaine.com. “It is an honour to be recognized two years running,” says Corrin Harper, President & CEO. “The recognition has been overwhelmingly positive, and I look forward to attending the PROFIT/ Chatelaine W100 Idea Exchange to share in our successes of the past year.” For more information on the W100 ranking, visit: http://www.profitguide.com/microsite/profitw100/2015 ...
 

The Hermes Creative Awards announced the winners for the 2015 international awards competition for creative professionals involved in the concept, writing and design of traditional and emerging media. Hermes Creative Awards was introduced as a way to recognize outstanding work within the industry. This year, there were over 6,000 entries throughout 66 countries. Entries came from corporate marketing and communication departments, advertising agencies, PR firms, design shops, production companies, and freelancers. Hermes Creative Awards is administered and judged by the Association of Marketing and Communication Professionals (www.amcpros.com). The international organization consists of several thousand marketing, communication, advertising, public relations, media production and free-lance professionals. AMCP oversees awards and recognition programs, provides judges, and rewards outstanding achievement and service to the profession. AMCP judges are industry professionals who look for companies and individuals whose talent exceeds a high standard of excellence and whose work serves as a benchmark of the industry. Winners were selected from 195 categories grouped under advertising, publications, marketing/branding, integrated marketing, public relations/communications, electronic media, and pro bono. Approximately 22% of entrants won a Gold Award. Insightrix Research Inc. is proud to be named a Gold Award Winner in the category of Viral Marketing for its video, SaskatcheWHAT?! Insightrix was the only Gold Award Winner in its category. While creativity and ingenuity is extremely integrated into the culture at Insightrix, and something we continually strive for, we never dreamed that our fun, little video would turn out as successful as it did. Special thanks to Huw, Dylan, and Douglas Evans of Eye Catcher Video for producing a fun and quirky video that inspired nationwide discussions regarding the slang and uniqueness of Saskatchewan. If you still haven’t seen SaskatcheWHAT?! Watch it here!...
 

“I love it when a plan comes together.” This oft quoted line made popular from the 80s television series, The A-Team, mirrors my thoughts exactly regarding Insightrix’s What’s New in Advertising Research Luncheon. When we first started developing the idea of having a luncheon to educate people in new methods of advertising research, it began with a question, “How do we get people to come?” It isn’t uncommon to plan a great and informative event and have little-to-no people actually show up! We certainly didn’t want to happen to our event, so we knew we had to work hard! Once the content of the presentation was finalized we made an attractive event poster to draw people in. We knew that with our speakers’ combined knowledge and experience it wouldn’t be an issue to get people to come if the invitation was presented properly. Once it was created and emailed out to our contact list, we hit the phones. In less than a week we had over 50 people RSVP, which exceeded our goal. From my perspective, it was exciting to actually witness the presentation. I enjoyed the summary of the new and innovative methods of advertising research, and how they differed. Lang and Majid are experts in their industry, but they also have a knack for explaining complex methods in a way that is easy for anybody to understand. As a whole, the luncheon was enlightening and a great overall experience. Aside from the educational presentation, it was great to reconnect with some familiar faces in the crowd and make new acquaintances — the delicious pizza didn’t hurt either! Insightrix wants to thank everyone who took the time out of their day to join us in learning about the newest trends in advertising research. We hope you enjoyed it as much as we enjoyed having you!   ...
 

According to a new independent poll conducted by Insightrix Research Inc., 32% of Saskatchewan residents in romantic relationships are expecting to “do the deed” on Valentine’s Day this year, consistent with findings in 2014. Given that only 23% of individuals report having sex at least once a week, playing your cards well on Valentine’s Day does indeed increase your odds for intimacy. With a significant portion of males (58%) wishing they had sex at least once a week, we looked into how they can get their partner on the same page this Valentine’s Day. While the leading turn on for both males and females is a massage or caress (30%), it turns out that females are looking to pages to get into the mood, with females being significantly more likely than males to pick up a romance novel to get their wheels rolling. So are Saskatchewanians purchasing gifts this Valentine’s Day? Males are significantly more likely than females (61% vs. 44%) to be purchasing a gift for their significant other this weekend, and are directing their attention to jewellery and flowers for their partners. Looks like men are hitting the right spot with these plans as females are significantly more likely to be expecting flowers (45%), a romantic meal (30%), and jewellery (17%). The fellas are planning on spending an average of $80.77. Men on the other hand, are more likely to be expecting to receive gift cards (19%), and clothing (16%). Tough luck for the gals though, who are more likely to be buying chocolates (43%) or a greeting card (39%). Not shocking that Saskatchewan ladies are planning to spend less than male counterparts, at an average of $56.35 – still a fair amount of that chocolate aphrodisiac! That being said, all is good in love and war; 70% of Saskatchewan residents would marry their spouse again if they had the option, with those 35 and older being more likely to admit they are still on board! Research Details A total of 800 randomly selected SaskWatch Research™ panel members participated in the online research study from February 2nd to 6th, 2015. Quotas were set by age, gender and region to match the general population of the province. As the research is conducted online, it is considered to be a non-probability proportion sample and therefore, margins of error are not applicable. For more findings on this survey, please visit http://www.insightrix.com/saskatchewan-valentine-day-intimacy-survey/ About SaskWatch Research™ Insightrix began developing its SaskWatch Research™ online market research panel in October 2007, using high-quality techniques including telephone recruitment and referrals from existing panel members. Presently, there are over 15,000 active panel members representing all regions of the province and distributions of the general population. The panel membership closely matches the 2011 Census based on age, gender, household composition, household income, and education. For more information, please visit http://saskwatch.ca. About Insightrix Founded in 2001, Insightrix Research Inc. is a full-service market research firm that helps clients develop, administer, and manage data collection and information strategies. From its office in Saskatoon, Insightrix offers a comprehensive range of research services. For more information, please contact: Mario Caceres, Senior Research Executive at Insightrix Research Inc. Tel: 306.657.5640 ext. 258 mario.caceres@insightrix.com...