06 Feb Schedule Update

Since it's been a while, we thought we would produce a short schedule update to let you know where we've been and what we've been up to - as well as to give a sneak peak into what is coming in Season 2. ...

07 Nov Episode 7: Market Research & Ad Testing

The seventh episode of Stories of Market Research is your very own ad testing podcast episode! We delve into advertising research practice and describe some of the reasons why organizations test their ads, recent changes to the media landscape and how the practice has changed over the years. We also speak to some of the benefits companies can expect from ad testing....

14 Sep Episode 6: Market Research Online Communities

In our sixth episode, we're discussing market research online communities - What are they? What kinds of research do they do? Just who is using them?...

05 Jul Episode 5: Careers in Market Research

In this fifth episode of Stories of Market Research, we sit down with a panel of young research professionals who are a part of the Insightrix team to listen to their perspectives and points of view on what it’s like to be a young research professional working in their careers in market research...

11 May Episode 4: Market Research & the World of Marketing

In our fourth episode, we discuss how and where the worlds of marketing and market research collide – or more exactly, how marketing practices blend with market research methodologies...

15 Feb Episode 3: Market Research & The Customer Experience

In our third episode, Market Research and the Customer Experience, we are joined by Insightrix Senior Researcher, Jhumur Choudhury, as the co-host for the episode. She offers her experience and viewpoints for a chat about market research customer experience programs with our guest for the episode, John Morton, a voice of market consultant and expert in the field of customer experience management...

18 Dec Episode 2: Market Research Gives Back

In this episode, we discuss how market research and the skills and methodologies employed in the field can be used for good with volunteers from Data for Good, a Canadian organization that gives back by volunteering their data science skills to non-profits, not for profits and NGOs...

26 Oct Episode 1: The Role of the Storyteller

In our inaugural episode of the podcast, we speak with Ellen Eastwood, an independent research and insights consultant, instructor with the Marketing Research and Intelligence Association (MRIA) and research storyteller...