As part of our year-end holiday insights, we’re sharing a complimentary deep dive into Saskatchewan consumer shopping behaviour, grounded entirely in local data you won’t find anywhere else.
Inside The Saskatchewan Shopper Intelligence Report, we explore how residents across the province are navigating price, confidence, and convenience amid ongoing economic pressure.
The report...
Most ads are invisible in the wild. People see thousands of ads a day and forget almost all of them, which is why a large share of ad spend has little real impact.
In this environment, guessing is expensive. Testing is how you protect your budget and improve creative quality.
This guide...
Let me be honest, AI in market research feels a bit like when we first got dial-up internet in the '90s. We knew it was going to change everything, but we also spent way too much time debating whether it was safe to buy things online. Spoiler alert: it was,...
Understanding how Saskatchewan residents feel about the economy is essential for businesses, policymakers, and planners across the province. Our latest Saskatchewan Consumer Confidence Tracking Report reveals key shifts in sentiment that could shape spending, investment, and planning decisions in the months ahead.
Here are three consumer trends you need to watch:
Confidence...
Effective member engagement is the cornerstone of any successful organization or association. Building strong connections, demonstrating value, and creating a sense of belonging can lead to higher retention rates and a thriving community that generates a welcoming space for inclusive feedback and probing opportunities.
At Insightrix, we understand the importance of...
Engaging audiences like Gen Z graduates isn’t easy. Traditional methods—think cold calls and generic emails—often fall flat. At Insightrix, we know that if you’re not meeting your audience where they are online, you’re missing the mark. It’s time to adopt a digital-first strategy that truly speaks to today’s survey participants.
Step...
Discover the latest Saskatchewan social media trends with actionable insights for marketers. Explore AI in social media, local engagement strategies, and platform preferences like Instagram and YouTube. Learn how to connect with Saskatchewan's diverse audiences effectively....
Insightrix CTV Poll October 2024 - v1.1
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https://www.youtube.com/watch?v=Z5oCzGmj2k4In today’s competitive ad space, every creative decision counts. Insightrix’s AdCheck service helps you test, optimize, and refine your ads before they go live.
Our recent collaboration with a Saskatchewan-based client showcases how concept testing can uncover critical insights—such as how a simple character’s voice can make or break an ad.
Discover...
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