Pricing is one of the most important decisions for any organization to make, and market research can assist you in determining the optimal price to charge for your product or service.
At Insightrix, we understand the right pricing strategy goes far beyond maximizing profits and revenues. Pricing strategy is also about positioning a product according to a brand’s image to reach a specific demographic.
Thus, it is critical to understand the value that the consumer places on each of the attributes of a product, such as brand, taste, aftertaste, size and packaging.
Our researchers are knowledgeable and experienced in conducting advanced pricing research through several analytical tools.
Kano Analysis
Analysis that goes beyond measuring importance ratings for a product’s attributes.
Conjoint Analysis
Complex tool that replicates the real-life scenarios that a consumer may face while making the decision to purchase a product.
Price Sensitivity Measurement
Determine price elasticity by providing the ideal price point and the highest and lowest price points for a product.