The Government of Australia constructed a water pipeline for farmers: this project was undertaken to battle the long-term drought impacting the region.
The Department of Environment, Land, Water & Planning (DELWP) wanted to explore the perceptions of farmers in the region, to gain insights, and to develop recommendations to feed into a communications campaign about the initiative.
To better understand attitudes and opinions of farmers, Insightrix conducted an extensive survey:
Insightrix provided the DELWP with a written report highlighting the different farmer groups and their attitudes toward the pipeline. Below are the key findings:
Two years after this study, the DELWP evaluated its communications campaign.
The farmers assigned to the previous segments were re-contacted and their attitudes toward the pipeline were compared to the previous baseline data.
Results of the study confirmed that the communications campaign had been effective.
The level of concern had decreased and farmers in these two groups were more positive about the pipeline.