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Insightrix SaskWatch Research® panel donates $15,447 to the Fort McMurray Fire relief effort

Insightrix SaskWatch Research® panel donates $15,447 to the Fort McMurray Fire relief effort

Panel members come through in the month of May, with many donating their panel points to help the Fort McMurray people.



Saskatoon, SK, Can – Insightrix® Research Inc. is a leading provider of market research in Canada and owner of the SaskWatch Research® panel.  The panel is comprised of more than 15,000 Saskatchewan residents.  SaskWatch Research® operates using a panel point system, where panel members are rewarded points for each survey they complete. These points can be cashed out and panel members can either receive a cheque, or donate their money to a charity.

In early May, panel members were given the opportunity to donate their panel points to Red Cross Canada for the Fort McMurray fires.  Panel members were informed that with federal government matching, their donations would be doubled.  SaskWatch panel members heard our call!

In just three hours of sending an email asking SaskWatch panelists to willingly donate any amount of points they had collected, donations quickly began to pour in – so much so – the SaskWatch panel manager, Marcia Da Costa, was flooded all day with emails.

“Thanks to our SaskWatch panelists who reacted so quickly,” Marcia Da Costa said. “Insightrix offered to match the first $2,500 in donations. Our panelists matched our donations in just under three hours – and we had given the entire month to let them reach $2,500.”

During the month of May, panelists donated $12,947 to the relief efforts. 

“We have staff who have friends and family members evacuated due to the Fort McMurray fires,” Corrin Harper, CEO says. “In Saskatchewan, this hits closer to home than we could have ever imagined.”

“We are happy to announce that $12,947 was donated by our panelists and Insightrix is happy to contribute another $2,500 to Red Cross Canada for a total of $15,447.  With federal government matching, this means that Insightrix and SaskWatch Research® contributions resulted in more than $30,000 towards the relief efforts” Corrin Harper said.

About SaskWatch Research®

Insightrix began developing its SaskWatch Research® online market research panel in October 2007, using high quality techniques including telephone recruitment and referrals from existing panel members. Presently, there are over 15,000 active panel members representing all regions of the province and distributions of the general population. The panel membership closely matches Census information based on age, gender, household composition, household income, and education. For more information, please visit http://saskwatch.ca.

About Insightrix®

Insightrix is a dynamic, Western Canadian, full-service marketing research company. It exists to serve businesses and government entities with insights-driven research solutions, and interpretive analysis through leading-edge tools and senior-level expertise across a broad range of industries. Insightrix is based in Saskatoon, Saskatchewan, Canada.

For more information, please contact

Corrin Harper
Insightrix Research
Tel: (306) 657-5645