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The Real Estate Institute of Western Australia (REIWA) challenged Insightrix to help them determine the level of engagement, attention, and emotional connection TV audiences had with REIWA’s recent “Take a Stickybeak” advertising campaign. The lighthearted campaign was created to acknowledge that people like having a stickybeak (an inquisitive person) at properties for sale and to see what’s happening in the market.
Insightrix provided REIWA with a report detailing study results as they compare to norms for ads in Australia. The report included analysis by age, gender, and whether the respondent had previously seen the commercial.
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