Our podcast

18 Dec

In this episode, we discuss how market research and the skills and methodologies employed in the field can be used for good with volunteers from Data for Good, a Canadian organization that gives back by volunteering their data science skills to non-profits, not for profits and NGOs. We're joined by phone from Toronto by Joy Robson, co-founder of Data for Good. Joy fills us in on what the organization is all about and how it all...

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26 Oct

In our inaugural episode of the podcast, we speak with Ellen Eastwood, an independent research and insights consultant, instructor with the Marketing Research and Intelligence Association (MRIA) and research storyteller. During the podcast, we chat about the shift that has occurred over the past few years in the way that market research agencies has chosen to report their data to clients and to the public. Rather than the data-dumping style of reporting common in the last few...

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