We offer a full range of solutions to help our clients make the best decisions at all stages of product/service development. Our concept testing will allow you to improve your product, shift your priorities and increase your product-market match.
Many clients utilize our online panels to conduct their testing. We can approach our panellists – and potential customers – at a fraction of the cost of a traditional sample approach.
No matter the industry, we are able to implement a number of techniques using a standardized approach to ensure your product/service will be successful in the marketplace.
Identify the segments of the population to which your product/service appeals.
Assess the relative appeal of alternative ideas and features desirable to the targeted market segments.
Provide actionable results to developing the product/service and its promotion, distribution and pricing.