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Episode 21: IIEX NA 2020 Recap

IIEX (Insight Innovation Exchange) North America 2020, is an annual international market research conference organized by GreenBook. Every year, members of the insights community, business and startup owners and professionals in industries that intersect with the market research industry meet to exchange ideas, network and learn about new and emerging trends in market research.

This year, though postponed as a result of the ongoing COVID-19 pandemic, IIEX NA 2020 was organized to be digitally available, with all of its sessions and roundtables being streamed online to conference attendees.

With the assistance of a little technology, conference attendees were also able to enjoy the full IIEX experience, complete with the usual break out sessions, networking opportunities and more.

With so much interesting stuff going on, and with so many innovations and new ideas being discussed, it is no surprise that Insightrix was in attendance.

In Episode 21 of SoMR, we’re offering a recap of the IIEX NA 2020 conference, with interviews with some of the members of the Insightrix team who were in attendance – Insightrix Data Scientist, Ifeoma Adaji, and Insightrix Research Associate, Brandon Bellows.

We also touch base with Priscilla McKinney, the Momma Bird at Little Bird Marketing out of Joplin, MO, who was not just at the event, but who also helped organize the Women in Research (WIRe) Happy Hour, and created the Annual Market Research Podcast Award in partnership with Greenbook – for which SoMR was nominated.

If you would like to know more about Little Bird Marketing or about their outstanding marketing podcast, Ponderings from the Perch, head over to their website for more information.

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