Saskatchewan Media Democracy Report 2018



The Saskatchewan Media Democracy Report is the first comprehensive research study to measure media habits and patterns of Saskatchewan residents. Media today is rife with options. This abundance of choice makes it difficult to measure and determine the optimal mix of digital and traditional media.


That’s where the Saskatchewan Media Democracy Report comes in – helping marketers and agencies execute their media plans with confidence based on market data directly from consumers.




The 2018 Saskatchewan Media Democracy Report

  • Trends data from 2017 to provide an accurate and representative snapshot of media usage over time.
  • Examines generational usage of media, including Teens (14-17), Pioneer Youth (18-25), Mainstream Youth (26-31), Generation X (32-48), Baby Boomers (49-67) and Matures (68+).
  • Serves as an indispensable tool for targeted marketing intelligence in the Saskatchewan marketplace.




The 2018 Saskatchewan Media Democracy Report provides insights into Saskatchewan residents’ online shopping behaviours and preferences and paints a clear picture of the aspects that retailers need to focus on to enhance customer experience.


New to the 2018 report, the online privacy and security section of the report focuses on what Saskatchewan residents really think about sharing their personal information, how willing they are to share their data and what companies can do to reassure consumers.


The advertising landscape is evolving at an extraordinary pace as media proliferation and technology advances to create new ways of connecting with consumers. The 2018 Saskatchewan Media Democracy Report helps identify which ad formats resonate most strongly with Saskatchewan consumers and which ones have room to grow. The findings in the report identify the most effective platforms in driving action and the types of messages residents most enjoy.