Saskatchewan Media Democracy Report 2018



The Saskatchewan Media Democracy Report is the first comprehensive research study to measure media habits and patterns of Saskatchewan residents. Media today is rife with options. This abundance of choice makes it difficult to measure and determine the optimal mix of digital and traditional media.


That’s where the Saskatchewan Media Democracy Report comes in – to help marketers and agencies execute their media plans with confidence based on market data directly from consumers.




The 2018 Saskatchewan Media Democracy Report will:

  • Trend data from 2017 to provide an accurate and representative snapshot of media usage over time.
  • Look at generational usage of media, including Teens (14-17), Pioneer Youth (18-25), Mainstream Youth (26-31), Generation X (32-48), Baby Boomers (49-67) and Matures (68+).
  • Serve as an indispensable tool for targeted marketing intelligence in the Saskatchewan marketplace.




This year, the report will provide insights into Saskatchewan residents’ online shopping behaviours and preferences and will provide a clear picture of which aspects retailers need to focus on to enhance customer experience.


The online privacy and security section of the report will focus on what Saskatchewan residents really think about sharing their personal information, how willing they are to share their data and what companies can do to reassure consumers.


The advertising landscape is evolving at an extraordinary pace as media proliferation and technology advances to create new ways of connecting with consumers. The report in 2018 will help identify which ad formats resonate most strongly with Saskatchewan consumers, and those that have room to grow. The findings will help identify the most effective platforms in driving action and the types of messages residents most enjoy.