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To continue examining the impact of the pandemic, labour shortages and inflation on Saskatchewan's small and medium-sized businesses, Insightrix conducted a business impact assessment survey with owners and decision-makers in April 2022.  The Post-Pandemic Saskatchewan Business Recovery Report Volume III provides a business perspective on the impact of the pandemic in Saskatchewan.  This is the third wave of this study, with past waves conducted in July 2020 and March 2021. Volume III includes new questions that consider the emerging challenges related to labour shortages and how inflation is impacting businesses. A few of the questions covered in Volume III include: What are the key challenges facing businesses, such as rising input and labour costs, supply chain issues, staffing, debt management and increasing interest rates? What strategies have businesses undertaken to address challenges faced How are work environments faring, including the mental health of staff? What approaches are employers taking to retain staff? How are employers managing rising costs? How much are they increasing prices to end customers? Do businesses feel they have fully recovered to pre-pandemic levels? What aspects of their businesses will be permanently altered because of the pandemic?  ...
 

Following the success of the 2018 and 2020 syndicated series, lnsightrix has launched the 2021 Saskatchewan Media Usage Report - Answering Your Advertising Questions. This report updates the essential statistics needed to understand the behaviours and perceptions of online and digital activi­ties in Saskatchewan. lnsightrix syndicated research has been at the forefront of providing actionable insights into Saskatchewan's changing population. The 2021 Saskatchewan Media Usage Report benchmarks are considered a baseline for businesses interested in the Saskatchewan marketplace. Since 2016, lnsightrix has completed several waves of syndicated research on this topic - including expanding the study scope to Western Canada (i.e., British Columbia, Alberta, Saskatchewan, and Manitoba). This year, we have done an additional wave of research focusing on the Saskatchewan population and their online and digital behaviours. It is critical to keep to date on marketing and advertising statistics to stay relevant. Whether you are focused on marketing, advertising or understanding your competitive advantage in Saskatchewan, we have actionable insights critical to your business staying ahead.   What is new for the 2021 report?  In addition to our trended study, lnsightrix has added a new section on media viewing shifts due to the pandemic. The lnsightrix Young Adult Panel members were invited to provide their thoughts on this topic. The report addresses insights coming directly from this bright Gen Z and Millennials group. Other new topics include: Adoption of subscriptions to avoid paid for advertisements (i.e., YouTube Premium)  Resonance of ads showing life during the pandemic  Updated consumer perceptions of behaviour shifts due to COVID-19   Answering Your Advertising Questions The Saskatchewan media report answers many critical questions important for advertisers to keep up with the latest marketing trends.  Below is a description of what questions were asked in 2021. The rise of the subscription model and the way Saskatchewan residents consume streamed media Devices used including type of devices and how often Views on advertising, including the most trusted forms of media and the advertisement themes that resonate with Saskatchewan Online shopping habits including factors of influence, percentage of online vs local, and biggest frustrations. Social media behaviours, including most frequently used The impact of COVID-19 and its implications on consumer behaviours   The Saskatchewan Media Usage Report – Answering Your Advertising Questions is available for purchase - click the purchase link below to access your report! If you are a current client, please do not hesitate to send us a message, and we can invoice you directly for the report.  Feel free to download a copy of the flysheet to review this information at any time.   ...
 

The COVID-19 Business Impact Assessment Report (Vol. 2)  To continue to examine the impact of COVID-19 on small and medium-sized businesses in Saskatchewan, Insightrix conducted a business impact assessment survey with owners and decision-makers between January and February 2021.  The COVID-19 Business Impact Assessment Report Volume II provides a business perspective around the impact of COVID-19, from operations to the Saskatchewan workforce. This is the second wave of this study. The previous wave was conducted in July 2020. Volume II includes new questions that consider the evolving situation and trends key questions asked in 2020. A few of the questions covered in Volume II include:  What is the pandemic's impact on business revenues and workforce, including which sectors are hardest hit? What types of financial impacts have there been on businesses, including using up reserves, delaying payments, utilizing government programs, etc. What actions are businesses taking to mitigate the impacts of COVID-19, including changes to their products/services and health and safety-related adjustments? What are the rehiring intentions among businesses that had to reduce their workforce? What is the level of optimism as organizations face a potential resurgence in the economy? How do employers feel about requiring vaccination before returning to the workplace? Those who purchased the first Volume will receive a 10% discount on Volume II - and any other wave of research we run for this study.  To purchase, click the link below....
 

Since 2016, Insightrix has been tracking media behaviours and perceptions of Saskatchewan residents through our syndicated series - the Saskatchewan Media Usage study. In its third installment, Insightrix has expanded the study to include all of Western Canada, including British Columbia, Alberta, Saskatchewan and Manitoba. Our syndicated research team has tracked several media content genres by existing and emerging devices as more consumers have shifted their media behaviours in areas like entertainment, banking, finances and other activities to the digital space. The Media Usage in Western Canada 2020 report gives a clear, multi-faceted picture for businesses with an interest in basing their strategies, investments and products on all provinces in Western Canada, including British Columbia, Alberta, Saskatchewan and Manitoba.  Each chapter of the report is visualized to cut out the bulky statistics - we provide you the insights in a story you can understand.   Do you want detailed information on Saskatchewan?  Insightrix, as a Saskatchewan-based agency, has been compiling tracking information on media usage for a number of years for Saskatchewan specifically. This information is included if you want it.  If you would like this detailed information, please make sure you select - “Media Usage in Western Canada 2020 Report including the Saskatchewan Snapshot” If you would only like to see the provincial comparisons without the detailed Saskatchewan information, please make sure you select - “Media Usage in Western Canada 2020 Report”   What topics are included in this report? This report answers many key questions on media habits. Below is a description of all chapters that comprise the full report.   Devices, Viewing Experiences and Subscriptions in Western Canada This report chapter answers questions like:  How many devices – from smartphones to fitness trackers – do consumers have and which do they value most? What kind of devices do western Canadian consumers plan to purchase in the next year? What types of services are they purchasing or subscribing to? Pay TV? Landline telephone? What types of subscriptions are consumers paying a monthly fee for? Find out which popular subscription services are on the rise. How often are consumers consuming content – a few times a week or less often? And when? Content covered includes print newspapers, radio and more. Are western Canadian consumers spending more time binge-watching Netflix or Disney+? And how frequently are they watching this way? Why are consumers still paying for paid television subscriptions? Will they be cord-cutting any time soon? Are they reducing channels or paid television packages because of internet subscriptions? Is television a passive activity anymore? Find out how western Canadian consumers are spending their time while watching TV. What devices are consumers using while working from home during the pandemic?   App Consumption and Online Shopping Habits in Western Canada This report chapter answers questions like:  How often are western Canadian consumers using mobile apps on their smartphones, smart televisions and more? What types of apps do consumers use most? Do they use utilities, banking or remote working apps more? How sophisticated do western Canadian consumers say they are? Where are they shopping? What goods or services are they purchasing? Which food delivery services are most popular and how often are they being used? Are consumers shopping more online this year compared to last year before the pandemic? How much are consumers shopping in person versus online? What factors influence online shopping behaviours?   Views on Advertising and Social Media Behaviours in Western Canada This report chapter answers questions like:  To what extent do consumers trust advertising? What kind of traditional forms of advertisement are trusted? Do new media ad formats have more influence than traditional ad formats? (In other words, television or radio ads vs. display ads or sponsored ads on networks.) How much influence do paid, earned or owned media have on western Canadian consumers' buying decisions? This includes both traditional and new media ad formats. To what extent do ad formats influence the buying decisions of consumers? This includes paid media like branded websites, ads in search engine results, online video ads, sponsored ads and more. Which social media networking websites do western Canadians belong to? How frequently do western Canadian consumers use social media? Why do western Canadians use social media? Do they use it to research products or services? To get information on news or current events? What types of local businesses are western Canadian consumers following on social media networking sites?   Wait - there is more! For FREE, you can download a supplemental research report with your purchase. Please select COVID-19 and Western Canadian Consumers (FREE REPORT) if you would like to receive this information. This report includes COVID-19-specific questions to understand how the pandemic could affect media habits in the future. Included in this study are insights from a recent (2020) Insightrix ethnography study, Adjusting to the New Normal: A Two-Week COVID-19 Diary of Saskatchewan Residents.  Choose the COVID-19 and Western Canadian Consumers report on the menu below for the free report to be included in your purchase.   Please make your selection and enjoy! ...
 

The COVID-19 Business Impact Assessment Report (Vol. 1)  As the global COVID-19 pandemic continues to dominate our world, it is becoming increasingly important to understand the resulting impact on businesses in Saskatchewan. Drawing on data from a survey of 546 Saskatchewan business owners and/or key decision-makers, this report examines the impact of the pandemic on Saskatchewan organizations, actions taken by Saskatchewan organizations to mitigate the impact on their operations and COVID-19 recovery strategies. The COVID-19 Business Impact Assessment Report provides a snapshot of Saskatchewan-based businesses and their responses to the pandemic. It answers questions like: What is the impact of the pandemic on business revenues and workforce, including which sectors are hardest hit? What are the types of financial impacts on businesses, including use of reserves, delaying payments, utilizing government programs, etc.? What actions are businesses taking to mitigate the impacts of COVID-19, including changes to their products/services and health and safety-related adjustments? What are the rehiring intentions among businesses that had to reduce their workforce? What is the level of optimism among businesses as they face a second wave of COVID-19? Insightrix is selling this report for $1,500.00, which also includes a special 10% discount toward a similar second report available in January 2021 that will trend the results from this report....
 

The 2018 Saskatchewan Media Democracy Report is the first comprehensive research study to measure device usage behaviours and media consumption habits of Saskatchewan residents. Media today is rife with options and this abundance makes it difficult to measure and determine the optimal mix of digital and traditional media.   This is where the Saskatchewan Media Democracy Report comes in – to help business owners, marketers and agencies execute their business plans with confidence derived from market data obtained directly from Saskatchewan consumers.   The 2018 Saskatchewan Media Democracy Report The 2018 Saskatchewan Media Democracy Report provides insights into Saskatchewan residents’ device usage habits and how this is changing over time through rich data trended from 2017. The report also examines online shopping behaviours and preferences, and paints a clear picture of the aspects on which retailers need to focus to enhance their customer experience.   WHATS IS IN THE REPORT? Get all the key insights contained in the report right up front, without having to wade deeply into the data.   The Device Story Find out which devices are gaining traction with Saskatchewan consumers and which ones are headed toward obsolescence. Learn what residents are using their devices for and when.   Subscriptions Discover how the use of subscription services is changing Saskatchewan's' media consumption habits.   The Personal Viewing Experience Learn how people in Saskatchewan are connecting and engaging with the media they consume.   News & Entertainment Find out how people in Saskatchewan are digesting news and entertainment, what they are engaging with online and where they are getting this content.   The Current State of Advertising Learn about attitudes toward traditional and online advertising, what themes resonate most and the media to which residents respond best.   Online shopping Explore the ways Sask. consumers are shopping online, where they are shopping and how their attitudes and shopping habits have changed over time through trended data from 2017.   Device Security New to the 2018 report, we have added a chapter that speaks to Saskatchewan's online security habits and which devices and applications they trust most.      ...
 

Put real research behind YOUR important digital marketing strategies and stop guessing with third-party statistics!   With a rapidly growing population who use the internet to connect, it is important to get a sense of the social media platforms used by your target audience in order to create better digital experiences.   Since 2016, Insightrix has tracked specific use of social media and users’ habits in the course of their social lives online. We’ve continued our series with our 2018 Syndicated Media Usage Study. Avoid cross-tabs that include a small number of Saskatchewan residents, or worse yet, that are grouped in the infamous “prairie region”.    The Saskatchewan Social Media Report provides comprehensive & representative measurement of social media habits across different devices and social media platforms.   WHY DO SASKATCHEWAN MARKETERS NEED THE 2018 REPORT?   The 2018 Saskatchewan Social Media Report will: Trend data from 2016 to provide an accurate and representative snapshot of social media usage over time. Look at generational usage of social media, including teens (14-17), Pioneer Millennials (18-25), Mainstream Millennials (26-31), Generation X (32-48), Baby Boomers (49-67) and Matures (68+). Serve as an indispensable tool for targeted digital marketing intelligence in the Saskatchewan marketplace.   WHAT'S NEW FOR 2018?   Now featuring a chapter dedicated to Saskatchewan brands - find out why residents are following local brands, which industries they are engaged in and what they are looking for in terms of advertisement. More insights and less data - learn about how the Saskatchewan digital landscape has changed since 2015 with visualized reporting and deep narrative. Exclusive access to qualitative research on Saskatchewan youth and the impact of social media on their daily lives.    WHAT IS IN THE REPORT?   Key Takeaways Get the essential insights contained in the report right up front, without having to wade deeply into the data.   Platform Usage & Habits Uncover which social media platforms are used most by Saskatchewan residents, which platforms are most popular among specific demographics, user behaviours on these sites and what users are hoping to find when they log in.    Brand Engagement Discover how Saskatchewan residents follow brands online, which industries these brands belong to, what products residents are searching for and what they want from the brands they engage with on social media.    Reviews, Blogs & Social Advertising Learn how Saskatchewan residents engage with social media advertisements and online reviews, how they create their own product and service reviews and the levels of trust they give to social media ads and reviews online.   Social Media & Social Life  Explore the qualitative impact and relevance of social media on the daily lives of Saskatchewan residents, how concerns of privacy and security have influenced their social media behaviours and attitudes and how much trust they attach to the messages they receive online.   ...