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There is a significant amount of buzz around the idea of providing your customer with a great experience – one that is better than your competitors.You’ll be met with recommendations on how to delight customers, no matter the cost. But customers today have a much higher expectation than customers from yesterday, which leaves brands needing to stand out against their competitors. So how do businesses create WOW moments? How do organizations with multi-channel touchpoints ensure consistency with their CX programs? In Episode 26 of SoMR, we talk with Ken Peterson, CX President of QuestionPro and leader in customer experience. Ken has worked more than two decades in marketing research, retail, technology, hospitality to expand customer experience for businesses across the world including integrated CX solutions for brands like Thales, BMW, MCCA and the American Cancer Society. In this episode, Ken and Sharday discuss how brands can optimize their CX program by centralizing their insights for more practical uses and consistent CX scores. Sharday and Ken then touch on the change in customer touchpoints and how service-based organizations like government bodies can deliver on a powerful CX journey.Later in the episode, they discuss how insights professionals are using market research tech to enhance the humanization behind CX reporting and why the ‘human element’ continues to play an important role both on the client and the agency side of CX research. ...
 

Stories of Market Research: The Insightrix Podcast
Stories of Market Research: The Insightrix Podcast
Episode 26: Creating a Smarter Customer Experience
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Passive data collection, or passive metering, is a market research technique that allows data collection without the participants' direct involvement being studied....
 

Stories of Market Research: The Insightrix Podcast
Stories of Market Research: The Insightrix Podcast
Episode 25: Consumer Research & COVID-19
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Passive data collection, or passive metering, is a market research technique that allows data collection without the participants' direct involvement being studied....
 

Stories of Market Research: The Insightrix Podcast
Stories of Market Research: The Insightrix Podcast
Episode 24: Market Research & Passive Data Collection
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Market research isn’t just necessary for for-profit enterprises – advocacy organizations like non-profits, not-for-profits, charities and NGOs can all benefit from taking part in market research...
 

Stories of Market Research: The Insightrix Podcast
Stories of Market Research: The Insightrix Podcast
Episode 23: Market Research & Non-Profits
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The act of voting is a large part of many elements of our society. That is why voting should be inclusive and accessible, and in many cases, it should be made available to as many members of a group or constituency as possible -  especially in times like today, when many are unable or unwilling to attend public events like votes due to COVID-19. One of the ways organizations have chosen to tackle this reality is through online voting....
 

Stories of Market Research: The Insightrix Podcast
Stories of Market Research: The Insightrix Podcast
Episode 22: Online Voting
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IIeX (Insight Innovation Exchange) North America 2020, is an annual international market research conference organized by GreenBook. With so much interesting stuff going on at the conference, and with so many innovations and new ideas being discussed, it is no surprise that Insightrix was in attendance....
 

Stories of Market Research: The Insightrix Podcast
Stories of Market Research: The Insightrix Podcast
Episode 21: IIEX NA 2020 Recap
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COVID-19 has been a challenge for everyone – in our businesses and the ways they operate, and in our every day lives. It has also presented a once-in-a-lifetime opportunity for researchers looking to understand how consumers have been coping with the virus and adjusting the ways they live their lives as a result....
 

Stories of Market Research: The Insightrix Podcast
Stories of Market Research: The Insightrix Podcast
Episode 20: COVID-19 Research
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For this nineteenth episode of Stories of Market Research, we’re taking a dive into the subject of usability testing. As a guest on this episode, we're joined by Petrina Holoszyc, the Director, Research Partner at Validately to talk about how Validately helps researchers perform usability testing and more....
 

Stories of Market Research: The Insightrix Podcast
Stories of Market Research: The Insightrix Podcast
Episode 19: Market Research & Usability Testing
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As a result of COVID-19, the last few months have been a large adjustment for the employees of businesses all over the world. They’ve had to learn new systems and new ways of staying operational in what is a completely unprecedented business environment. For many employees, staying connected and engaged with their places of work has been something they have had to navigate – perhaps for the first time. So, for this episode, we’re diving into the topic employee engagement!...
 

Stories of Market Research: The Insightrix Podcast
Stories of Market Research: The Insightrix Podcast
Episode 18: Market Research & Employee Engagement
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We're back - and this time, we're talking niche panels! Stories of Market Research: The Insightrix Podcast returns, and this time, we’re talking about how niche panels are developed. For the discussion, we use a recently built panel (our young adult panel) as a model of how a niche panel is developed. We chat about how this niche young adult panel was envisioned, recruited for and talk about some of the research they’ve already participated in - and some in which they may be engaged in the future....
 

Stories of Market Research: The Insightrix Podcast
Stories of Market Research: The Insightrix Podcast
Episode 17: Developing Niche Panels
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