Media Usage in Western Canada

Since 2016, Insightrix has been tracking media behaviours and perceptions of Saskatchewan residents through our syndicated series. In its third installment, Insightrix has expanded the study to include all of Western Canada, including British Columbia, Alberta, Saskatchewan and Manitoba.

The Media Usage in Western Canada 2020 Report is now available!

The Media Usage in Western Canada 2020 report is a comprehensive study crossing all major media.

Our syndicated research team has tracked several media content genres by existing and emerging devices as more consumers have shifted their media behaviours in areas like entertainment, banking, finances and other activities to the digital space.

The Media Usage in Western Canada 2020 report gives a clear, multi-faceted picture for businesses with an interest in basing their strategies, investments and products on all provinces in Western Canada, including British Columbia, Alberta, Saskatchewan and Manitoba.

Each chapter of the report is visualized to cut out the bulky statistics – we provide you the insights in a story you can understand.

If you’re interested in learning what exactly is included in the report, or how to purchase:

200+ businesses have benefited from the report and are tailoring their messaging with data that speaks directly to their customers. Take advantage of this regionally specific, actionable data and learn about those who are actually listening, actively searching and routinely engaging with your brand.