We understand that sometimes it is challenging to access younger audiences for research projects. So, to give our clients better access to a core group beyond age to life stage and lifestyle segments, Insightrix designed a community of young adults (18 to 34) to help execute research projects that leapfrog the survey with more palatable approaches for youth.
Imagine having a direct line to some of the most creative and forward-thinking young minds today. With Insightrix’s YA! Panel, you do. Comprised of a select group of 20 Gen Z and Millennial participants, our panel is designed to offer clients a fresh perspective on what resonates with younger audiences and what’s next on the horizon.
Each member is carefully chosen not only for demographic fit but also for their creativity and ability to think beyond conventional ideas, making this panel a unique tool for brands that want to stand out.
Exclusive Access to Creative Thinkers
Our panel isn’t just any sample—it’s a handpicked group of 20 dynamic, creative, and out-of-the-box thinkers. With backgrounds and interests that drive innovation, these panellists offer clients an elevated level of insight, helping you understand what truly appeals to forward-thinking youth and how to tap into their world.
Deep, Authentic Engagement
Each participant is actively involved and genuinely interested in sharing their perspectives, giving you honest, thoughtful responses that go beyond surface-level opinions. You’re not just accessing data—you’re gaining insights from young individuals who care about the products, trends, and cultural shifts they’re discussing.
Strategically Targeted for Innovation
These panellists are selected based on specific criteria that emphasize innovation, creativity, and trend-awareness. They are ideal for brands looking to explore new product ideas, fine-tune campaigns, or test out-of-the-box concepts. Their input isn’t just insightful; it’s strategically valuable, allowing you to make decisions grounded in creativity and real potential.
Flexible, Multi-Channel Approach
We connect with panel members in the ways that feel most natural to them, from online surveys and interactive activities to video feedback. This multi-channel approach captures their authentic responses in real-time, offering a 360-degree view of how your brand or product resonates across various touchpoints.
Predictive Insights for Future-Ready Strategy
Working with young, creative individuals means you’re not only learning about current trends but also tapping into insights that can guide you into the future. These Gen Z and Millennial panellists are at the cutting edge, providing predictive, actionable intelligence to help your brand stay ahead in an ever-evolving market.
The young adult community can provide your team with a powerful resource to gather unique insights from experience-driven, on-the-go social populations.
We can support your research projects with a huge range of research studies:
- Development of creative
- Development of value proposition statements
- Customer engagement opportunities
- Journey mapping & user experience
- Testing creative concepts
- Product development & product positioning
- Understanding millennial service expectations and the
need to provide feedback - Journey mapping & UX testing for apps or websites
- Overall qualitative research on opinions on a variety of issues or social constructs
(i.e., civic, environment, politics, etc.)
Pursue co-ideation from start to finish – collaborating with young adult research panel participants can change how you conduct research.
Move your research online.