Brand Research

All brands are different, and we offer a range of tools to help uncover your business and marketing issues, avoiding a ‘one-size-fits-all’ solution.

All brands are different, and we offer a range of tools to help uncover your business and marketing issues, avoiding a ‘one-size-fits-all’ solution.

 

We humanize your data – so you get the insights rather than the numbers that are truly important to the brand.

 

  • All brands are different. Each brand research project needs to be tailored to the brand and a one-size-fits-all solution is not appropriate. We research a brand in its unique context and provide insights that reflect its position.

 

  • Get straight to the point. Rather than delivering stacks of data tables on brand metrics, we give you detailed analysis of what is truly important.

 

  • Create bright, accessible outputs. We don’t make boring PowerPoint decks with never-ending data tables. We create outputs that clearly communicate the study findings using insightful charts, infographic-style reports, succinct narrative and clear recommendations. Our approach ensures the key message is not lost to the audience.

What We Do

Market Segmentation

Brand Image Assessment

Competitive Analysis

Brand Performance Tracking

Web Usability Testing

Advertising Testing

Name Generation

Reputation Management

Case Study

The Real Estate Institute of Western Australia (REIWA) challenged Insightrix to help them determine the level of engagement, attention and emotional connection TV audiences had with REIWA’s recent “Take a Stickybeak” advertising campaign. The lighthearted campaign was created to acknowledge that people like having a stickybeak (an inquisitive person) at properties for sale and to see what’s happening in the market.

 

Insightrix provided REIWA with a report detailing study results as they compare to norms for ads in Australia. The report included analysis by age, gender and whether the respondent had previously seen the commercial.

 

 

REWA-Australia-ad-testing-commercial

Request FREE Consultation/Demo

Fill out the form below to request a free consultation or demo of our solutions.


Your Name*

Your Email*

Phone Number*

Your Message