‘Pawsitively Making Changes’ Video Case Study


In 2018, Insightrix worked with the Saskatoon SPCA on several projects to help this non-profit better serve its community. 

Through 2018, Insightrix partnered with the Saskatoon SPCA with the goal of undertaking a series of research studies to assist with the strategic planning of the not-for-profit organization, including brand awareness, public donor and advocacy research on both qualitative and quantitative research projects.


Insightrix worked closely with the Saskatoon SPCA by developing custom methodologies that could support the charitable organization while working within the constraint of a typical non-profit budget .


Working with non-profits like the Saskatoon SPCA is important to our vision as a community-centric organization – we are passionate to get up every day to help people make better decisions because of the research we provide. Whether it is a for-profit business or a charity – it is something that we all can be passionate about.

Learn more about other Insightrix projects through our case studies.

Case Study Transcript


Patricia Cameron: Insightrix is quite a dream, really, to work with. People are friendly – they’re informed. They give you guidance on how to set up this research project. So, I would say it was effortless – and yet, the return was really rich.


Obviously, being connected with your community and knowing what people expect, want, like, don’t like – that’s super important for a charity. It’s really the lifeblood of what we do. So, we’ve been able to take the research and immediately apply it to our business plan and our longer-term strategy.


Well, we really appreciate that Insightrix is animal friendly, has an office dog and also did a provincial, pro bono survey on a very high-level animal neglect and abuse case. That work was really, really important in highlighting how important animal welfare is in the province, and we really thank Insightrix for that.


Corrin Harper: Looking at doing some work in the non-profit sector, the SPCA was a connection both in terms of the importance of what we care about here, being animals, and also our everyday work that we do in research. That was a really nice connection and something I think we thought we could get, really get behind.


Presley’s role, I mean, his official title is Chief Morale Officer and Head of Security. So, but in reality, he is just a mainstay here at Insightrix. He is something that cheers everybody up everyday. He just comes in and visits staff. He’s just, basically, here to make everybody feel comfortable and have a little bit of fun at work, as well.


I was coming back into the city from a weekend at the lake, and saw this little, dark spot on the highway. I realized it was a little dog, so I pulled over to the side of the road, picked him up and put him into the car and drove him into the city. And as I was driving into the city, I was started to get a little bit of attached to him. So, I brought him into the office and staff just loved him, and he just sort of took to the place. And I think he kind of hit the doggie lottery because he gets to come to work every day, he gets treats during the day – I think he ended up with a pretty good life.


Being president of a market research firm really gives a great opportunity to sort of help people out and I think that’s one of the passions that, I guess, myself and I’m sure a lot of the staff here have is being able to sort of get up every day, come to work and help people make better decisions as a result of the information you’re providing. Whether that is for-profit business or a charity, it’s something that we can be passionate about, as well.