Insightrix in the Classroom: Presentations at the Edwards School of Business

Insightrix staff members recently had the opportunity to share their experiences with MBA students at the Edwards School of Business. Over the course of the class, which focused on marketing, several Insightrix staff spoke on a variety of topics. Staff members presented on their areas of expertise and experience, and the topics addressed included corporate culture, new product development, differentiation, market segmentation, pricing strategy, branding, website usability, search engine optimization, and competitor analysis.

The MBA students at the Edwards School of Business, who come from a range of businesses and backgrounds, were very engaged with all of the speakers and had excellent questions. Many students noted that they appreciated the practical application of the course material and real-life examples.