Episode 1: The Role of the Storyteller

In our inaugural episode of the podcast, we speak with Ellen Eastwood, an independent research and insights consultant, instructor with the Marketing Research and Intelligence Association (MRIA) and research storyteller. During the podcast, we chat about the shift that has occurred over the past few years in the way that market research agencies has chosen to report their data to clients and to the public. Rather than the data-dumping style of reporting common in the last few...