Insightrix was at IIeX NA 2019!
The 2019 Insights Innovation Exchange North America (IIeX NA) conference was in Austin, Texas in April and members of the Insightrix Communities team were in attendance – and we get to hear all about it!...
In the tenth episode of Stories of Market Research: The Insightrix Podcast, we’re exploring the cannabis retail sector...
Stories of Market Research: The Insightrix Podcast is back with a brand new episode for a brand-new season.
Season 2 opens with Episode 9: Market Research, Digital Marketing & Small Business, in which we are joined by social impact entrepreneur and communications consultant, Katrina German...
Since it's been a while, we thought we would produce a short schedule update to let you know where we've been and what we've been up to - as well as to give a sneak peak into what is coming in Season 2. ...
The seventh episode of Stories of Market Research is your very own ad testing podcast episode! We delve into advertising research practice and describe some of the reasons why organizations test their ads, recent changes to the media landscape and how the practice has changed over the years. We also speak to some of the benefits companies can expect from ad testing....
In our sixth episode, we're discussing market research online communities - What are they? What kinds of research do they do? Just who is using them?...
In this fifth episode of Stories of Market Research, we sit down with a panel of young research professionals who are a part of the Insightrix team to listen to their perspectives and points of view on what it’s like to be a young research professional working in their careers in market research...
In our fourth episode, we discuss how and where the worlds of marketing and market research collide – or more exactly, how marketing practices blend with market research methodologies...
In our third episode, Market Research and the Customer Experience, we are joined by Insightrix Senior Researcher, Jhumur Choudhury, as the co-host for the episode. She offers her experience and viewpoints for a chat about market research customer experience programs with our guest for the episode, John Morton, a voice of market consultant and expert in the field of customer experience management...
In this episode, we discuss how market research and the skills and methodologies employed in the field can be used for good with volunteers from Data for Good, a Canadian organization that gives back by volunteering their data science skills to non-profits, not for profits and NGOs...