Saskatchewan COVID-19 Research Resource

The Saskatchewan economy is facing unprecedented challenges due to the COVID-19 pandemic. We know research is required to guide our collective response so we can make evidence-based decisions.


Insightrix Research regularly provides insights to our clients. The research below will quantify the impacts of COVID-19 on an ongoing basis—check back often for updated products.

Saskatchewan COVID-19 Barometer

Since March, Insightrix has been exploring how Saskatchewan residents are feeling during the COVID-19 pandemic. With more than 10,000 residents surveyed so far, the Saskatchewan Barometer will help Saskatchewan businesses, stakeholders and marketers understand how Saskatchewan residents are holding up and discover the implications to their brand.

The Saskatchewan COVID-19 Barometer assesses the stress level of Saskatchewan residents week by week while exploring other topics involving the perceptions of Saskatchewan residents and the influence of COVID-19.


Do you wish to receive the Saskatchewan COVID-19 Barometer?

As we continue to explore these behaviours, Insightrix will continue to release the trended data week by week (by email), and we will update the Saskatchewan COVID-19 Research Resource by Wednesday the following week. If you would like to receive the Saskatchewan COVID-19 Barometer the moment it drops, subscribe below.

COVID-19 has resulted in challenges for us all in both our daily lives and in our professional lives. It has changed the ways we communicate, interact and do business – and this has been a once-in-a-lifetime opportunity for researchers looking to study the effects of the virus on the daily lives of consumers.

Over the past several months since the outset of the COVID-19 pandemic, Insightrix has been investigating these considerations in several studies, including our weekly COVID-19 Barometer, as well as in an exciting qualitative ethnography study, to provide the necessary background and insight our clients need to successfully negotiate these unparalleled circumstances.

Insightrix COVID Resource, Insightrix Research

In this jam-packed episode of SoMR, Duncan speaks with our Research Director, Lang McGilp, and our CRO, Shonna Caldwell, to hear all about how these fascinating projects were executed – from planning and development to analysis and reporting, and everything in between.



During the pandemic, we hope to continue to reduce the impact of COVID-19 on business. Insightrix has collected and published independent research studies to support your evaluations. Below are the studies published so far–check back often for future updates.

COVID-19 Business Impact Assessment Report

As the global COVID-19 pandemic continues to dominate our world, it is becoming increasingly important to understand the resulting impact on businesses in Saskatchewan. Key areas of research include the impact of the pandemic on organizations, actions taken by business owners to mitigate the impact on their businesses and business operations and COVID-19 recovery strategies.

The COVID-19 Business Impact Assessment Report will provide a snapshot of Saskatchewan-based businesses and their response to the pandemic, and answers questions like:

  • What is the impact of the pandemic on business revenues and workforce, including which sectors are hardest hit?
  • What types of financial impacts have there been on businesses, including using up reserves, delaying payments, utilizing government programs, etc.?
  • What actions are businesses taking to mitigate the impacts of COVID-19, including changes to their products/services and health and safety-related adjustments?
  • What are the rehiring intentions among businesses that had to reduce their workforce?
  • What is the level of optimism as businesses face a second wave of COVID-19?

Insightrix is selling this report for $1,500.00 and this includes a special 10% discount toward a second report available January 2021 that will trend results from this report.

For more information about this report, please contact us.


Adjusting to the New Normal – Ethnography Study 

There are time periods in all our lives that we will all remember – and March 2020 will be one of the moments for Saskatchewan residents, when COVID-19 officially impacted all our lives and we were immediately forced into a form of lockdown.

This is uncharted territory for all of us, and so at the end of May, Insightrix wanted to provide select members from our SaskWatch panel the opportunity to engage on how they were adjusting to the new normal.

Using ethnography research, we recruited 21 residents to participate in a two-week diary using the Revelation platform, powered by FocusVision. We asked them to answer a series of questions and complete a variety of tasks involving everything from discussion boards, posting videos and posting images to sharing a piece of their daily lives with us.

Each day, participants were asked to participate in one or two different activities on differing subject areas – including subjects such as media consumption habits, life with social distancing, experiences with homeschooling, trying new things and more.

Engagement in this study was more than 90%, and the data collected through this research were insightful, as the research allowed respondents to participate beyond traditional surveys and express themselves while allowing researchers to dig deeper through interactive prompting and one-on-one discussions with participants.

have questions? 

If you have any questions about this independent research, our podcast or any other COVID-19 research specific to Saskatchewan – do not hesitate to contact us.

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