Our podcast

The seventh episode of Stories of Market Research is your very own ad testing podcast episode! We delve into advertising research practice and describe some of the reasons why organizations test their ads, recent changes to the media landscape and how the practice has changed over the years. We also speak to some of the benefits companies can expect from ad testing. For this episode, we're joined by Partha Roy, Insightrix Senior Research Executive and consumer...

In our sixth episode, we're discussing market research online communities - What are they? What kinds of research do they do? Just who is using them? We're joined by Megan McDowell, an Insightrix Communities Account Manager and all-around expert on online communities. She lays out what they are and how they are used, and speaks to an Insightrix Communities project, Young Futures, to illustrate some of their benefits and new ways these powerful research tools can...

In this fifth episode of Stories of Market Research, we sit down with a panel of young research professionals who are a part of the Insightrix team to listen to their perspectives and points of view on what it’s like to be a young research professional working in their careers in market research. These young research professionals offer up some of their unique experiences and perspectives as they have worked to begin their careers in MR,...

In the fourth episode of the series, we are joined by Insightrix Creative and Digital Strategist, Sharday Torgerson (@shardayYXE), as co-host of this episode. She lends her experience and expertise for a candid look about how marketers use market research to better inform their online marketing strategies. We discuss how and where the worlds of marketing and market research collide – or more exactly, how marketing practices blend with market research methodologies. We welcome a local...

In our third episode, we are joined by Insightrix Senior Research Executive, Jhumur Choudhury, as cohost for the episode. She lends her experience and expertise for a chat about customer experience programs with voice of market consultant, John Morton, an expert in the field of customer experience management. Emerging technologies, best practices and why customer experience programs are so crucial to businesses of all kinds are just some of the topics discussed....

In this episode, we discuss how market research and the skills and methodologies employed in the field can be used for good with volunteers from Data for Good, a Canadian organization that gives back by volunteering their data science skills to non-profits, not for profits and NGOs. We're joined by phone from Toronto by Joy Robson, co-founder of Data for Good. Joy fills us in on what the organization is all about and how it all...

In our inaugural episode of the podcast, we speak with Ellen Eastwood, an independent research and insights consultant, instructor with the Marketing Research and Intelligence Association (MRIA) and research storyteller. During the podcast, we chat about the shift that has occurred over the past few years in the way that market research agencies has chosen to report their data to clients and to the public. Rather than the data-dumping style of reporting common in the last few...