Our podcast

In the fourth episode of the series, we are joined by Insightrix Creative and Digital Strategist, Sharday Torgerson (@shardayYXE), as co-host of this episode. She lends her experience and expertise for a candid look about how marketers use market research to better inform their online marketing strategies. We discuss how and where the worlds of marketing and market research collide – or more exactly, how marketing practices blend with market research methodologies. We welcome a local...

In our third episode, we are joined by Insightrix Senior Research Executive, Jhumur Choudhury, as cohost for the episode. She lends her experience and expertise for a chat about customer experience programs with voice of market consultant, John Morton, an expert in the field of customer experience management. Emerging technologies, best practices and why customer experience programs are so crucial to businesses of all kinds are just some of the topics discussed....

In this episode, we discuss how market research and the skills and methodologies employed in the field can be used for good with volunteers from Data for Good, a Canadian organization that gives back by volunteering their data science skills to non-profits, not for profits and NGOs. We're joined by phone from Toronto by Joy Robson, co-founder of Data for Good. Joy fills us in on what the organization is all about and how it all...

Over the last few years, there has been a shift in the way some market research companies have chosen to report their data. Rather than data-dumping piles of charts and reams of data, some market researchers have chosen to adopt an easier to understand, narrative style in their reporting that focuses more on providing actionable insights than just facts and figures. In this inaugural episode of Stories of Market Research: The Insightrix Podcast, we speak with...